ShineForth Salon

I have curly hair and she is down right amazing with it. I would never go anywhere else except her. She is a pleasure to be around and takes her time with my curls which really make a difference quality of the cut and it looks great when I straighten my hair as well. What a gem of a salon.

I have been going to Rebecca for 20 years. She is the best. I have fine naturally curly hair, and now that I am older, my hair is even finer. Rebecca cuts my hair so that it always has volume, but never looks out dated. She is a genius with color and other treatments. Rebecca is also highly regarded in the hair style industry and trains other hair stylists across the country, but she is a completely wonderful regular person. I recommend her without hesitation. KG

Rebecca is an artist if you want someone with a current vision to cut /​color your hair I’d highly recommend her. She is also lovely and personable with great style.

If I could take Rebecca with me everywhere I would! I am so grateful and luck, as Rebecca recently flew to Texas to style my hair for my wedding. I would not have any other person on the planet other than her touch my hair. I happen to be a hairstylist myself and worked on magazines in NYC for over 10 yrs, so I am rather picky… Aside from how skilled Rebecca is with hair, her ability to listen to your needs and make you always feel calm and comfortable are so impressive. I feel so fortunate to have her with me on the most important hair day of my life!

Anita is fantastic! We have been going to her for cut, color and highlights since 2011 and are so glad that we found her. Phenomenal attention to detail and truly creative, we call her L’Artiste! She also uses great botanical product lines and is always open to trying new styles and cuts. The location is nice too, an oasis off of Piedmont.
We highly recommend Anita to one and all!

What a breath of fresh air. Their sweet salon in a vintage Victorian just steps from Piedmont Avenue is a little slice of heaven. Anita did a great job with balayage on my blonde hair and took the time to explain my options. After having some rather negative color treatments elsewhere, it was refreshing to find a colorist (she cuts hair, too) who isn’t just rushing me through a process so they can get on to their next client. I highly recommend Shine Forth Salon!

i am very picky about who cuts my hair and I can say that Anita is a highly skilled stylist. She took a lot of extra time and care, making sure to communicate with me about what I wanted. I felt like we were really working together to create a style that worked for me. I highly recommend her! Also, the salon itself is a very sweet space, and so it made for an all-​around great experience.

Rebecca (owner of Shine Forth) has been cutting and coloring my hair for fifteen years. Like another reviewer said, occasionally I’ve gone to other stylists for various reasons, but I always return to Rebecca. Every cut feels good, is exactly what I was hoping for (actually better), makes me feel younger, is incredibly easy to style, and lasts a long time. Rebecca is simply the best. She also happens to be a truly great person, so I love giving her my business. Best hair stylist ever.

Anita is fantastic! I’ve been getting my hair cut by Anita for a few years and it is always a wonderful experience. She takes time and pride in every cut. Her work is very high quality. I’m so happy to see her in a new spot.
Anita is always willing to try new and edgy cuts in addition to classic or traditional styles.
I highly recommend Anita! You will not be disappointed!

Anita Albini rules. The real deal, a hair magician.
(And this is from a ridiculously picky person, who can go into a deep funk over a haircut.)
She’s also a lovely person, who is easy to be with (figure the odds!!)
Sweet, stylish Salon. A tiny, hidden treasure. You’ll be delighted.

The Luxury Mini-​Boutique Salon Experience with a Creative Genius
Visiting Rebecca and ShineForth is like treating yourself to the sweetest 60-​minute self-​care session. It is also like getting a private consultation with an exclusive artist who deeply senses how to help you look stunning.
The Salon:
The place is secluded, in the back of some other businesses. You walk behind the front building, up some stairs to a quintessential Piedmont Avenue Victorian cottage surrounded by greenery. You are invited in to a small, secluded room with a freshly modern and calm feel. Everything you need for lovely hair is there.
Rebecca:
She greets you with warmth — invites you in with a refreshment. Takes time to hear what you are thinking and feeling about your hair, look, and self. Reflects back your own preferences and then weaves them into to an approach beyond and better than what you imagined. She is willing to refresh the same look or offer unending suggestions about ways to make your hair look updated, cutting edge or transformational. She gently massages your scalp while washing your hair. She colors your hair as if she were working on a master painting. She carries effective products and only recommends the ones you need to bring out the best in the cut.
I highly recommend you visit Rebecca and ShineForth.

