Pretty underwhelming(new-ish?) vendor within Gansevoort Market right next to longer-standing but not original Cappone’s Salumeria. For some background, it’s basically a loss leader trying to market their retail products, which boast ‘an exclusive taste’: «Pasta ILCONTE produces a special type of pasta, unique in the world, that cooks in just 2 minutes in a pan with half glass of water. It never overcooks and it has an exclusive taste. Our product doesn’t exist on the world market, it’s simple and innovative, giving to whoever tastes it the pleasure to enjoy a delicious plate of pasta „al dente“ in just 2 minutes. Lunch time, take away or delivery, Pasta ILCONTE can also be cooked at home easily, buying our single packages.»