Stopped in this store today and I understand they just opened on Thursday, so it is brand new. The 2 guys working were terrific. I really liked the store and display set up. There is nothing like it in Laguna. This is a men’s and women’s section with unbelievably well made jeans with some embellishments and cool t –shirts. I feel the jeans are fairly priced due to the fit, quality, colors, and WOW! try gold, silver, leather, and faux snakeskin. T shirts are quite pricy. For once a store in Laguna that is unique and not like any store I have seen in quite frankly some time. Recommend you stop in, a must if you have some money to spend and believe in buying American. Everything is American made and the quality reflects it. Check out their website