Pure Cupcakes

We ordered Vietnamese coffee cupcakes and red velvet for wedding cake. Amazing. Everybody loved it. We ordered more than enough but had no left over because our guests took to-​go! Lol Due to budget limitation, we decided to go with real flowers for decoration which worked just fine.

I visit Cupcake Wars winners wherever I go! These cupcakes ROCK! Moist, flavorful, just great!

I’ve tried a lot of places and this is definitelythe Best cupcakes in San Diego … Have got 3 custom orders from them … Always super easy

I came in on a lazy Saturday after shopping at Tuesday Morning. Decided to try the Purefetti cupcake and fell in love with it. The frosting was light and delicious while the cake was moist. Found a new favorite cupcake!

I haven’t tried every flavor they have. Normally I stick to what I know and like. Thus far, this place hasn’t disappointed me. Love, Love, Love! I drive 40 min to get here. I try to go once a week but traffic sometimes get on the way. Otherwise I would be here every day.
I’ve ordered birthday cake, cupcakes and cake pops for my moms birthday bash. Now its my turn. My birthday is coming up. Yeay!

Best. Cupcakes. In. San. Diego.
My faves are the Borracho, Death by Chocolate and the Salty Dog. The cupcakes are light but substantial, without being too heavy or overly-​sweet. The tangy stuff is deeeeeelicious!

If I could give this a million stars I would. I generally don’t even like cupcakes but Pure Cupcakes is a different story. Seriously, before reading the rest of this review, go get some Pure cupcakes.
Cupcakes: I don’t even know what to say… you walk in and see the beautiful display of cupcakes. Aesthetically, their cupcakes are very pretty, but don’t judge so soon (it’s better than how good you imagine it is). When you bite into a Pure cupcake, it’s like kaboom flavor overload! The perfect combination of unique flavor with subtle and not-​so-​su tle high notes. The sweetness is not overkill like 99.9% of the other cupcakes I’ve eaten in my roughly 26 years of having teeth (assuming you get teeth around 1 – 2).
I’ve had the sweet potato, irishman, red velvet, vanilla, and the lemon something (this was available the last time I came but not the most recent time). Each bite is perfection.
100 bazillion stars! Gogogo if you’re in SD and even if you’re not (we planned an SD trip from OC around these cupcakes).

They had messed up my order and didn’t offer a discount or anything while I waited.
When they finally packaged the cupcakes and handed it to me, one of the cupcakes had already fallen– having the icing spilled.
I haven’t actually eaten the cupcakes, the ones I ordered were for a friend– I do want to come back to try them. But I wanted to share my experience about making an order.
I DO appreciate that they offer Vegan and Gluten Free cupcakes!

While this review should benefit ANYONE with a sweet tooth, I am reviewing Pure based on their outstanding work for our wedding back in November 2015. I’ve been waiting to post a review until we received our photos from the wedding.
We tried their cupcakes months prior to the wedding and knew the second we tried the Bunuelos that Pure was for us.
Quality:
We ordered regular and mini size cupcakes to treat our 200+ guests. We ordered Bunuelos, Kentucky Bourbon Pecan Pie, Passion Fruit and Coconut, Drunkin’ Punkin’, and Rol-​E-​ol-​EE-​o. We also received a nine inch three layer Bunuelos cutting cake. The cupcakes and cake were moist, fresh, and delicious. They vanished from the table. The mini sizes were perfect for people that wanted to try a couple of each flavors or weren’t looking to devour an entire cupcake. We had tried a lot of different bakeries with much larger cupcakes but the quality suffered immensely. Pure cupcakes were the perfect size and the best quality.
Price:
While I won’t go into pricing in detail I will say it didn’t make me groan when I saw the estimate and the flavors and quality are so good that they were worth every penny.
Presentation:
I designed my own presentation, our coordinator communicated with Pure when they arrived for set-​up, and it came out perfectly. They arranged the different flavors exactly how I imagined.
The BIGGEST Surprise:
The cutting cake WAS HUGE! We had no idea what to expect and when I saw the size of the cake my jaw dropped. It was delicious and I wish we had eaten all of it that night.
Would I recommend Pure Cupcake to anyone? Yes! They are professional and their work is delicious and beautiful. I’ve posted pictures. :)

