Serrahna

Amazing selection, welcoming environment, original apparel design, lots of one-​of-​a-​kind finds. Smart & caring assistance from the owner and her team in creating ensembles and finding the right size. Ethically, too, they’re in the right place.
We’re so lucky to have Serranha! Nothing else like it!

I needed to have a stunning outfit for an Indian event. I wanted to be stylish, elegant, and respectful to the culture. I was personally outfitted by the owner of Serrahna. I felt so beautiful and comfortable at my event! Thank you Serrahna!!!

Visiting this store is like a gift to yourself. Filled to the brim with beautiful goods from scarfs to shirts to bags and jewelry. It’s a feast for the eyes and somehow a feast for the heart. A great place to buy a gift for a friend or two as well. Highly recommended.

Unique, stylish and great service. This store is literally bursting with beautiful rich colors, fabrics and very stylishly designed clothes. The owner was a wonderful reflection of the store and most importantly made you feel comfortable trying things on. I was looking for a very simple top but ended up buying a beautifully sheer scarf with the most vibrant colors and design.
I was most impressed by the packaging — lovely colored tissues sealed with a Serrahna sticker and in a real fabric bag — now that’s packaging! Apparently the bags are made from leftover fabrics so everyone walks out with a different bag.

I can’t say enough nice things about the selection of beautiful clothes and jewelry at Serrahna, or the wonderful customer service I consistently receive from Andrea, the owner, and Nancy, her amazing colleague. On my most recent visit, I needed an outfit for a formal east coast wedding and was in a panic about finding something that would be comfortable, beautiful and appropriate. They both went above and beyond and spent quality time with me, pulling things for me to try on, and then accessorizing me from silver cuffs, to purses, to necklaces. I walked out with a complete ensemble, and got a TON of compliments at the wedding. And I felt great, too. One of the pieces I bought was very delicate and didn’t fare well, after just one wearing. Andrea promptly did what she could to fix the jacket, and due to its condition, she gave me a store credit for what I’d paid for it. I did not expect that level of service, as it was a sale item, but I so appreciated her kindness. It prompted me to write this review and give them my highest marks. Oh, and one more amazing thing. When I bought the clothes, I paid in cash, and there was a $ 100 bill stuck to one of the bills I gave Nancy. At the end of the day, she sent me an email to say that her drawer was $ 100 over, and she noticed the bills had stuck together. Honesty, beautiful things, and impeccable service. Treat yourself to a great experience and visit Serrahna!

This is your 1-​stop shop for Indian clothing. I had a formal wedding invitation in Chennai, 20 minutes and a credit card. These ladies dressed me up from head to toe.
Andrea knows her stock– she’s educated about her store, sizes and the regions of India where certain things are appropriate. She won’t waste your time. I pulled out of the shop with 3 full outfits — cobalt blue baggy pants, matching tank, gold belt and earrings and a variety of tunics to wear on top of the basics. I was honestly uncomfortable with all of the color and layers – but I trusted her judgment and bought it all.
I went on my trip to find that of everything I brought with me I mainly only wore the clothes I bought here at this shop. Elderly Indian women eyed me at every event – calling me over to compliment me on the fabrics, patterns, accessories and style. I was stopped multiple times during the wedding events by natives who said I was the best dressed westerner at the party. WAY TO GO SERRAHNA!
While you do pay dearly for the selection at this shop you will find an educated woman who knows how to dress you for any regional event – India? America? Whatever you’ll look sexy and fun. I actually easily found the pants, tank tops, and leggings that were sold to me at this shop for around 40 $ in India for about $ 6-​$ 10– so I bought some more.
The one unique thing I could not find to the same quality in India (and I did search)– were the brightly colored silk tunics – everyone complimented me and even shop owners asked me where I got my clothes so they could purchase! – these tunics ran me about $ 100 each and they were worth every penny. I sweat through all my clothes for days and with 1 rinse I’m ready to rock Indian in California!

Great scarves and accent pieces to brighten up your wardrobe. Very fun atmosphere — like being in an Indian bazaar boutique, complete with the zealous salespeople.

We went shopping for women’s indian clothing here for a theme party. Their selection and sales rack was unreal. My mom got a great indian outfit for like 25 buckaroos. And the stuff was stylish and good quality.

Nine+ years ago, living on the peninsula, I read a wonderful interview in the paper with Andrea Serrahn about her shop, and I was intrigued. Fast forward six or so years, living in the Rocky Mountains, and we went to Oakland to visit family. Other than seeing family and visiting Muir Woods, all I wanted to do was to finally go to Serrahna. We did and I fell in love. Hardcore love.
Not only is the clothing gorgeous (obviously) and accessibly exotic (so as to not look like a caricature), the women who work there make you feel as if you are their new All Time Favorite Person. Cossetted and beautiful, that’s how they make you feel. And that’s how you look in their clothes, their lovely, well-​made clothes.
As my weight fluctuates up and down (and back again, alas), I know I still look terrific in their clothes because part of wearing the clothes is remembering how fabulous an experience it was to purchase them. Plus they really spent the time figuring out my figure, its assets and what was better left hidden (ahem), as well as my lifestyle and comfort level. I’m 5’5″ and a busty size 16, and to them my poochy tummy and abundant breasts were not a «tsk tsk.»
When I think about off-​the-​rack clothing at chain stores (to which I am not opposed — no no no — I love Eileen Fisher and Bryn Walker, yes I do) and both their ubiquity as well as their cost, I understand that Serrahna clothes and accessories are ridiculously inexpensive. NO ONE will ever look like me when I wear my Serrahna goodies and truthfully (let’s face it), that’s nice. Seriously, some of the incredible kurtis (tunics) I purchased were less than $ 90 — what? That’s insane! Seriously — given the quality of the clothes and the customer service, that’s just crazy. (although my wallet was thrilled because that enabled me to purchase more more more)
I wish I lived closer not only so I could shop there more frequently, but also because I’d love to work there! I’d love to not only be surrounded by all that beauty (clothes, jewelry, accessories) but to make customers feel as special and treasured as they made me feel.

