Rosita’s Bakery

I went this morning hoping to buy fresh pastries from Rosita’s. Saw that it is now called Rico Pan. I thought I’d give it a chance even though I was not very satisfied when I tried their bolillos (dinner rolls) a few years ago. I bought a few conchas, apple turnovers, churros, and decided to give their bolillo a second try. Once again Rico Pan has managed to disappoint me. Their conchas are hard as a rock, as if they were 3 days old and their bolillos were definitely not fresh! I will never go back there again. Unilocal makes you put at least once star before continuing with your review so I will only do it because the staff was friendly.

Just moved a couple of buildings up from Rosita’s and I’m sure glad we chose this place! The pan dulce reminds me of home… Los Angeles that is and I’ll be sure to walk over to Rosita’s for a bigote aka croissant. It was the perfect blend of buttery croissant flavor and sweetness. My suegros (boyfriend’s parents) took some for the road back to So Cal and I’m looking forward to their next visit since it will be another excuse to get some pan dulce and talk over coffee.

As I begin my review I already feel as though as everything I am going to explain about my last interaction with this business will not be enough.
I have been going to this bakery for years, since I was a young girl. The first cake I ever tried from this bakery was for my first communion and I have enjoyed their cakes ever since, even though I haven’t always been satisfied with customer service.
I ordered a cake a little over a week ago, giving them enough time to review the order and make sure they had plenty of time to get it done, and get it done right. I went ahead and called in my order and asked for a regular tres leches cake with custard filling and chocolate hershey’s drizzle on the top of the cake as decoration. I’ve ordered this exact same cake several times, and more recently just a month prior for my boyfriend’s birthday, so this was no «out of the ordinary» type of order. We get to Benihana’s and gave them our cake to put in the fridge and proceeded to enjoy our meal when it was finally time for the cake. We sing, blow out the candles, and cut the cake. Low and behold when the cake is cut we discover that it is a chocolate tres leches cake, not at all what we ordered or ever have. We went ahead and ate some of the cake, as it was for a birthday, there was no way that the few people who did enjoy chocolate were going to be denied a slice. Unfortunately our guests who do not enjoy chocolate, which was about half of them, were left with no other choice but to pass on what should have been an amazing cake for everyone.
The day after I called Rosita’s Bakery and let them know of the mistake, and instead of being apologetic and trying to find the route of the problem they just threw the blame on me and did not a thing to try to remedy the situation. I first spoke to a lady who told me she could have a new cake for me today, okay somewhat helpful, right? Well then she proceeded to say that she would actually need to talk to the person who took the order before she could do that for me and began to reprimand me by saying that NEXT time I order a cake I need to go their bakery in person and make sure that their staff is taking my cake order properly… Ummm, did I just hear that right? Yes, I did. She told me that I HAVE TO order a cake in person next time in order to make sure that THEIR staff was taking down the proper order!!! WOW! I guess in that case they don’t really need a phone line, phone orders probably aren’t the majority of their business! I live in San Mateo, no way in this world would I travel to San Francisco just to place a cake order and then again to pick up a cake! That’s just crazy, and let me tell you her tone wasn’t very friendly either.
Well, I finally received the call from the «girl who took my order» and she let me know that the mistake was on their end and that their was a confusion because usually when people order chocolate drizzle on the top of their cake it means that they also want chocolate cake. Hmm… What do people place orders for if you aren’t going to read them? After going ahead and admitting their mistake she went ahead and let me know that they are sorry but they aren’t going to do anything for me. That if I want another cake I will have to bring back the cake from the night before, or I could accept a $ 10 refund. So, ok they let me know they have messed up but are also telling me that their not the type of business that does anything to correct their mistakes and satisfy a loyal, long time customer? All the while I’m telling her that this isn’t right and that I can’t bring back a cake that’s already been left behind at a restaurant and that its an unreasonable request. She proceeded to tell me that my concerns in regards to this matter were simply my opinion! WOW! This woman who claimed to be «part-​owner» wasn’t even customer friendly enough to A) find a middle ground; such as crediting me half the price on my next cake order/​refunding me half the price of the cake order in question or B) making me a new cake, which would be cheaper considering when paying for a cake your mostly paying for the labor, not the actual cost of the ingredients that went into the cake! Instead she decided that customer loyalty means nothing and it was easier to argue with me on the phone, carry a disrespectful attitude and tone, and then proceed to hang up on me.
FOR ALL THE YEARS I HAVE GONE TO THIS BAKERY I CAN DEFINITELY SAY THAT MY RELATIONSHIP AND LOYALTY FOR THIS BAKERY HAS ENDED BECAUSE THEY HAVE NO CUSTOMER LOYALTY OR CUSTOMER SERVICE.

They have a pretty good selection of baked goods, but there aren’t any donuts. The sweet breads go well with coffee though, so maybe it’s a good thing that there aren’t donuts.
Both times that I went I had good customer service and they answered my questions. Also, the atmosphere wasn’t intimidating and it was easy to ask questions.

Horrible customer service and all the bread I bought was almost rock hard.

The pan dule (mexican pastries) LOOK good but in actuality they don’t taste so good. Lacks in real flavor. C’mon at least put some vanilla flavor or cinnamon stick to give it some pizazz! That’s the trouble with some mexican pastry they don’t put any real flavor in the dough. I just ate a cookie from there and I have too much baking powder taste in my mouth.