Finally!!! I’m able to stop by Pure cupcakes after so many months. Giving credits to myself after a morning exercise by getting a few delicious cupcakes hahahaha!!!
As usual, their cupcakes are moist & not crumbly. Today I got Irishman, chocolate and vanilla bean. Irishman has a light flavor of liquor. The dough is buttery & moist. This is also my first time trying their regular chocolate cupcake and oh it’s so good! Yet, I think vanilla bean and lemon curd are still my favorite. Too bad that they don’t make the lemon curd daily.
I also found out that they’re now making gluten free cupcakes (available in vanilla, chocolate, and red velvet) for a slightly higher price; I think around $ 4. This is definitely a plus point that Pure cupcakes owners care that many people need gluten free products.
Currently get 10% off with Unilocal check-​in ;-)

The designs were great. But the taste, not so much. We ordered cupcakes and a cake for my daughter’s 1^st birthday. But they were clumpy and too sticky. Seemed like the batter was under-​baked. Also, I paid for delivery. But when the delivery lady came, she had the audacity to say, «I’m not going to walk this cake over there! You have to come pick it up from my car parked out front.» Really? I paid for your services. Could have at least been more professional. Not ordering here again. Should have went to Batter Up in RB for my cupcakes. Ordered these for my baby shower and they were a hit!
Update: They have reached out to me and have apologized for any confusions on what I expected with delivery and the way their cakes/​cupcakes taste. I do appreciate their concerns of my satisfaction.

These are some of the best cupcakes I have ever had! Pure and simple. The only bad thing about this bakery is that it’s hard to chose which ones you want!
Pure is tucked into a humble storefront in the Von’s shopping plaza, hidden behind the Starbucks. The inside is practically empty, save for a few tables and chairs for the people that can’t wait until they get home to eat their treats. The selection is great, but don’t go too late in the day if you have a certain flavor you have your heart set on. It’s also useful to check their menu as they have a few flavors that are only available on certain days.
I know most of us can’t stand the adjective, but moist is the only way to describe these cupcakes! I have been to other «big name» places like Sprinkles, and their cupcakes were dry and disappointing. Pure does not disappoint. On Saturdays and Sundays, go for the Bacon Baby. This beautiful concoction is full of vanilla bacon goodness. You have never had a cupcake like this. I am a huge fan of citrus, and the Borracho is available those days as well. This cupcake is like a cake margarita. There are so many other great flavors, and I can’t sing the praises of all of them, so you will just have to try them yourself.
At $ 2.75 per standard flavored cupcake and $ 3.25 per premium flavored cupcake, these are a bit of a splurge, but so worth it.

I consider myself to be a bit of a cupcake snob, so I was very pleasantly surprised to walk into Pure Cupcakes! If they sound familiar to you, it may be because they were on the show Cupcake Wars.
The shop has lots of delicious goodies to choose from. The staff was pleasant and patient as I paced back and forth weighing my options.
I finally decided to try the Rol-​e-​ol-​ee-​o cupcake. I can’t even convey enough how amazing it was. Moist and soft chocolate cupcake with a gooey caramel center with buttercream on top and dipped in a hardened chocolate… mmmmmmm!!! Well balanced and yummy!!! If I didn’t feel guilty, I’d eat like 4 of those!
The pros:
CUPCAKES!!!
Indoor seating and outside in the courtyard.
Free WiFi.
Gluten free flavors.
Customer punch card.
Pro tip: They offer ½ price day old cupcakes.
#sandiegofoodgirls

If I could give 6 (or 10) stars I would give them to Pure Cupcakes. These were the BEST cupcakes I’ve ever had and I’m a baker/​cake connoisseur!
My friend lives in San Diego and I told her I wanted to try a local cupcake place. When she picked me up at my resort with 10 cupcakes it was like winning the lottery (for a sweet tooth like myself)! Her kiddos had eaten the PUREfetti cupcakes and she and I split one. The rest were my breakfast and lunch for the rest of the week!
We had the Rol-​e-​ol-​ee-​o (chocolate cupcake with caramel buttercream and caramel filling, dipped in dark chocolate, the Death by Chocolate (dark chocolate chocolate chip cake topped with whipped chocolate ganache, dipped in chocolate and topped with chocolate shavings), The Strawbs (cobbler cake filled with a strawberry rhubarb filling, topped with vanilla bean cream cheese frosting and a pie crust), Cookies & Cream (vanilla bean cake with chocolate cookies, filled with dark chocolate mousse and topped with vanilla bean buttercream and cookie crumbles), PB Bliss (dark chocolate cake with a peanut butter, butter cream dipped in dark chocolate topped with a peanut on top), BUÑUELOS (cinnamon cake filled with Mexican caramel, cinnamon buttercream and topped with a buñuelo chip), German Chocolate (dark chocolate cake filled with German filling, whipped dark chocolate ganache, topped with crown of toasted coconut) and the special of the day Strawberry Coconut. I can’t decide which one was my favorite. I think the Death by Chocolate, but then I change my mind because they were all so good.
I was sad to leave San Diego and even sadder to know that Pure Cupcakes are so far away. I’ll be looking forward to my next trip, until then I’ll just be drooling while looking at their website!

