Dear Alice

Inexpensive woman’s clothing. Very young and trendy. Some items are cheaply made but others are really beautiful. I come here when I need a quick outfit for a night out or a date or for some basic pieces. You can def get a new wardrobe for less than $ 100. If that’s your style, of course. Can’t shop there now with my pregnant belly but when I could, I liked it.
Sizes are a bit small and fitted.

Very very explicit music. I felt very uncomfortable while shopping there. The music they played talked about certain body parts in a very inappropriate way… I’m 20 and thought it was bad, I can’t imagine how everyone else would feel.

In love with this store! My closet is growing tremendously because of this place. I walk in here with the intention of just browsing and walk out with ten-​fifteen items every time. Clothing is trendy and cheap. Another reason why I keep coming here is cause they don’t have a lot of stock of each item. I like knowing that I won’t be seeing other females walking around with the same top I own like when I shop at Forever 21, H&M, etc. The only downside to that is if you want an item you have to snatch it right then or you won’t see it the next time you come by.

I’ve been shopping at this store since it opened and have seen the prices rise slightly over the years, but I suppose that is to be expected. I would compare the quality to Pink Zone or Closet. You definitely get what you pay for but there is absolutely places with worse quality clothes. They always have a great selection of dresses, tshirts, sweaters, work clothes, etc. They have a decent shoe section but not much usually as far as accessories. Staff is usually friendly, so no complaints there.

Cute store! They have everything from basic casual items to dressy professional wear. I also think their prices are reasonable, you basically get what you pay for. The employees are friendly and usually attentive to customers. I just don’t like their return policy almost everything is final sale and you don’t get cash back only store credit. But other than that it’s a great selection of clothes and a nice local boutique.

I can dig this store because they have a large selection of clothes.
I like that they always have a variety of dresses, skirts, and tops.
Some for summer wear, some for partying, and some for casual wear.
I usually always find at least one thing I like here and prices are very reasonable.
Not the cheapest, but sometimes you can find a good deal.
The employees here are usually friendly as well.
The store stays bright and clean. Easy to find things.
They also sell a small selection of shoes and accessories.
The only thing that I don’t like is that they do not accept returns.
They will only exchange or return your item for store credit.

Cute, affordable clothes. Poor customer service. When I first walked in yesterday and started browsing I noticed two employees who were gossiping in the corner and I later found out one of them was the assistant manager. As I kept browsing, there was a very sweet employee who asked if my sister and I wanted to put things in the fitting room first. She was very sweet and accommodating; I didn’t get a chance to get her name. When I went to pay, no one was at the register until I told the assistant manager I was ready to be rang up. She was very standoff-​ish and did not smile at all. The only thing she said to me was the price. Being in customer service myself, I would never dare to be this unwelcoming to a paying customer. If it was not for the sweet girl, the customer service would have been awful. I hope the customer service was only poor on this particular day. Maybe instead of gossiping, the assistant manager should take some notes from her employee.

Love this store! Employees are very helpful and manager knows how to make a customer happy! Keep up the good work ladies!

You know that smell, the smell of your favorite clothing store, it puts a smile on my face every time. For one, I know that I earned a reward and two is I know I’ll be pampered and respected by the staff. I try things on, ask opinions, and generally have the advantage of putting together an outfit, and then previewing it through others eyes. Helps when you’re as fashion challenged as I am.

I’ve been shopping at this retail store since it first opened up. It quickly became my favorite place to shop because of the prices and cute clothes. The manager or owner is a very nice lady and always helped me out, i was doing a lot of modeling and she was excited I used their clothes in my shoots. It was great in the beginning and then I noticed they started hiring new girls, not so friendly and it was obvious they had no experience in customer service. It quickly became a not so friendly environment. I am aware that you can only get store credit at this store but I was not aware that you needed the tag with the clothes since they can make homemade tags I never thought it was a big deal. Last week I shopped here grabbed some clothes for a trip and realized they had some holes in the fabric. When I got back from my trip I wanted to return the clothes that I didn’t wear! Some how I forgot my receipt and since I’m a member they could look up my last purchases, instead the lady helping me gave me attitude smirked and said she can’t help me since I didn’t have the tags. I told her that I’ve returned items for store credit without tags before she laughed and said no we don’t do that ever. Well long story short I work in retail, I know how it all works this was horrible customer service, bad enough to make me write a review and I will not be back at this store again. Charlotte Russe is a couple stores down from this one, same clothes great prices and better yet ! They have wonderful customer service.

Be aware of pricing. There were missing price tags on items and when asked the sales girl just makes up an over priced $$$ amount. Dear Alice, don’t leave young kids that are inexperienced in charge of your business.

