The Diamond Center

The situation: Two days before Christmas and haven’t picked up the gift my wife wanted. Friends tell me to try The Diamond Center. Greeted by a salesperson who when I asked about what I wanted (specific Pandora bracelet charm) was unhappy that someone obviously moved it since he had just seen the charm a few hours earlier. He informed me several times that he was not supposed to be there that night anyway and he couldn’t believe they made him work etc. That is how my experience started. They didn’t have the item I wanted in stock. When he was unable to locate it, he finally asked his colleague and another salesperson was able to find the item I was looking for at another store in Janesville. I was starting to feel a little better until the first salesperson asked how I was going to pay for the item. I told him I would pay for it when it arrived at their store and was told that unless I paid for it that night it would not be sent to their store. Merry Christmas Diamond Center dude. I will never recommend your store to anyone.

My fiancé and I had decided to get a custom wedding band with Hearts on Fire diamonds created, because we just couldn’t find the perfect wedding band. Let me tell you, Jason and the whole Diamond Center team did a great job to help us get what we wanted. They helped educate us on what we were purchasing and what would be the best, most possible option, all the while keeping our design in mind. When we picked up the final product my fiancés smile was from ear to ear! I could not have been happier and neither could she. All of the diamond center staff had our happiness at the forefront of their minds. I would never buy jewelry from anywhere else! Best in Madison in my book! Thank you so much for all you’ve done for us to make our memories truly special! It won’t ever be forgotten!

We inherited and large diamond ring in an old unattractive setting. Jason, the sales Manager designed a new setting from scratch based on our description of what we wanted. He is an excellent communicator and made a wax copy in advance to help ensure we liked it. The new setting is simple, streamlined and modern. We get compliments all of the time.

I’ve been a diamond center loyal customer now for almost 7 years. These guys do a great job of advising options and giving honest advice. Their pricing is very fair for quality jewelry. They always seem to go the extra mile to make sure I’m happy. If You’re looking for a lifelong jeweler this would be the one.

My boyfriend and I stopped in here on a Saturday to browse and try on some engagement rings to see what we liked and didn’t like. We had first stopped in at the jewelry store next door (Jared-​the Galleria of Diamonds) to The Diamond Center. However when we walked in we looked around the store for a little while before someone who worked there even acknowledged us. And when she did she told us someone be with us shortly… Which they were not and we walked out and went next door to The Diamond Center. We had planned on going to both but were glad we went to TDC.
As soon as we walked into TDC we were greeted by Justin who asked what we were in for today. He sat down with us to get to know us better and what we thought we were interested in. He took us through each step in selecting a ring for us. And would ask us what liked and disliked about each ring we looked at so he knew better to what to narrow us down to. Jason, the store manager, also assisted us along with Justin. Since I am a nurse I had some special needs in my ring, like I needed a shorter shank on the ring so it would sit down more in my finger and not get caught on my gloves while I worked. We had 2 rings that we selected that we liked. We liked the above look of one and the side view and height of the other. Then the salesmen told us we’d be better off designing our own rather than buying a designer line ring. So we did, they took us back into their office and got onto a program that allowed us to change things about the rings to get them to be one ring that worked best for us. They really were helpful and kind to both of us. We spent about 2 hours there and ended up designed and purchasing my engagement ring. Now they just need to make it. We can’t wait to see the finished result! Will review again when the process is over!

I’ve been a customer for 7 years now and have always been pleased with my experiences. I originally went there scouting out bridal sets. It was the first place I had gone that wasn’t pushy. I ended up with a Jeff Cooper set that I still get compliments on. We’ve also had repair work (my Grandmother’s engagement ring) done there. My husband has found plenty of other goodies for me there over the years. They are always willing to work within our budget and are patient in helping my husband make decisions. I also appreciated the vouchers they gave us with our wedding set.