If you like cupcakes, you will LOVE this place! The soft, moist cake quality is wonderful, and the creative flavor combinations make your mouth water.
I’ve been here several times and the service is always great, with friendly people that make great recommendations.
My only complaint is their punch card system doesn’t make a lot of sense. Rather than a standard «buy X amount and get 1 free» it is based on the number of visits to the shop. So if I come and buy a dozen cupcakes I get the same credit as if I bought 1. That, plus the generally high price, makes this a special treat kind of place, rather than a regular stop (although my waistline probably appreciates that, lol).

I have to say I’m not that impressed. I requested some cup cakes for my daughters 7^th birthday class party and it does not look designed at all! Just looks like they threw on some icing and some letters and called it a day. I would of said something at the bakery but the whole experience with them seemed a bit rushed and they seemed annoyed with my questions. I usually am a stickler on customer service but I didn’t want to seem unreasonable so I dealt with it. BTW I’m a first time customer and I probably won’t be back.
Also the cup cakes were not properly secured because some fell over before I reached my destination and I handled them very carefully. :-(

Pure cupcakes=pure love.
No wonder this place won Cupcake Wars and is on the ABC A-​List.
Four cupcakes were ordered, four cupcakes were devoured.
German chocolate cake
Chocolate
Rol-​e-​o-​le-​oo (a take on a cupcake and a rolo combined)
Vietnamese vanilla? something like that…
Small selection of beverages, but that’s absolutely fine. That’s not their specialty. Cupcakes are! Grab some starbucks from next door, bring it in, and buy a cupcake.
Hands down, the best cupcake shop in all of San Diego.

Always looking to find and try cupcakeries that will trump Pure cupcakes. There is no other cupcakery that will even compare!!! They have the perfect moist fluffy cupcakes topped with soft creamy pairings. Its magic coming into the storefront and to see all the beautiful cupcakes displayed. I have tried so many of them over the past few years and They are all my favorite!!! The service is always pleasant, the cupcakes of the day are clearly displayed, storefront is quiet and clean. If you are looking for a specific flavor go to there website you can order specialties not in store. Perfect for catering parties and weddings, i ordered cupcakes for a baby shower one year (lots mmmmss and oooohs ;) thats a good thing). Oh and they do sell milk and have vegan products.

Delicious! And priced according to what you get ($ 2.75−3.75, at time of posting). They have more basic cupcakes that cost less and fancy ones that cost more.
They are always trying new flavors and you can talk to the owners/​bakers to give your input – not going to get that at Sprinkles (hey, I like that place, too, but we gotta support local).
They have $ 2 milk bottles, which go perfectly with their cakes. The cakes are a perfect balance of sweet and flavor, moist and dry, and basically you just want to give them a big squeeze (in your jaws).
Don’t be scared to try the fruit ones! I was apprehensive, but the passion fruit tasted so good!
You can order custom cupcakes and minis for parties – they are gorgeous!

I have a hard time turning down a good cup cake, hence the reason I ended up here after lunch for a little dessert. After browsing the counter filled with cupcakes and asking a few questions, I settled for the Caramel and Coconut Bliss.
I love everything about the cupcake, including the size, which was not to small not big, or just right. The caramel coconut topping was amazing. It was very chewy with and excellent caramel flavor with a lot of tasty shredded coconut mixed in. The cake portion was very moist. The funny is, it was suppose to a dark chocolate cake, but they put it on a whiten vanilla cake, which was just fine with me because it was delicious. Well worth the $ 3.25.
The lady behind the counter was quite nice and helpful when answering my questions regarding their products. They rotate their cupcake varieties, so it’s a good idea to check the website to see if they have the varieties you are interested available.