Tommy Hilfiger

Tommy is «Classic American cool with Southern California flair that comes to Fashion Valley, with prep-​appropriate styles for men and women,» according to the brand’s website.” And now Fashion Valley can call Tommy a resident of the mall. This is a real Tommy Hilfiger retail store – not one of those outlet places. Officially opened on June 1, 2013, I took a look and really liked the fresh, preppy attitude of the new store.
According to a story in the SD Business Journal, the Fashion Valley store is «8,500-square-feet on the mall’s second-​floor veranda, designed with a sunlit glass façade and a central skylight drawing natural light into the space. The interior décor includes nostalgia-​oriented custom art pieces and graphic prints, with an image of a 1964 Volkswagen Bug featured prominently.»
There is another Tommy store up in West Hollywood that opened earlier this year. Our Tommy’s throws a nod towards the beach scene here with surf-​inspired men’s and women’s sportswear collections, among other clothing and accessory items for men, women and children.
Company founder Tommy Hilfiger was interviewed and noted in a media statement that the San Diego location captures the «preppy, nautically inspired» heritage of the company brand. «The city really embraces the relaxed vibe, youthful spirit and irreverent attitude at the foundation of our brand philosophy,» Hilfiger said.
So welcome to this great new addition to Fashion Valley. 5 Unilocal STARS for preppy wholesomeness, awesome color-​blocking & cool westcoasting clothing pitched to pay homage to our surf & sea Southern California lifestyle.