I will bet that every formal dress-buying woman, at some point in her life, has tried her luck at JM — at least every woman I know, starting from the preteen ‘I dream of PROM’ years to the high school dance years to THE wedding year — when women chose arguably the most important dress of their lives. And Jessica McClintock, located at Town Center Plaza is always there for these occasions, promising classy and expensive dresses in their signature colors of royal blue, magenta, cranberry, lilac and olive. I don’t know much about their bridal department, although that’s a signature field of theirs — what I DO know is all about homecoming and prom dresses. For some reason I was programmed to believe I had to spend more money than I made in a year on my prom — and although I could have taken a mortgage out on my dress, I thankfully did not purchase it here. Maybe its a preference thing — but I haven’t been a fan of taffeta since my sophomore year homecoming. I purchased my first formal gown at JM, I was going for traditional — a magenta, puffy sparkly thing — hideous in hindsight — I purchased black elbow-length gloves and jewelry to accent — so tacky! But I definitely had a ‘look’ you could say … maybe I’ll post photos if I’m crazy. Anyways, the JM look in general is shiny and short with ruffles, bows and polka dots or long and shiny — there will be at least three duplicate dresses at every school dance(suffice to say those three girls will resent each other for years knowing only that they would have been better off spending their $ 400 in a less frequented and conspicuous store). I’ve found their longer dresses to be more elegant and ‘talked-about’ by all the girls in a positive way — whereas the shorter ones end up being the dresses other girls find themselves glad to have passed up. My advice is to find a dress somewhere else — there simply aren’t enough beautiful dresses to go around at Jessica McClintock and Johnson County has no problem selling hundreds of the same one to unsuspecting girls.