Dear Alice is one of my favorite fashion stores. They have different clothe selection and they always have my size. The staff is always friendly and helpful, the prices are not bad at all. The only problem that I see is that they don’t have a web-​page to buy their clothe online. Sometimes i have no time to go to their stores and I wish they’ll have a web-​side to buy their products online. I’m pretty sure a lots of people would agree with me. Overall this store is great, new different products at a great price.
I recently bought this dress that you see on this review and all my friends loved it my boyfriend was very impressed with this dress. I love Dear Alice because the cothes that they have no other store has it. :)

3.5
Cute cheap crop tops for the summer. There is a lot of selection and you will eventually find something. The girls are very nice and friendly. It is actually pretty organized for the amount of clothes there. I like the open space in the middle so it doesn’t feel all clutter.
The have cute little slip on shoes but pretty pricey for a store that is not based on quality fabric. There are no cute accessories. Your best bet is to find cute skirts/​dresses for a night club or a summer dress for a wedding.
I would def come back.

I’ve been a fan of Dear Alice since it first opened up in MV mall, and have been absolutely in love with it since it first opened. I’m not sure I can exactly pinpoint what it is about this place that makes it stand apart from similar places like Forever 21, but to me the types of clothes and quality of the fashion just seems better, at a similar great price. Also, maybe a bit less generic? And I love that it’s not a big chain like Forever 21 (at least not yet), and that they’ve opened up only one other location in Plaza Bonita. The clothes they sell always keep up with the latest fashion trends, and overall can be pretty classic pieces that don’t go out of style. I always get complimented on my outfit when I wear something I’ve purchased from here.
With the exception of my last time there, I would say that the customer service is usually great. I’ve spent quite a bit of money there on many visits, and the owners have come to recognize my face and are always super sweet, sometimes even giving me a free accessory with each purchase. For me, that gives this place a small-​business feel, even if it’s in a big mall. Highly recommend this place for any fashionista, or anyone who may be coming to the mall to shop for that a specific dress or outfit for a special event.

OMG!!! im so fed up with coming here!!! everytime i walk in NOONE greets me. not even a sound! i litterally walk around looking for help and EVERYONE ignores me. THIS IS EVERYTIME I COME IN!!! i go to victoria secret nordstroms express american eagle and never have a problem they assist me RIGHT AWAY! the girls there are just aweful!. the clothes are cute but you better go in there not needing any help BECAUSE THEY WILL NOT ASSIST YOU!

THIS STORE IS AWESOME. I LOVE IT.
It sucks because I dont live in San Diego, but if I did I would be here all the time. Their clothing is AMAZING. If you love stylish clothes… this is the place to be. I wish they had this store in other cities though :’/​lol.

Currently my favorite clothing store!
I’m not a big clothes shopper (I go buy clothes ~3 times a year) and usually feel very «meh» about clothes displays, but the designs they sell here are great! They totally match the styles I’m looking for. I stopped by only to pass the time to wait for a friend. Ended up buying one pair of jeans (dyed the dark, dark blue I love so much), but I wish I had bought something else I had liked. I’m definitely not a fashionista, but the details, patterns, and fabrics they have are unique.
I will certainly go back! This store is for anyone who likes Forever21 or Cotton On.
The prices are decent and the choices are superb.

This store is my new closet!
If you feel overwhelmed by the chain stores, Dear Alice is perfect! Prices are reasonable and the clothes have quality. I think one of the employees told me they get new styles in every week.
There are some really cute and hot dresses for clubbing and casual clothes that are unique. Nothing is generic. You can definitely find your kind of style here.
The staff is super helpful in starting a fitting room for you so you don’t have to be lugging around 12 articles of clothing around the store. A nice touch of boutique service you don’t get in mall stores these days.
I’m tired of seeing labels of H&M and Forever 21 in my closet. Getting some versatility without spending a fortune.
And they play good music too.

One of my girlfriends has been talking about this store, and so I finally came in to check it out — and I am IN LOVE! Dear Alice is definitely up with the current styles. Plenty of high waisted shorts and high-​low dresses and skirts, EVERYWHERE. Need chiffon tops? They’ve got ‘em! They’ve also got printed ones too! I’ve already decided that this is where I want to do all my shopping at. Their prices are a bit lower than Forever 21 (depending the style/​material), but I love their quality and selection. Only one of a kind here!

I absolutely love this store! It has become my favorite clothing store in San Diego. Some of the clothes I find here are not typical items I would find at a chain like Forever or Charlotte. They have a good range of items from fun party dresses to affordable basics to cosmetics. I would definitely recommend this store for sexy, fun party dresses!
I frequent the 24 Hour Fitness at MV Mall and usually come to Dear Alice after I workout. It never fails that I leave Dear Alice with a purchase, and it’s usually something that I really don’t need. A couple months ago I bought this black and white striped dress that was kimono-​style inspired because I never saw anything like it before and it looked great on the manikin. What will I wear the dress to? I have no idea, but I love it.
The lady, whom I assume is the owner, is super sweet and always remembers me. She appreciates loyal customers.
Dear Alice is great for the closet, bad for the wallet.