The things here are mostly expensive, but they sure are beautiful. I found a pair of earrings here for my mom that are labradorite teardrops with silver backs — $ 48. They’re so pretty, I’m excited to give them to her :) The owner (or who I assume was the owner, she seemed to know everything about the shop) was really nice. If only my mom wore scarves or perfume, I could finish off the gift for her there! They had a really pretty pair of sandals that I liked too… well, anyway, just another cute store that I’ll have to drool over periodically and every so often, splurge on something. :)

My review has been followed up by multiple communications by the owner to repeatedly tell me I am wrong and basically call me a liar. Just another step down in their customer service.

I’m always attracted to this shop to browse through their amazingly brightly colored merchandise — everything here is so pretty. It’s like a giant rainbow explosion — colors, fringe, dangly jingly things… it’s very hippie-​girlie, and if I was that kind of girl, I’d be spending a lot of money here. Sadly, I’m a more practical girl on a motorcycle who lives in the Bay Area where it’s usually not warm enough for the pretty dresses sold here. Next time my nieces are in town from Southern California, I will try to get them over here and buy them whatever they want!

My tween daughter lured me into this irresistible shop, having been attracted by armfuls of bangles in the window. I stupidly expected to find a similar product assortment to the bazaars in Little India on University Ave., but maybe with Rockridge prices. I could not have been more mistaken! Serrahna is a very special place.
The American owner collaborates with her contacts in the Indian artisan community to create an abundance of wearable fashions that are unmistakably Indian in origin, yet easily comprehended and incorporated into a contemporary wardrobe. A lovely woman, possibly the owner, helped me navigate the maze of racks and I came away with a great find.
Serrahna strikes me as the perfect place to turn for the savvy woman in need of a prom dress, mother-​of-​the-​bride ensemble or other special occasion look… yet, the top I bought there is perfect with jeans. The jewelry and scarves are especially enticing — attention, gift-​givers!

This shop is like walking into the most beautiful bizaar. It’s filled with amazing textiles, jewelry, clothes, shoes and collectibles from around the world… mostly from parts of India. If you love abundance, luxury and beauty you need to come here and get your fix!

This store reflects the richness and vibrancy of Indian culture in an explosion of clothing, jewelry and accessories. When it comes to textiles, the country is unsurpassed. The bulk of the bright inventory is sourced from there, designed by the owner and handcrafted by Indian artisans. From scarves to floor length coats and draperies in soft silks, gauzy georgettes and dense wools, the garments are feminine and unique yet contemporary.
Snag some bangles, download the Punjabi MCs and indulge your Bollywood fantasies!

I have walked by the wildly eye catching window several times without stopping in… it just looked too out there somehow I guess. i wish i had ventured in and not waited several years before consistently complimenting my soccer mom pal on her unusual, unique and beautifully constructed clothes. she told me (where) to go and i finally did and boy am i ever happy. i picked a good time to visit as there’s a sale — frankly a must at the moment — and while i came too close to closing time to properly submerge myself in their offerings– i was able to effortlessly snap up two lovely handmade wrap tops for a whopping $ 30 ea. I can hardly wait to return and carefully comb their bursting racks. these are the clothes that make you feel uniquely you, feminine and creative, not like some fashion lemming swathed in black from head to toe. the clothes feel good on your body, when’s the last time you felt that way about a store? 5 stars baby, no question.

Is there a better place to shop for women’s clothing than at Serrahna in Rockridge? One look at the luscious colors and the range of fabrics and unique designs of Andrea Serrahn, and you will never shop at the Mall again! The prices are mid-​range, mostly, and there are always good deals to be had on the sale rack outside. This is a store where every woman gets to feel beautiful, and is well-​cared for by the friendly staff. Everytime I wear my clothes from Serrahna, people stop me in the streets!

These clothes are so beautiful!!! They are expensive but for the quality, interestingness, washableness they are really a deal. Also, many of the designs are reversable so you are actually getting two pieces for the price on one. She also has amazying sales! I have gotten some BEAUTIFUL items for a song on her sale rack. The sales people are wonderful and pleasant and also love the clothes. And although the fabrics come from third world countries the women set their own prices so you don’t have to worry about sweatshop stuff. It is my new favorite store!

A great and unusual boutique — the owner is the designer of the clothing and the fabrics are like no other in the Bay area! I love the dresses and jackets, and there are hundreds of styles of scarves and shawls — great jewelry too! A place to feel like a goddess…