Icebreaker Union Square

This place is awesome. Clothes are awesome, warranties are awesome and the people who work here are beyond awesome. Amazing Faisal went way above and beyond to help me when my favorite item of clothing was discontinued. Thank you thank you! I will enjoy my Bliss Wrap forever!!!

Passion for product combined with excellent service & product knowledge really defines the San Francisco Icebreaker shop even if it’s the diminutive one in «outdoors alley» on Post adjacent to North Face & across from Marmot. Staff are very friendly and genuine so clearly they’ve had some training on how to be like New Zealanders too
The product quality, attention to detail & new more tailored design aesthetics are top notch. At full price you need good guidance & think carefully about (and ask the staff) what activities you have planned.
The sales make everything a bit more competitive with the inferior Icebreaker knock-​offs like «Smartwool“etc. Choose carefully either way as your Icebreaker swag’s going to last a long time & be sure to follow the washing instructions to maintain the odour resistance and durability.

First and foremost, I am giving a biased and but honest opinion of icebreakers. My «person of interest» works for icebreakers at the corporate level. She works in the process putting together product from start to finish. Having said this, I know firsthand of how green the company is, they ONLY farm their wool from NZ farmers, no mass production, it’s still a NZ company (family owned CEO IS Kiwi) so $$ is still distributed back to the local economy not into a Corp in NYC or LA, sweaters have a 12 digit barcode to find the wool farm, yes it’s put together in China, but the factories have a good working relationship with IB and the factory is very well taken care of bc of the quality in stitching.
Product: I own several base layers, a couple Quattros and some socks. And I practically live in them especially living in the bay and PDX. DO NOT MACHINE DRY them, lay them out and will AIR dry within 70mins. The fit hugs in nicely and he wool won’t make you itch compared to others. Great for any outdoor activities except for running bc I sweat way too much for the wool to wick out. Anycase, highly versatile even good enough to go outside for a ball game, out for date, or lounge at home. Worth the $$. Or wait for their sales.

Bryan, sales manager, was knowledgable and helpful in setting me up with the right clothing for my specific exercise needs and hobbies. I spend a lot of time outdoors, and I’m convinced that Icebreaker trumps the competition (echem, Smartwool). They are leading the charge and their base layers, mids and outerwear is the best of the best. Yes, their clothing is pricey, but you get what you pay for. It’s worth the investment, as your Icebreakers will last a long time. I’ve owned an Icebreaker 200 gram base layer for years and it’s the most versatile article of clothing I have. Happy to have expanded my Icebreaker collection with a new mid layer hoodie, and summer base layers that are lighter for hot and varying temperatures. Great retail experience to match a top quality product.

I don’t usually review retail stores, but I’ve been coming to this one for a while and have used icebreaker for many years now. Megan the store manager was one of the nicest people I’ve interacted with in retail and extremely helpful.

It takes a really awesome group of people to truly appreciate just how special a good pair of socks are for digital nomads.
This is the place. These are my people.

Nice selection of outdoor and some urban clothing. Prices are high, but that’s common for Merino wool. Try everything on. Some fits are pretty slim and others are more regular. My fav product is the tech tee.

Just got back from one of my visits to the store and couldn’t be more happy with the service. I’ve purchased a few items, and always found the quality to be wonderful, but one of my more expensive pieces kept unraveling at a seam so I brought it in. The staff mentioned they had not seen that before, nor had I had this issue with any other article I’ve purchased, so I chalk it up to random faulty stiching, or perhaps I bought too small a size and was putting to much stress on the seam. Either way it didn’t matter because they exchanged the item for me and the problem was resolved right there. Big thanks to Kat for the promptness in dealing with my issue. I would recommend this store to any friends looking for quality travel or active wear.

This was my first time purchasing an Icebreaker product, and I love the shirt that I bought. The store was nicely laid out visually, but had a few issues when I went to try things on.
I had grabbed what I thought was a women’s black t-​shirt to try on, only to arrive at the fitting room and find it was a men’s shirt mistakenly put there. No worries. I asked the salesperson to bring me a ladies’ small, and she instead brought me an extra small. I decided not to continue this struggle and simply bought another shirt I’d liked.
Employees were very nice! The salesperson suggested different products that might work for me, which was awesome, and she took time to ask me about my trip after I mentioned I was from out of town.

My new vice, aside from Lululemon Athletica. I love the touch, feel, smell, and breathability of Merino Wool from New Zealand! Elegant, practical, and not pretentious. Unknown to most, but known to me. Get you some, and you shall feel the difference!

When I was in New Zealand a few years ago, I discovered Icebreaker & never looked back — I bought out multiple shops & filled an extra suitcase coming home, thinking it was my only opportunity for this merino miracle
So when I learned Icebreaker had finally opened their own store in SF, I was elated
Needing some warmer base layers for an upcoming trip to Alaska, I knew this was the only place to shop…
But have to say that over the past 3 years, seems like their stuff has definitely gone the way of the athletic /​sporty cut. Things are way more formfitting & curve-​hugging than they used to be & for me, this is not a good thing. I don’t mind a close fit but at least mask my flabby rolls!
Oh well, guess the focus here should be on performance & let’s just say this wool does its job & it does it well. Keeps me warm yet provides an awesome wicking factor — there’s just nothing like it… and it doesn’t get smelly which is key when traveling & needing to conserve luggage space!
Hating the fact I have to use you as undergarments but I can’t be all rolly-​polly & now need to wear something on top (if I’m not wearing my score from NZ)
Loving how the staff here are so excited about the brand & they make sure to ask everyone if they already know about Icebreaker & if not, they’ll happily provide the history of the wonderfully sustainable & humane farms that house these fab sheep… you can even track down your individual sheep by using their BAA code (very cute!)
For now & in today’s world, have to say I’m a HUGE fan. Bring back a more generous cut & you’ll be back to «good as it gets»!

This place is awesome! The product, the staff everything! Merino wool is great stuff! No stink, very warm its the best!

Stumbled upon buying a pair of socks in NYC where they also have a store. Pricy but great quality.

Been wearing Icebreaker stuff for years – skiing, climbing, mountain biking, running, etc. And nothing but awesome stuff to say about it.
Definitely an athletic cut, for the most part. I’ve owned 150, 200, 260, and 320 weight pieces and been happy with all of them.

I love this place. bought a great jacket for a great price. the materials here are simply unbeatable

Awesome place! I just brought some cool gear. Check out how they treated my dog!

very nice stuff, too bad its made in China, not NZ

Woohoo! Icebreaker finally opened a store in San Francisco! Their stuff is amazing. Merino wool rocks! One base layer for a week of skiing and no stink!