Fresh

Do not buy Fresh products. Although they brand themselves as a company that uses «natural» products, their products are full of toxins. Over two weeks ago, I called the store to inquire if they used aluminum in any of their lip treatments and lip gloss products or any of their other products. (I am assuming that they do because I still have not heard back from them) Initially I spoke to Ray and eventually spoke to Desiree, the store manager. Apparently the employees do not have access to the exact ingredients of these products and I was passed along to a woman named Betsey in the customer service department. Betsey finally called me back 10 days after my inquiry and after I had hounded the Bleecker Street store because noone was giving me the information I needed. I simply wanted to know what products contained aluminum. It’s now over two and ½ weeks since I first contacted the company and they still have not given me the information. I’m not sure what they are hiding or why they can’t be forthcoming or why the employees who are selling the products don’t know what the ingredients are but one thing is for sure, they do not care about the customer. I use very limited makeup products but I used to use their lip treatment every day. My doctor called to tell me that aluminum was high in my blood content and told me to check my lipstick ingredients to be sure there is no aluminum in them. Well, I checked, and Fresh still hasn’t given me the answer. I’ve lost faith in Fresh and I do not believe they are making products with good health in mind. And they certainly are not acting in the best interest of their customers. I guess this is what happens when large companies like Estee Lauder take them over. They care about making money and not making quality, safe products. Maybe Fresh will contact me some day with the simple information I requested, maybe not. It doesn’t matter because I will never buy their products again. One last thing, I called another company to inquire about their lipstick, Chantecaille, and I got the information within 30 minutes of placing the phone call.

For years I have purchased all of my soap, shampoo, conditioner, bath foam and moisturizer from the Bleeker St. Fresh store. I’m not from NYC but always stop by on my monthly visits and call and do mail order when I run short between visits. I just love the variety soap choices with the great packaging and you can’t beat the Sake Bath Foam for a wonderful relaxing bath. My only disappointment is the discontinuance of the Soy Shampoo. It made taking a shower first thing in the morning an enjoyable refreshing experience. It hope it or a similar fragrance comes back one day. It was a Corporate decision having nothing to do with the store itself. The staff is always very helpful and friendly.

Okay, so I’m not much for excessive toiletries but decided I was due for some pampering. Coming to Fresh was quite the experience! The sales staff is so very sweet! I was helped by a lovely woman who I believe was named Sapier (sorry if I spelled it wrong!) who was extremely knowledgeable and excited to show me the wonderful world of all things Fresh. Not only did I leave with bags in tow, but a desire to run back in and buy the whole shop ;P Five stars for this fab location!

On a brief stop during our Sex and the City tour, my friends and I found ourselves allured into this cute cosmetic store with the wafting sugary citrus fragrance spilling onto the sidewalk. OMG, talk about amazing, can we bottle that smell up and sell it? Well actually they do. Seeing that we were tourist from the SATC bus, the sales people immediately started going into their 15 minute SATC make-​up spill and pampering us with creams, exfoliates, and lip gloss. Every color corresponded with one of the ladies from SATC and of course there was a special just for us since we were on the tour. Man, they had their routine down. While the sales reps were bubbly and friendly, they didn’t pressure us to buy anything which was nice. However, I’m definitely a sucker and bought the SATC special box set for $ 100 originally a $ 200 value. It included
1 1.7 oz Eau de toilet fragrance of your choice (I got brown sugar)
1 Full size of Supernova mascara in black
2 full size lip gloss tubes of my choice
1 2.5 oz Sea lavender hand/​body lotion
1 sample soy face wash
1 sample tube of rejuvenating moisturizer
4 sample packets of black tea face serum
1 packet of soy eye cream
Love the mascara, lip gloss, and perfume so far. As of now, I haven’t used the face products yet. Bummed that the nearest Fresh store to me is in Dallas though. Nevertheless almost the entire line is carried at Sephora.

