Imagination Avenue

We absolutely love this place! My kiddo walks in like she owns the joint because we have visited so often. I really enjoy that it is small enough that I can let her roam and be a little more free range than some other kid spots. The food is great too.
Recently they announced they are moving locations and we will certainly follow them wherever they end up.

My daughter always has a blast here! And the owner is so nice and helpful. The toys seem clean and in one piece. You can bring your lunch or buy something there everything has been good so far! The only thing I would Change is to have a gate on each side of the kitchen. My daughter likes to wonder of and I’m not able to see her when she’s on the other side.

My 4 year old daughter loves coming here! She requests to come so often that I finally bought a membership. She always has so much fun playing in all of the different rooms. Definitely a good summer time activity!

While the concept of this place is wonderful, the reality is not. My 3 ½ year old has had fun the two times that we’ve been there. That being said, I don’t think we’ll ever return. The lack of supervision in the main play room by staff is the problem. Both times we went, the same sibling pair was there and they were downright mean to many of the other younger children (throwing toys at them, bashing their cars purposely into the wall). Mom sits in the café on her cell phone, totally oblivious to what her children are doing. It completely ruined our visits– both times. I can stick up for my son, but after a certain point, it’s not enjoyable when you have to spend every moment keeping an eye on where certain kids are. I know it’s not the business’s job to parent, but… there is NO supervision in that room. They need to have a zero tolerance policy for bullying– and maybe require parents to be supervising their own kids (crazy concept!) — or have someone monitoring the main playroom? We will continue to go to EC Street Playtown, as we’ve had nothing but pleasant experiences there.

Never again. I must not have been in the same place as the people who gave it such good reviews. Good concept but doesn’t deliver. Website makes it look big, it is actually super tiny, chaotic and bathrooms are sticky and filthy. Parents bring their little hellions here and then do not watch them. There were so many rude, mean children there who have no idea how to play with others, that I finally picked up my 2.5 year old and left. Nope, too many other cool spots in the valley for kids.

Great clean fun for little ones. Recommended by another mom and was glad we checked it out!

This is such a cool and fun place to take your kids to to wear them out or if killing time! My little girl is 3 years old and she loved it! She really likes the princess dress up house and we got there an hour before closing so we only got charged $ 5 :) lots to do to keep the little ones occupied!

We had my daughters 3^rd birthday party here and it was seriously everything we could have asked for. Easy and so stress free for the parents! We did a private party and our hostess was amazing and extremely attentive, so nice and she made sure everything ran so smoothly and on time. She took our goodie bags and added balloons and little coupons to come back again, she set up our cake and cupcakes, the pizza was perfect, drinks, clean up… everything was awesome. The place was so clean and there are so many fun little things for the kids to do. The slide is a little intense though, my daughter bumped her head because she came down so fast. But she was fine. She had a blast pretending to grocery shop, she made Olaf’s out of felt, she played dress up, did a puppet show, played with the train set, and drove around in the little cars.
I felt so bad because one kid threw up after eating (I think he was super excited lol) and our host grabbed a mop and bucket and literally cleaned up this kid’s puke with a smile! I don’t know how she did it but she was awesome. We haven’t been here during regular hours, but this birthday party was awesome and all of the kids had a blast. It’s not the largest place ever so I’m curious how busy it gets normally. But it was absolutely perfect for the age group we had (2 — 4 years old) and they even have a baby area that’s closed off. I would give this place 10 stars if I could. We will probably be back for another birthday party next year. They need more places like this in Phoenix.

A friend recommended this place, we came Saturday afternoon at 2pm and it was super busy, but only $ 5 which is pretty awesome. My daughter LOVED this place, she had a blast, will come back soon.

Love this place! My daughter has such a good time. I love that she can do just that and use her imagination. I wish they were open later at least on the weekend and I think the entry price while typical for this type of venue is pretty steep considering the kids are playing inside, staff is minimal and parents are there to supervise but that’s just me. Great fun overall but not a lot of sitting space for parents and not very comfy.

Awesome place kids are tired from all the fun and grandma feel safe watching them have a blast. Second time here shop small local own. Try this place out the instead of a chain the owner is on site. Btw I had a fig and arugula salad pretty good. Also handicap accessible I brought my quadriplegic aunt with me.

This place is super chaotic, my little boy who is 2, kept getting trampled by older more rambunctious kids, whose parents weren’t paying attention.
Also, I don’t get what’s so great about this place. It’s dirty, crazy and nothing very interesting. I washed my kids hands stat after being here. I much prefer Playtime Oasis or The Children’s Museum.

Great place. Amazing concept, super clean very spacious. Very safe. My 3 year old loved it. Play areas are everywhere and all have a concept. Imagination does run wild for the little ones. My son had a blast and will surely return. Cost $ 9 for him to play all day. They have a little café for snacks and drinks also. Plenty other kids always here so plenty of kids to play with. Parents can sit back and relax and watch their kids play in a safe, clean Indoor playground. My son is already planning his return

My 2yr old daughter loves this place. We’ve been twice now, and she can keep herself busy for quite a long time… a plus when you also have a fussy infant to deal with!
The little buildings are cute and there are lots of things to play with in each one. My daughter especially likes the school, grocery and doctor’s office.
There’s a slide as well, which seems popular, and a baby corner. There’s also a little café area, which I didn’t expect. Looks like things are pretty decently priced unless you want a sandwich. Snacks and drinks seem reasonable. I didn’t look at everything, and we didn’t eat there.
I will say it could maybe use more lighting? Or something? It just seems a little under lit. But like I said, my daughter loves it.

