Lazaro SoHo

Um, hi. This place is **COOL**, too cool for you, which the employees will be happy to let you know.
Offering an exquisite selection of beautifully designed, one of a kind pieces at top prices, the jewelry and clothing selection are truly beautiful. Art for art’s sake, right? A mixture, I guess one could say, of ODD, Rick Owens, and Gareth Pugh. Truly a place one must see to truly experience.
Lazaro, who is often there, is actually rather nice and approachable. His staff however, is not. At all. They stare at you, never offer to help you, even when you approach them to ask for help, and don’t bother explaining anything to you.

Horrible experience. One of the worst customer experiences ever. Make that the worst.
My sweetheart bought me a coat, XL. I wear a Large everyday, but she was not sure, and spoke to the cashier who said she could return it no problem if it didn’t fit. It was at best a medium! Obviously mislabeled. We didn’t know until a few weeks later, when she gave it to me for my birthday.
She went back to the store to return or exchange for a store credit. Did not ask for cash, just a store credit. After putting her through some arguments, she was finally told I could come in within the next two weeks to pick out something else.
That night, she received an email that stated the woman who sold her the coat was mistaken, and that it was not refundable, but that they would do us a favor and give us a week to return it. Never mind that they told her two weeks so I could get there from out of town earlier that day!
I emailed back, stating that I would be in town the following week, and would like to come in then if possible.
I received a very terse response, basically that I should be happy they are doing me a favor and honoring something that should never have been promised, and had only the one week limit now set. Never mind that I am the customer, and they are not honoring their employee’s statement! She insinuated that my gf could be lying, but they are taking her word. Unbelievable.
Horrible horrible experience. Horrible horrible customer commitment. Horrible horrible people.

Lazaro is, without a doubt, the best place to buy unique, beautiful, (some would call it «rockstar» jewelry) in NYC. This isn’t Cartier or Tiffany’s…this is next level sh*t right here.
The staff is amazing, Lazaro Diaz is often there, and is extremely approachable, and they really take the time to work with you on getting awesome piece, and will custom make/​alter specific pieces to accommodate what you want.
Last time I was in I got an AMAZING raven and crown necklace, one of Lazaro’s signature bracelets, a totally blinged out wallet chain, and a bunch of clothes. It’s not cheap, but nothing exceptional ever is… Downstairs also has some amazing stuff: I got a kickin beanie and a skull candle.
Like everyone else has said, Lazaro has a huge rockstar following: Keith Richards, the guys in Jane’s Addiction, Steven Tyler… wearable art. As such, get ready to bring out YOUR inner rockstar.

Everything you could possibly need for the trendy douchebag in your life. It’s like Ed Hardy had a baby with Gucci in 1998. That’s not a good thing.

I have been shopping at Lazaro for over 7 years and will never shop there again. If shopping there only deal with Lazaro himself. He is a talented kind man who will make your experience very enjoyable. I myself am a jewelry designer, and when I was just starting out Lazaro was very nice to me, and his encouragement was much appreciated.
However his sales staff is rude and knows nothing about jewelry or jewelry design. In fact I felt attacked by his sales staff. After what I thought was a friendly conversation I was asked tho leave as soon as I mentioned I too was a Jewelry designer. According to store policy «jewelry designers are not allowed in the store.»
I was shocked. It was if the sales women was afraid I was going to steal there designs. Chrome Hearts, King Baby, Skull and Roses, Iilious Lalaounis are all very famous jewelry designers who have similar influences to Lazaro. I have never been treated so poorly in a store in my entire life. I personally I hope Lazaro takes care of his incompetent sales staff, because he is really a joy to experience. My advice shop on-​line or go to the store only when he is in.

I walked into Lazaro’s today, and let me tell you they have some very interesting jewelry… unique for sure. Apparently they have their own shop in the store that will design your own piece to suit your taste. What I heard about Lazaro’s are all true… he is warm, and attentive. Give Lazaro a try if you want something unique!

I love Lazaro, both the store and the person. It is a small shop in Soho that specializes in rockstar jewelry and clothing and believe me his shit rocks… Kid Rock, Rod Stewart, and Dave Nivaro think so. Lazaro is way over the top (in a good way), he is blinged out in black diamonds, roseries, and dressed to the nines in the coolest clothing, and yet so approachable. He is such a sweetheart.
My husband and I got our wedding bands made by him (we are not the most traditional couple) and we couldn’t be more happy. Lazaro took care of us. I surprised my husband with an extra ring he had his eye on, and Lazaro totally played along with my secret plan:)
He is not for everyone… conservative, boring people need not go here. This is not Tiffany’s or Cartier– his stuff is edgy and fun.

This place is pretty much the only place I get shirts if i’m going out at night. They got great style, the shirts are made of great materials and sometimes they are studded, strange but I love it. The small place is classy, got a door buzzer lol. The jewelry is great but i’m just not a big fan of wearing jewelry.
The clothes are kind of pricey but I usually go to the items on sale.
I love this place!

For one of a kind jewelry (and I do mean one of a kind — Lazaro makes virtually all of it himself!) this is the place to go! I can’t even tell you how many times I have been wearing a pair of his earrings and (literally!) stopped on the street and complimented on them.
Although Lazaro no longer carries as many of his more delicate, feminine pieces, this place is still a treasure trove of great finds.
The best part: Lazaro will work with you to help design and make any piece your little heart desires.