Saw a friend at an event and she looked simply stunning — She told me her secret… It’s Jared at Fresh. I had a wedding to attend and I called Jared and he was AMAZING. The time and effort he put in to making me beautiful was truly fantastic.
I’ve never used Fresh products, and will do so as long as I can have Jared’s time to go along with them. Best makeup application I’ve had in NYC…
Jared Rocks!

Love this store. Salesperson was extremely patient with me as I tried to select the perfect fragrance. Just wish they would have a few more natural options.

I am Fresh Devotee and there’s not one thing that I do not like from them.
I love love love everything in here!
I rarely go to this location but all Fresh stores are similar except certain stores like UES offers eSpace.
I prefer the larger boutiques or Sephora to get my Fresh products.

Great store with West Village charm! This particular Fresh store is my favorite in NYC because of the always friendly service and it is well stocked. I love to buy gifts here for special friends! This location is across from Magnolia Bakery so after my sweet tooth is satisfied, I run over to this wonderful store.

So cute, I got their sugar lipgloss, in sugar fairy and I love it. It is one of my favorite new brands. I also have their supernova mascara and the brown sugar scrub which I LOVE. I also really like the sugar lychee scent.

One of my favorite spots to buy gifts for friends… and myself! :) The fragrances are unique and really light. The store is full of gorgeous packaging and the sales people are very helpful. I’m a huge fan of the Sugar Lip Balm.

DANGER! DANGER! DANGER!
Yeah, this store is officially in the «Danger Zone.» Or, in the words of Kenny Loggins courtesy of «Top Gun,» I arrive here on the hiiiiiiighway tooooo the DANGER ZONE (when I wanna take a) riiiiiide innntooooo the DAAAANGER ZOOOOOONE. (See, e.g.,
)
In this case, the «Danger Zone» is that area in the two block radius around my new apartment, which is conveniently located amongst such gems as Intermix, Lulu Guinness, and Marc Jacobs. In other words… DAAAANGER ZOOOONE.
So I was walking by this Fresh with Ms. Mariposa just after we had scarfed down some Magnolia (note: also in Danger Zone), and we had to hit the brakes or else we would’ve flown right by this little gem of a store. I’d been obsessed with Fresh products for quite some time, but I’d never mustered up the cajones to drop $ 25 on a ten-​ounce bottle of shower gel. Never got up the cajones until NOW, that is. And boy oh boy am I glad I did it.
Now I sit around naked half the time (who am I kidding? almost all the time!) just so I can experience my yummy lemony deliciousness to the max. (TMI? Maybe.) Fabulous for gifts (even if they ARE ultimately only for you), the packaging is top notch, and they do free gift wrapping in these adorable little boxes that are super duper sturdy and multifunctional (can we say free makeup/​pen/​stationary/​etc. organizer??).
Let’s just say that my credit card is very happy with the move.
P. S. Since I’ve already done one ‘80s reference, I may as well throw in the towel and admit to being super dorkified and thinking of Kool & the Gang whenever I leave this store. As in… I feel so awesome coming out that I swear my personal theme song is «she’s fresh — she’s so fresh! — exciiiiting… she’s so exciting to meeee… she’s fresh — she’s so fresh! — inviiiiting… she’s so inviting to meeeee… she’s fresh!» (See, e.g.,
) Alrighty, let the anti-​80s compliments roll in…

Without a doubt, the best thing about fresh is the packaging. Many of their boxes/​bags/​etc are decorated with beautiful, graphic patterns that make you want to own them. And they take advantage of this by strategically placing decorative objects (for sale) around the store.
Once you open the boxes, you’re not often disappointed. The products are high quality and have a luxurious feel, even if you pay quite a bit for a fairly small amount. I went through a tub of facial moisturizer in about a month.
On the negative side, their main facial cleanser is conspicuously non-​foaming, which is disappointingly unsatisfying, and I often find myself doubting the dubious pseudo-​science behind their products. But don’t you face that with all the body product companies?