Selfina Studio is a cute little women’s boutique in Rockridge. The proprietor is super friendly and willing to help you, even if you just want to try on clothes and have no intention of buying. They specialize in Joe Jeans and have a nice selection of styles and washes. Prices for Joe’s are very competitive with Villian Vault, Macy’s, or Nordstrom. Update: According to the note on the door, they are only open on Saturdays now, or by appointment.