Beside being a bit captivating and lively, the Crocker Amazon area do have some great businesses too. So don’t talk trash about this area. And don’t talk trash about me too!
This is already my second visit back to this little mom/​pop bakery this year. (I know we’re only on the fourth day of 2011).
I love the assorted selection of Pan dulce pastries; all made fresh in the little kitchen in the back by the hustling mom. And with the freshly made pastries continuously baking, this little bakery actually smells good.
On my first visit on January 2, I had the Tres Leche Cake for $ 3.00. A good and moist slice of cake with a tad of sweetness that is the perfect treat. I wished I had pictures for my cake.
Today, I had the Bread Pudding Bar. I’ve enjoyed the treat from other bakeries, but Rosita’s version is fatter, cheaper and tastier. For $ 1.00, I get a choice of the explosive end pieces. The treat has a blend of sweetness and crunchiness from the end piece, in which I enjoyed.
My treat:
Despite being located ALL THE WAY in Daly City, I still enjoy coming here and get a sweet treat. I might come here again and try other pastries!

They have a decent selection of mexican bread but it is not great. I’ve had way better. The price reflects quantity in the product over quality. I’m also dissapointed in their customer service. For such a small place you;d think they’d greet you or atleast acknowledge you when you walk into the place, but no, I guess if you’re not a regular they don’t bother with you, even when both times you are the only other customer there. I have to say I am dissapointed since its so close to where I live.
Also, bring cash since there is a $ 1 fee for using plastic.

Well, I recently ordered a wedding cake from Rosita’s and she forgot to put custard on the top layer of my wedding cake. It was horrible sour fresh strawberries with bread. No custard anywhere!!! We called Rosita today and she said a billion sorries and basically she forgot to put on the custard and realized it last minute, come on take responsibility for you mess up i mean it is for a special occasion… wouldn’t you think to make a new one or at least let someone know at time of pick up that you messed up the order like we are really not going to find out. We didn’t get what we paid for what a unprofessional owner. I paid for a disguisting cake with that said I will not be purchasing from rositas again. Thanks for ruing a part of my wedding!!!

This my friend Anthony’s family’s bakery. Really good Tres Leches cake, my whole family enjoyed it. Def got to try other things from here

Living in the neighborhood means local business; mom and pop stores. Rosita’s Bakery is a gem in the Outer Mission. I usually buy pan dulces (pastries) to take and share with my co-​workers. Needless to say, by lunchtime they’re gone. I love the fact that before 7:00 AM, the fresh pastries are coming out of the oven and you can even take a tray get the really, fresh and warm ones. The «conchas» are delish, especially with coffee or a glass of milk. You can also get your fix of «Mexicatessen» fare– bags of chicharrones, flour or corn tortillas, queso fresco, etc. Enjoy!

I grew in the Mission so i’m used to my pan y mi café con leche… i knew if I cruise up Mission street i find a place to get my pan dulce… should enough i found this place. Great for your buck… SUPPORT YOUR LOCAL PANDERIA.

YES! I love these cookies! I eat them for breakfast! haha! I fill me a tray and run out so happy!!! I hope these kinds of places stay in the recession, I’d hate to see it go!!!

Thought it was a good place, I guess it has been before, some family members use to go there all the time, so well i decided to go today and buy 3 leches cake for my lil bro’s birthday, after the singing and people started to eat the cake it felt like it was way past due, it kind of taste like it had some rat poison, anyways, it was felty, and i returned asap, and that was it. never ever again.

I ordered a chocolate tres leches cake for a birthday from here. Now I am not a big tres leches cake person but it wasn’t my birthday… so whatever. But I tell you, when I ate it it was one of the best cakes I have ever had. It was moist and not soaking wet like a lot of other tres leches cakes I have eaten in the past. It didn’t last long at the party. I also had the conchas from there since they are my favorite pandulces… they were excellent as well. Moist and flavorful. They went perfect with a big glass of milk!

At Rosita’s, I bought the biggest turnover I’d ever seen. I swear to God, the thing was as big as my head. (I don’t have too small a head either). The outside was sugar-​coated and crispy, the inside was stuffed with a ton of spiced apples. Half of it’s still sitting in my fridge, because I ate the first half for lunch. That one turnover will probably set me back a thousand calories, but dare I say it? It was totally worth it!

If you are even remotely Mexican then you probably have a love for «pan dulce» translation: Sweet Bread. Rosita’s takes me back to sunday mornings when I was kid and I couldn’t wait to get up cuz I knew there would be a «conchita» waiting for me with some «champurado». It’s not just nostalgia that makes me love this place but the quality is ridiculous good. Great fresh breads, not just sweet either, they have Bolillos for sale too. The place is so Mexican that when you pay it seems like your spending pesos (real cheap) instead of dollars. Right down the street from Boos Voni so get a torta for lunch and some pan dulce for later. a huevo!!!

I am a big lover of panaderia’s. This one is one of the better I’ve had. Why is it good? The sweet breads here are always moist– not dry, like it’s been on its second day on the shelf. AND the glass cases are most of the time clean, and there are NO FLIES in there whatsoever (at least none that I’ve seen). I know that sounds gross, but if you’ve been going to latino grocery stores as much as I have, you know most times there’s a fly or two in the cases of the mediocre joints. More than two flies in the not so clean ones. I’ve tasted the sweet breads down the street from it– dry. The panaderia’s in the inner mission, ho hum, one’s in San Bruno– crumbling DRY. The only panaderia that tops it is in Lodi, CA (the Central Valley), where there’s an actual Mexican grocery store that is half the size of Costco, called Rancho San Miguel (which, by the way, is the SUPER Bomb). I don’t live in the outer Mission any longer, but I make the special trek there to get a slice of their yummy pink cakes or to order a Christmas Tres Leches Cake, or corn muffins. Their prices are below reasonable. A huge bag of assorted goodies sets you back $ 5.

It’s really odd to find a bakery in the middle of a residential part of Outer Mission but it’s adjacent to McD. There is a large glass cabinet on the left with trays of fresh Mexican pan dulce and other sweet treats. Also, it will not leave a dent in your wallet.