I was in and out of here in no time. Of course, it helped that I already had my heart set on a particular camera. They sold my father a Canon, which I promptly stole(I mean borrowed) for three years until its recent death. There was nothing they could do to bring it back to life, so I picked out a new camera and they threw in a 2GB SDcard and a protection sleeve. Nothing fancy, but still a nice gesture. They really know their stuff and the prices are reasonable. I’d say the regular compact digital cameras are about the same price as what you’d find at Best Buy. They are definitely less money than Target. However, you’re really getting the one-on-one customer service from National. Do yourself a favor and come here for your camera needs.