New Chiu Fong

I grew up in the TL (or Little Saigon that it is now technically called) ever since I can remember and I had fond memories going to this place. My dad and I used to go here for most of our shopping needs. Whenever he buys groceries for dinner, I try to sneak in some chocolate filled Panda biscuits or those packs of icees in the basket to the displeasure expressed by him each time lol. Fond memories!
I agree with Michael. This place isn’t the bustling Asian supermarket that it once was. The place is a little bare and not too many people come in. I still shop at this store which is owned by Jill and Tai to show my support and there’s still some stuff that can’t be passed up like the tofu fa and the TAS coconut water (hella good btw!). I do hope that things change for the better for them and I respect how they keep their still positive and keeping their heads up despite the slowdown in business. Go there sometimes to check it out if you guys are ever in the neighborhood. Jill and Tai are personable and you’ll love them once you start to talk to them!

i walked past it and then made myself turn around and go check it out. this place has a pretty good selection of asian staples e.g. japanese eggplants, thai basil, kimchi, bean sprouts, interesting animal parts, dried noodles, rice, etc. the prices are reasonable.
it smells a little funny in there but you know it’s no whole foods. but it does the job.
their canned products look really old though so be a little careful when you pick out those.
i’ll come back again for cheap produce!

Used to come here all the time with my dad as child. It was when going grocery shopping with the parents was very fun, like going on an adventure. Oh how i miss those days, sometimes.
This place ain’t what it used to be. I still love it but i rarely go anymore. Recently, the store has had little to no customers and their shop looks bare and like they’re about to go out of business. Such a shame. New Chiu Fong will always be the ‘Tenderloin’ to me. Furthermore, it’ll have a place in my childhood. Little Saigon would not be the same without this place for me. I just hope things turn around.
Before, I would come here to get big bottles of flavored soymilk but they no longer carry it so recently, I’ve only come to either get a basil seed drink (DELICIOUS btw) and/​or ingredients to make che.
The prices here are cheap, a good variety of Asian products/​goods, and the workers are SUPER FRIENDLY!

It may not be the Chinatown Dragon Gate, but passing by those pillars on Larkin sure gives an air of authenticity to «Little Saigon», our newest official neighborhood (and unlike «Lower Nob Hill», this is a piece of the Tenderloin that actually deserves to be balkanized).
So what better way to celebrate than a shopping trip to a Vietnamese grocery? I decided to keep it simple and just try and gather Phở ingredients. And while I couldn’t find «nuoc cham» sauce, I was at least able to get a Phở broth mix, meat, noodles (is rice vermicelli the same thing as Phở noodles?) and plenty of veggies (which were highly variable in quality, so pick carefully). And it all rang up to a shockingly low number. Jeez, what do these guys pay the farmers?
I have no idea if this is the best grocery in the neighborhood (only 2 Unilocal reviews, but it’s in the Food Lover’s Guide? That’s a rarity), but I’m sold on wandering the aisles, baffled and aimless, taking in the smells that trigger a long line of ethnic-​grocery memories. So I’ll definitely be back for more adventures in Lil’ Sai.

A great place to go for South Asian cuisine ingredients. I do a lot of Vietnamese and Thai cooking at home and if I don’t feel like going all the way out to Inner Richmond, I stop by this place on my way home. They have a great selection of dried noodles and some of the less familiar Asian greens. Probably the best place to shop in Little Saigon. When I lived in the Tenderloin I was here all the time.
Prices are just as cheap as Chinatown.
Bike Parking: no designated bike racks, I chain up to the signpost outside on Ellis St.

A basic small Vietnamese grocery store with decent well-​priced produce and okay-​looking meat. A little dingy feeling and doesn’t give the fresh prepackaged food love of some of the others.