Blue Moon Forever

Sunny and Nita were just incredible. They had done my engagement ring so I went back to get my wedding bands. They were very helpful and able to get everything I needed within 30 minutes. I was even able to get earrings made with stones I picked out from there store before it closed. They went above and beyond to help me out and make my wedding so special.

Love, love Blue Moon Forever! My husband and I were unfamiliar with the downtown jewelry district and were unsure who to trust. We walked up and down Hill street looking in every shop and spoke to my many jewelers. I love gems and jewelry and enjoy reading and informing myself, so I do know a little bit about gems. Many of the other jewelers on Hill St. that we asked about amethysts told us that all amethysts were heat treated. I knew this was not true! When we went into Blue Moon Forever as our last stop, and asked Sunny about amethyst being heat treated he immediately said, «No they were not generally heat treated.» Yay, the right answer! Both Sunny and Nita made us feel so comfortable with them and in their store. They are wonderful people who are patient and informative when making decisions about jewelry. My husband had Sunny make me some beautiful custom pink sapphire, and amethyst earrings for our 5^th anniversary! We had such a great experience that we have already gone back for another pair of earrings. Soon we will have a matching necklace made for the pink sapphire and amethyst earrings, and maybe a ring, too! Having a jeweler that you trust is so important when shopping for these luxury items. Thank you Sunny and Nita at Blue Moon Forever!

My fiancé and I have been looking for a sapphire and diamond engagement ring. We visited all of the traditional retail stores and several stores in the Downtown Jewelry district. The gem quality, beautiful settings and price, was by far the best at Blue Moon Forever. THe husband and wife team are terrific. In addition to the GIA certification, they also provided me with a full appraisal. We also ended up buying a matching wedding band. I have subsequently had my rings that I purchased from Blue Moon appraised by a separate appraiser and the appraised price was more than twice what we paid for it. I highly recommend Blue Moon Forever. Kim

Blue Moon forever is the place to go! Sunny and his wife Nita are the nicest and most honest people I have meet. I searched a lot of stores in the LA jewelry district looking for the perfect stone. It was at Blue Moon that Sunny helped me find EXACTLY what I was looking for. I could not have asked for a better experience and their prices are phenomenal. They treat you like you are family and show you the details of every stone. The diamond I purchased from Blue Moon is gorgeous and I am designing my ring so that they can make that too. I will get all of jewelry from here. The location is easy to find. On Hill St in the back right corner of the jewelers mall. Parking is a little tricky (it’s downtown, of course it is), but conveniently there’s a parking garage next door! And! The elevator comes right into the jewelers market. Perfect spot. If you’re going to get something beautiful for your loved ones, this is the place to do it. Thank you Sunny and Nita!

Amazing stones, excellent service.
Best place in Dtown LA to buy and make your dreams :)
I both almost 7 carat bleu sapphire and a lot of people told how extraordinary is.
Happy customer:)

I first approached Blue Moon Forever to replace a sky blue topaz stone (cushion cut) on a white gold ring (with a diamond halo and fine diamond band). The stone they provided was just what I was looking for. The sky blue topaz was bright and the perfect pale blue color.
Since my first experience at Blue Moon Forever, I’ve returned to inquire/​shop for:
1. Ruby ring with 14k yellow gold.
2. Gemstone rings, necklaces and bracelets to put on my wish list. (I’d like a blue sapphire in the future).
3. New settings for jewelry given to me (to update old rings and necklaces).
4. Resizing rings.
5. Selling solid gold jewelry I no longer wanted.
Customer Service:
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Aside from the great selection of stones and settings, the most notable part of the store is the excellent customer service. The owners are a husband and wife team named Sunny and Nita. They are warm, approachable and never pressure you. Nita’s keen eye is great at helping you find the exact style you’re looking for, while Sunny gets down to the nitty gritty of cut, clarity and color.
Bonus:
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Blue Moon Forever can often do these services while you wait, so you don’t have to come a second time to pick up!
1. Ring sizing
2. Stone setting
Parking:
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1. Paid lots on the same block.
2. Metered parking.
Overview:
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Jewelry is something where millimeters make a big difference in the whole look and style. Blue Moon Forever is a good fit for you if you’re looking for:
1. Friendly service
2. Easy shopping experience
3. Gemstones of every color
4. Classic, traditional or vintage style settings (not contemporary or modern)
5. Moderate prices

