Violet has a variety of brands, varying from moderate to pricey. Some brands are Scrapbook, Kenzie, Splendid, To the Max, David Kahn, and Hudson jeans. They have a great sales rack that includes items marked 50% to 75% off. I found a cute To the Max dress that was originally $ 150 and it was marked down to $ 37. The idea of having a runway that leads to the fitting rooms is unique. It definitely makes you feel like a model :) It’s also nice that they have a small children’s area with some Magna Doodle boards, books, stuffed animals, and a little table with chairs. The salesgirl that helped us was very friendly and energetic. She greeted us as soon as we walked in and made sure that we had a great shopping experience.