My boy turned 2 while we were travelling and grandma arranged a drop-​in here to semi-​celebrate the big day. At 2 on a Monday, it was pretty empty but at least the wee man had the run of the place for the most part.
Loads of space to run about, with themed-​rooms for kids to dress as doctors, firemen, police and even cheerleaders… for whatever reason that isn’t creepy.
All the play things seemed like they’d been cleaned recently, which would be pretty hard to do as kids are constantly peeing and defacating in and around the area.
At least it smelled nice. Staff were pleasant to talk to and getting everyone in and out was easy.

My three year old loves this play area. However I probably won’t renew our membership. Here’s why:
1. The new owner moved the baby play area to be flush with the wall, instead of in the middle. So, now it makes it almost impossible to keep eye on my 3YO while keeping my baby out of harms way
2.Which brings me to the next reason I wouldn’t renew: too many kids! I confronted the owner when two out of my three kids were crying due to how loud it was because it was PACKED with people. He said that the fire code allows 68 people and he generously caps it at 60. 60?! Seriously! I’m sure the fire code said 68 taking into consideration the entire space. However, the cafeteria has been closed for weeks. Even so, that doesn’t provide much more square footage. Additionally, it takes into account the party rooms. Only one of those is open to the public and it’s designated for coloring. Kids just aren’t interested in coming here to color. So, basically these 60 people are packed into what I estimate to be a 800 square foot area. Awful!
3. Little to no seating for parents. The seating that exist is awful.
4. Once my baby was sleeping in his stroller after HOURS of trying to get him to sleep and the owner made me take him out hence waking him up. Really?!
The only nice thing for us is it’s location, super close. Next year well put this money towards a Children’s Museum membership.

My little man and I had a great time! Such a variety of rooms for the kids to use their imaginations in that it’s mind-​blowing. The store is super clean, nicely laid out, and when the café is done, will be absolutely complete. Definitely buying a membership our next visit back. Just wish that it wasn’t 45 minutes away from my house!
I do wish they had a cell phone policy though. There was a woman there who spent the entire time, and we were there for 2 hours, on her phone talking loudly in some Eastern European language. She hardly watched her children who were all over the place. There’s a difference between letting kids explore and letting them run like wild animals. She was even on the phone while in the bathroom trying to change diapers. It was unreal. There were other mothers who were there who were on and off the phones the entire time and not paying attention to their children. I think a cell phone policy would definitely get parents to engage with their kids and be present for even just a short while.
All in all, Imagination Avenue was a GREAT visit. We can’t wait to go back!

Finding activities for our toddler during the crazy AZ heat is challenging… you can only swim, do the splash pads, museums, etc so many times… So when my friend Jane suggested a playdate for our boys over the weekend at Imagination Avenue, I was excited to check it out.
Admittedly, I’d been once before, but it was over two years ago (before I became a mom), so I didn’t really remember it or pay close attention to detail the first time I was there.
Imagination Avenue is simply put, a huge playroom for kids… there is something for everyone too. Themed rooms such as a firestation, grocery store, bakery, etc… and all kinds of toys like strollers with babies, lawn mowers, cars, kitchen stuff, and more will keep your kid entertained for your entire visit. They have a big slide that my son loved, and they also pull out crafts at certain times.
Imagination Avenue is currently remodeling a café and reception area, which is great as I think they could use a bit of a facelift! But even as is, I’m a big fan. Your visit will likely be worth every cent of the $ 9 admission price you’ll spend to play here… and if you really like it, you can do a membership for just $ 120 unlimited annually or $ 65 for ten visits.

Before I came by, I called since I live pretty far away and wanted to make sure that they take credit cards. The man who answered the phone (and who I believe was the one that greeted us upon entry) was extremely friendly, I wouldn’t be surprised if he was the owner.
When we got there, I could tell that he fond with children and was very nice, explaining how the policy works and how the membership works. It was very nice that it was only $ 9 for entry for children and free for adults, but it was a tad smaller than I have imagined.
I think that is because most of the space (not used for children activities) is taken up by sections that can only be occupied by staff members and such. It would be nice if more of the building space was provided for children activities, yet my son still had a good time.

We took my 20 month old son to Imagination Avenue on a smoking hot summer Saturday afternoon. This place was a big win-​win for my son and my wife and me!
My son had a blast going from building to building playing in the different themes. I would say hands down his favorites were the Home Depot, fire department, and jail. He also loved puttering around the track in one of the trucks. He wasn’t however fond of the hospital for some reason.
My wife a I walked away winners because of the inexpensive price ($ 9), and a cool safe environment our son could have fun and burn off some of that toddler energy! We also liked the fact that it gives him an opportunity to be around new kids and socialize.
I only wish they had longer hours, but like the fact you can rent the place out on a Sunday. This place was cheap, clean, friendly, and had just what it takes to put a huge smile on my sons face! We may even take up their yearly pass offer for Christmas or his birthday!