I liked my experience here a lot. I am new to the salon, and to Anita. I couldn’t have been more pleased when I left! Two good friends both have seen Anita for years. She used to work at Keter Salon in Berkeley for many years.
We had a glass of champagne and chatted and I left with great hair! The place is quite sweet, and small (two chairs), but just the right size for very personalized service.
I’ve been to larger salons and been ignored, so this was a nice change from hustling salon environments.
Dopo is just down the block and I enjoyed a glass of wine and snack before heading home.

I recently had a haircut and partial highlights from Anita, one of the two stylists. She is amazing! She listens, she checks the color against you skin tone (which many other stylists forget to do), and she is professional. I’m one of those people who likes to walk out of the salon with a fresh look, yet not too over the top and Anita gets it. She is on point and knows what she is doing. Plus, the salon itself is pleasant and relaxing.
I highly recommend, and I’m not easy to please when it comes to my hair. (:

I love Rebecca’s new salon. It’s in a charming location on Piedmont Avenue. You walk through a beautiful garden and up some stairs to a quiet, intimate, and cheerful salon. Rebecca is a talented and experienced stylist who knows exactly what to do with color and how to keep your hair healthy. She has a calm, friendly disposition and the salon feels really like a place to step out of the frantic world and allow yourself to be pampered.

I have been a client of Rebecca’s for almost 14 years! Her love and passion for hair is infectious! She inspires me to always want to try something different! Rebecca constantly keeps current in all aspects of the business and always has something new to share. Together we have been through many cuts and colors and have always had fun doing it!
Rebecca is a true professional who is extremely dedicated to her work and clients. She is an absolutely delightful person to know and I look forward to many more cuts and colors in her wonderful new salon!

I’ve been going to Rebecca for ten years and always walk away feeling real good!
She is highly creative and cutting edge, at the same time as really listening to what i
want. A true artisan stylist and expert colorist. Mille grazie Rebecca!

Rebecca is professional, talented and a pleasure to work with! Rebecca and her assistant styled my hair and my 6 bridesmaids hair at my wedding in August 2013. Rebecca listened to exactly what I wanted and I was very pleased with my hair on the day of my wedding! Each bridesmaid was very happy with their hair as well… Which is a hard task to accomplish. All the girls wanted something a little different and Rebecca executed flawlessly. All the girls looked beautiful! Rebecca arrived right on time and was ready to start working! I was able to completely relax and enjoy the day bc of this… I would highly recommend Rebecca to any bride!

Rebecca styled my hair and my mom’s hair for my wedding this past weekend. She did such an amazing job I felt compelled to write a review even before I leave for my honeymoon!
Rebecca was very kind and sweet. She made me feel comfortable the instant I met her. She listened to my concerns and wishes for my hair, and even after she finished styling my hair she asked for feedback and asked if I wanted to adjust the hairstyle in any way. She did the *most* gorgeous soft curly down-​do for my wedding hair, and I got compliments on my hair all night long. As for my mom’s hair, WOW. She made my mom look like Veronica Lake.
I’d hire Rebecca again in a heartbeat!

5 stars is not enough!
I’ve been working with Rebecca for about a year on a lot of photo shoots. And her work is always of the highest quality one can ever imagine! We’ve won a lot of professional awards together! She is very creative, which is so important to me as a photographer. And she is also very reliable, which is not less important! On top of that, she is one of the nicest persons I’ve ever met in my life!
She has also cut and dyed my hair. I can definitely tell she is an expert and such a great professional, who can only exceed your expectations. She has a great taste and also is very respectful to your opinion.