It’sugar

The candy is awesome, but the service is a bit hit-​and-​miss. Last year I went into this store for the first time. A very nice clerk explained how the bulk bins work: There’s this whole mess of awesome candy — about fifty tubs of the stuff — which you can buy either in a bag by the pound, or by the flat-​rate box. The box seemed like a better deal, so I did that, and it was… fine. But I would actually have liked to get a bit more, and the candy was sort of squished together.
So this year, though it might cost a bit more, I decided I’d just go by the pound. A very nice clerk asked me if I’d shopped there before, and I said yes, so the clerk let me have at it. I started filling up a bag with yummy stuff. There are four displays full of yummy stuff, and I’d just made it around the second display. A different clerk — not the nice one — came up and basically grabbed the bag out of my hand, saying it would be cheaper if I bought the candy by the box. He then dumped it in the box for me, squished it up a whole bunch, and took it to the register.
Dude. I was not done shopping. I was going to buy more stuff. I was going to put it in a bag where it wouldn’t get all squished. I was going to give you more money. I don’t understand why this should be a problem for either of us.
So, a big yessssss! for the candy, but some mixed results on the service.

Went for dessert, amazing! We were in there for 30 minutes, great music, huge selection, helpful staff. Have lots of old fashioned candy, toys, and gags:) Definitely recommend going! Only thing was one man who was quitting tomorrow was very negative but overall ⁹⁄₁₀.
Would have been 5 stars if they had the throwback bandaid gum in the tin. They did have fruit stripe however.

Hardly any variety and the prices are quite expensive, esp when you realize you can buy everything in any old grocery store. Still, it’s got atmosphere.

SUGAR RUSHHHH. This place is awesome. They were having a special when we visited, giant sweet tarts on clearance for $ 5 and 2 for $ 20 of the other giant candies. I had to get the worlds largest container of Nerds. Yumm!
John, the owner was incredibly nice and helpful. He even gave us some jelly belly samples while we shopped.
They have recently expanded their candy collection to contain British and Japanese candies. We snagged the last bag of green tea kitkats!
I also loved that they’re working with local non-​profits, donating to kids in need.
They are expanding to Milwaukee and Chicago soon. Can’t wait to visit their new shops.

This place was THE COOLEST! Had a lot of candy (obviously) but also a lot of cool merch for SNL and other cool shows! Highly recommend going in even if it’s just for a laugh! Will definitely be going back!

I’ve resisted coming into it’sugar because I have a weakness for sweets. And cute things. But I thought I might find some grumpy cat merchandise/​Christmas cards, so I braved the scene. Maybe I shouldn’t have. I feel like I was Charlie in Willy Wonka land. Or maybe more like the fat boy. I WANT A PIECE OF EVERYTHING.
Ok. I am not impressed by the giant packages of US Chocolate brands like Reese’s, nerds etc. BUT they have all these cute merchandise!!! The Japanese candy?! Erm. There’s. Green tea Oreo here everyone!!! And the newest fad — making candy sushi or donuts!!! I can’t believe I’ll have a chance finding it in Madison. So yes, hurray for japanese merchandise and hello kitty, Star Wars jelly bellies. And I thought the soft toys of name brand candies/​chocolates were great!
It’sugar is probably a weak spot for me but now I know where to stop by before visiting my nieces and nephews for holidays/​birthdays etc! Or maybe when I need a little boost.

This place is cute and filled with candy… how could you not love this place?!
However, the store is pretty small and though they have A LOT of candy, there isn’t much variety.
On the day that my husband and I went, they were having a mix and match sale which was pretty cool.
The prices are average and the employees are EXTREMELY nice… so nice that you want to politely ask them if they are «on something».
Meh.

Like other reviews mentioned, selection is not amazing. For example, I glanced at the jelly bellies and thought they were about $ 6.50 a pound, so I got a bag. Turns out that was for a half pound-won’t be back to make that mistake again! Honestly just go to Woodmans.

Love this place!!! It has great selection and it is not nearly as expensive as many other candy stores. I love the student discount they have. I wish they would start a rewards program!
The people are really friendly as well :)

Like Ashley H. mentioned, for a candy shop, It’sugar isn’t all that impressive in terms of the different options available. However, I had walked into the store previously just to look around, and then gone back later with the sole intention of buying some sour gummies, so I wasn’t too disappointed in the available selection.
I’m not usually a fan of paying for candy by the pound, but to satisfy an acute sweet tooth, It’sugar does the job.

Remember Spencer’s in the local mall? Populated exclusively by teenagers? IT’SUGAR is a cacophany giant Willy Wonka candy branding, «retro irony», really giant candies (Costco cereal sized box of Nerds), Marilyn Monroe merchandise, and a separate section for penis shaped candies for bachelorette parties. There seems to be relatively little candy here; the candy by the pound is outdwarfed by novelty items. It would be more appealing if they had candy; their chocolate candies were mostly Hershey Kisses & malted milk balls.
If you need a bit of modern kitsch, stop by, but for candy, the average grocery store would have more options.