In Dwelling

I would like to say I work in this Industry and I recently stopped by this store and they have the nicest of people working there. Totally an awesome place to stop by. Great customer service and a wonderful product line. Thank you all very much for a great experience…

This is one of Redding’s newest furniture stores. It is a welcome addition to the A-​typical stores found throughout Redding. The owners are great and will work with you from every level. If your looking for an accent piece or refurnishing your residence they are very willing to help you make the best choice. The couches are way too comfortable, I was ready for a nap.
I highly recommend stopping in and taking a look around, they won’t stand over you during your visit.

This is Redding’s new reality:
(A). You walk into a furniture shop and the owners are wearing Mossy Oak articles of clothing, and all of the furniture is generic, cheap, shoddy, mass-​produced oak and pine veneer, and the place has a permanent «Everything Must Go!» sale in progress. You’re in Old Redding.
(B) You walk into a new furniture shop and the owners look like they just stepped out of an episode of «Portlandia» or «The New Girl,» and the shop itself would look perfectly at home on South Congress Avenue in Austin, Texas, somewhere between Magnolia Café and Yard Dog Art Gallery. You’re in Bethel Redding.
The Jason Mraz show at the Cascade that sold out in about five minutes? If you want to see what the young, hip Bethel crowd looks like, score a ticket on StubHub. I guarantee you that it’s going to be more than 75% Bethelites in attendance. (I can’t stand earnest, humorless, wide-​eyed, über-​sincere, barefoot, candy-​ass Mraz myself, so please don’t take that as an endorsement of the show.)
In Dwelling — or as the name appears everywhere except on Unilocal, (in)dwelling — is not going to be for everyone. I’m not even sure that it’s for me, and I’m pretty damned hip for a curmudgeonly old bastard who wears mostly Columbia garb from Sports Authority. Much of the furniture, hand-​crafted from materials such as reclaimed Old World wood and gleaming metals (including several pieces encased in riveted aircraft aluminum), is going to be a challenge for standard-​issue Reddingites (for whom the word «reclaimed» is likely synonymous with «repossessed»). Same caveat for the artwork, which includes a piece depicting the infamous pepper-​spray cop from my alma mater, UC Davis.
But, damn. If I had a newly acquired live-​work loft in the East Bay or Mission District (my dream), I could absolutely see furnishing and decorating it with stuff purchased from (in)dwelling. Or if I was a young person who had just purchase a little fixer cottage in the gentrifying Parkview neighborhood, I would totally pimp my crib* by shopping at this place for several key pieces — and maybe to outfit the whole shitaree.
To me, this place is now one of Redding’s most accurate barometers of hip. Give it a visit — see where you land on the spectrum.
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*Pimp my crib: A term that means «redecorate my pad» that the kids probably stopped using about 5 years ago.
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If you don’t know about the «Bethel Effect,» you can read about it here:
And here (same review, but with readers’ comments below):
And if you’ve got a subscription to the local fish-wrap’s website, you can read about it here (with Marc Beauchamp’s thoughts, plus more comments):