There is a bit of a story as to why I think Blue Moon Forever Inc. is a superior place to shop for jewelry. Recently I was shopping for an engagement ring and wanted to find the perfect ring for my Fiancé. I happen to have an extensive background in minerals which is closely related to gemstones. This knowledge gives me an edge in weeding out BS venders. I really wanted to find a perfect stone and I knew it was going to be a challenge. My Fiancé and I already looked at the style of ring and type of stone she wanted. She did not want a diamond but instead a colored stone and that was going to be a pink sapphire. I went to many jewelers and called friends of mine that cut stones for hobby and living. I even went online to look at some sources that sell sapphires. I was not having any luck. I then decided to go to the LA Jewelry District in downtown Los Angeles to see what I could find. This was where I felt I needed to be careful with who I did business with. I walked and visited many venders and looked at many stones. I felt as though I was not finding the right stone and some of the venders seemed suspect. I was looking for a natural unheated stone with paperwork. I was feeling pretty discouraged and felt that I would be looking for a stone for a long time. I was getting ready to go home and found Blue Moon Forever Inc. It was like the last house on the block. Not only did they have the size and shape stone I was looking for but the stone was natural unheated with paperwork certifying the stone. Sunny and his wife Nita were so helpful it was amazing. I feel that Sunny and his wife are passionate about making their customers happy. At the end Sunny had built a stunningly beautiful Sapphire Engagement ring that blew my mind and almost made my Fiancé pass out! My Fiancé and I went back to Blue Moon Forever and had our wedding rings made as well which came out amazing. These guys are really good at what they do. I had a design in mind and they took the design and ran with it. Sunny will show you the design of the setting before he pours the setting for the stone. This gives you the opportunity to make sure everything is perfect. Blue Moon Forever Inc. has a huge selection of high quality stones and these guys are the real deal. You will not be disappointed. I definitely have found the right source for any of my jewelry and stone needs.

My fiancé and I went to several jewelry shops in the area to get her engagement ring re-​done, and Sunny and Nita were definitely the most helpful. They genuinely were interested in helping us rather than just making a sale and seemed the most knowledgeable. Sunny even took us around the corner to watch the engagement ring get made as we watched (a very personal touch). Needless to say, we got the ring re-​done perfectly, as well as having our wedding bands custom made. Definitely will come back for future jewelry purchases!

Went to several gem and jewelry stores and this is by far the best place I’ve been to. Very helpful and friendly which is hard to find in downtown LA. Quality gems and exquisite settings. Definitely coming back!

i have been going to this place for last 20 years, they have huge variety of colored gem stones of excellent quality and very reasonable price and excellent personal service, all them gems are genuine and natural, i can trust this place and has taken friends and family for the gems.
i recommend to my family and friends all the time if they needs gems and diamond loose stone or jewelry.

My boyfriend bought me a Birthday ring from Blue Moon Forever and it looked so exquisite and perfect that I wanted a neck lace done in the same style
Sunny who is the owner of the store not only assisted in the selection of jewelry but also had the necklace custom made on the spot for me while we waited
Price excellent and also resized 2 rings for me as well for a low service
fee
His wife Nita entertained us while we waited and also showed us other jewelry items of interest
My next custom made jewelry piece will definitely be purchased at Blue Moon Forever (already thinking about a bracelet)
Knowledgeable and customer friendly so I highly recommend them

I can be a difficult customer and when it comes to big ticket purchases, I thourghly research for weeks so that I know that I’m getting my money’s worth. We all work hard for our money right? So why not take the extra time to make sure your purchase is worth what you’re paying?
The owner Sunny and his wife were very patient with me and answered the hundreds of questions I had for them (e-​mail form and verbally). They really want to make sure you’re fully satisfied with your purchase, even if it means answering every detail.
I recently purchased a customized sapphire engagement ring from Blue Moon Forever (Inc.) and I am very satisfied. All of my worries went away when Sunny provided reference material and even allowed me to use his tools (such as a refractometer and a loupe) to inspect the sapphire and diamonds myself. He also provided a complimentary 3^rd party report which details all of the ring’s attributes.
Prices: Blue Moon is a wholesaler so the prices are very reasonable. Go here instead of Robbin’s Brother’s or Tiffanny’s because you’ll get a much better price for the same quality ring, diamond, gemstone, etc.
Expertise: They have been in business for more than 17 years (I cross referenced the internet) and they seem very well educated in gemstones.
Quality and Innovation: Excellent. They even use 3D print outs of the rings they customize.

A huge selection of colored stones. If you’re looking for colored stone jewelry, you’ll probably find it here. Excellent customer service.

I have been looking for the perfect engagement ring for some time now. Searched up and down Hill Street until I came across Blue Moon Forever. Not only did they introduce me to Tsavolite aka Tsavorite (the deep green stone we were looking for that was only possible in an emerald if it was lab created or extremely expensive in natural form) but gave us whiter accent diamonds than what was originally in the engagement ring and wedding band. They did an excellent job fitting the ring and got it cast in rosé gold exactly how I wanted and worked with me on the pricing. The ring was ready in a week and it is perfect.

I have been looking for an opal ring for several months. I couldn’t find the one I wanted online and I went to the Jewelers Mall a couple of days ago. I met the nicest couple, Sunny & Nita and purchased the most beautiful ring from them. The price was great and I was very pleased with the style and the quality. The stone was a little more than the previous place I had visited, and that was because the quality was higher. I am so very happy with my purchase and I will suggest that all of my friends go there. They have so many gems and they do repairs on jewelry as well.