Dun Up Boutique

This is my FAVORITE place to get clothes in the Mission. Bernadette has basically become my personal stylist. She knows what I like. She knows what looks good on me. And she pushes me outside of my comfort zone to look even better in things I wouldnt normally try on! Anyway, great clothes. Great prices. I encourage all to stop by!

Love.Love.Love. The clothes are great and the service is better. Trendy and affordable my favorite.

You don’t have to go broke to be a stylish!
Bernadette (the owner) is amazing! The shop is simple and inviting, and the clothes are too cute! Bernadette can help you design an outfit or suggest items to work in your existing wardrobe. Less than $ 100 and I left with three totally hip pieces that can be worn in my bank professional attire or my weekend casual wear.
P. S. She also offers services to come organize your closet. You may be scared to get rid of that dress you have hanging and never wore, but she is totally worth it. Bernadette creates pieces I would never have thought. She shows you how to get the most of your wardrobe and how to look tasteful and smoking hott!!!
The merchandise is constantly changing. The prices are reasonable. With a re-​organized closet, I can’t wait until the next shipment!!!

I have never written a review on Unilocal before, so this means quite a bit! I just happened to be walking by this place after meeting some friends and I was instantly drawn in by the storefront. Although the space is pretty unassuming (cozy and simplistic) the merchandise was soooooo stinkin’ cute and the prices were extremely reasonable!
The owner, Bernadette helped me pick out items that worked within my price range and I left with a gorgeous wool sweater, and two beautiful cocktail dresses (worthy of a wedding but super easy to dress down for work or a night out) for $ 78.
I’m in love and I’ll be back!

It was okay. Generally I love boutiques and prefer to only support them. But the selection was very small and the prices kind of strange… if an amazingly cute dress is only $ 44 why is a pretty plane T almost that much as well? The girls there, seemed like a girl and her mom, were not that helpful and we were the only ones in there. Only one dressing room which might be a problem if there were more people shopping but luckily there weren’t. My daughter had 2 coupons and wanted to purchase 2 items but they would not let me use 1 and her use 1. They told her she had to come back tomorrow… wha??Um thanks for making it convenient for us geez. We might come back, but after that service, only to use the coupon and not again.

Always has the latest! I love this place, it’s fun, hip, Nd it only keeps gettin better. !!

I LOVE this place. Came in looking for a few cute new tops since I haven’t been updating my wardrobe as often as I usually did in the past.
Downtown has been teeming with tourists like cockroaches after the holiday weekend, and I had seen Dun Up on Unilocal before, but never made the trek to the Mission to visit. Yesterday, I’m glad I did. Bernadette is amazing. I didn’t feel like I was shopping… I felt like I was raiding my girlfriend’s closet. The boutique is small and cozy with a small dressing room, a window seat, and a rack full of my favorite magazines. I could have stayed there for hours. I felt like I’d known Bernadette my whole life!
She used to be a buyer for bebe which is one of my favorite stores, so I loved most of her items. I was originally only going to buy one top, but she saw I was kind of eyeing another and threw it in with a discount since it was the last one. She also has a great eye for accessorising. We were pairing shoes, belts, bags… being a girl is so much fun!
Love this store! Love the owner. Definitely coming back and relapsing into my shopping addiction.
Don’t judge… there are worse addictions :)

One of my chic and fashionable girlfriends raves about this place.
I am delighted to have found this chic boutique in the Mission! Like many fashionistas, I am always on the look out for top quality outfits at affordable prices. This place hit the spot!
In addition to finding the perfect sheer tank and accessories, I also picked up an amazing office appropriate dress and boots too!
The store owner (SF local and ex buyer for Bebe), helped to bring my personal style to the next level by suggesting complimentary accessories and tips on the most flattering cuts for my body type.
The inventory changes often… and some days, champagne is served! Dun Up Boutique makes shopping for the perfect outfit, shoes and jewels a pleasure!

Great boutique with reasonably priced merchandise. A lot of the jewelry are made by local artists and the items are very original. The boutique is cozy and feels like walking into a girlfriend’s closet very intimate and chic. The mementos by the store’s owner gives the store a personal feel when you go in to shop. Now let’s talk about the merchandise. The clothes, shoes, handbags and outerwear are on trend but you can also find many key basics such as hoodies, blazers and camis. If you want to shop at a place where you will find cool clothes with great prices but no stuffy or snobby attitudes this is the place for you.

Such a cute lil boutique walked in on a reccomendation of a friend it was so cute and the owner was there and she was so talkative. I felt like I had known her for years. It felt very cozy in there with pictures in frames and she explains to me the story of her grandfather and how he’s her good luck charm. I thought it was cute since my father is mine. The clothing in the store was reasonably priced and some were local artists I loved it. I am waiting for some products to come in so I can return to purchase

Very cute boutique! Very cute and affordable clothes! The owner is really nice and helpful!
I will definately be back!!!

Cute little shop with welcoming atmosphere & a little bit of everything. Prices are very reasonable comparatively for the area. A good place to find that unique piece to refresh your look. Will definitely keep checking for new arrivals. Bought a great jacket and accessories & will go back for more. Great addition to the neighborhood.

What a great shop!!! The owner is very friendly and helpful and her clothes are very affordable and super cute. I’ll definitely be back!

Finally, a store in the Mission that reflects the neighborhood & culture that it is in. This is a great little shop filled with REAL appeal and urban charm! The racks & shelf contain items that «represent» local flavor.
I appreciated the fact that I didn’t feel overwhelmed with choices or never ending bins to dig through. I found the perfect summer dress for my Napa trip here without breaking the bank.
Its a great spot to find sleek clothing pieces and SF T’s that carry real fashionista statements… Plus, the owner really goes out of her way to make a connect. You’ll walk away feeling happy to have bought something special while supporting a local biz.
I will definitely be back again.

This cute little boutique is on the quiet strip of 22^nd & Guerrero. It just opened a couple of weeks ago but I’ve already stopped in a few times and I have found great items on each visit.
You can find essentially the same styles as Urban Outfitters, H&M, Forever 21 etc. (plus unique brands) but without having to deal with a bunch of mall rats. And as an added bonus — you are supporting a local independent business!
I found really cute and reasonably priced tops, dresses, accessories and shoes. The owner is really friendly and will help you find whatever you need. I’ll be back the next time I need a fresh outfit!

New Boutique!
I attended the Dun Up grand opening and was surprised to see so many unique dresses and tops at a reasonable price. After talking with the owner, I learned that she hand picks every item in her store — all one of a kinds. She has 5 vendors from LA to New York and offers a small but varied selection of boutique clothing. The vibe is New York hip-​hop chic with a side of Bebe — at a better price. Luckily, the store’s location will probably help keep the prices reasonable, but don’t count on always having your size. Also, if you see something you like, don’t count on it being there next time, because there stuff sells. They also carry some cool but trippy art.
Hint: talk to the owner, Bernie, and get recommendations. She has a great eye for body types, tones, and modern fashion trends; she can also design you a custom look to order.