Sunshade Optique

The full stars is not exaggerative and completely earned. Steve is indeed as good as it gets in the world of customer service — knowledgable, friendly and most importantly for me — patient and not at all pushy. Offered suggestions, even ones that would lose him business but he let me browse around until I found a pair of glasses on sale.

Dealt with Steve, friendly and willing to give you a good deal. The RayBans I got had too much glare, and they didn’t give me too much hassle doing an exchange and the other lady was also helpful.
I would definitely go back for another pair.

The owner, Steve, is so very helpful that we have returned recently from the East Bay to buy our sunglasses from him in San Francisco. He is very knowledgable, gives great personal attention but is never pushy. His goal is for you to find exactly what will make you happy. I dropped a pair of glasses a while back, shattering one lens, and when I went in to buy a replacement he also took down the information on my old pair to see if he could locate replacement lenses for me. You don’t get that level of concern and extra effort at most other places. Being an independent, locally owned business makes a real difference in my view, and I’m glad we found this store. I will return again and again.

Amazing service and very good VonZipper selection, best sunglasses shop in San Francisco!!!

Great sunglasses and superior customer service! My sister got my some shades as a gift, knowing that I would probably return them. They took them back no problem.
They then helped me for about an hour or so. No pressure, just the right amount of info. It seemed like he was an expert on every pair of sunglasses. The guy that helped me wasn’t the owner, but he acted like he cared about the place and about my business (even though they already had made the sale).
It’s not cheap, but I think that I am going to get some shades for my girlfriend their because they really sell great stuff. In short, SHOP HERE.

This place is great. They are always willing to give you a good price on the glasses you like. (just ask!)
I bought a pair of Ray-Ban’s that suddenly cracked and they were very helpful in getting them replaced.
Recommended!

Let me paint a picture. Clean, professional, LOTS of high quality and lower priced high quality options, helpful, not over-​bearing, amazing sunglasses place.
I walked in, wasn’t sure if they were going to have what I wanted but not only did they, they had several similar styles and the owner (who was helping me) helped rationalize which one to buy.

How is it that the best, and ONLY independently owned sunglasses place on Market Street only has two review? (And the OTHER review was just written 2 days ago!)
OK, let’s face it, I am the WORST shopper in the world. I know EXACTLY what I want in all products, in all categories. The problem is that EXACTLY what I want doesn’t exist. It never has. So I end up spending hours, days, years, decades shopping for these PERFECT products and hoping that manufacturers eventually «get it», so I can buy what I want.
And sunglasses are the worst. We are in the age of garish, GIANT sunglasses designs that cover so much of a person’s face that when I see people wearing them, all I see is the sunglasses. I can’t tell what ANYONE looks like anymore. Instead, I just go ahead and assume that everyone wearing these huge monstrosities (that are usually 100% plastic, by the way) is trying to cover up the fact that they’re recovering from facial reconstructive surgery! (I hope you guys come out of that alright by the way. I’m pulling for you!)
So what do I want in sunglasses? I want something small, elegant, and classy. I want something made of metal and glass. I don’t want them too square or rectangular. I also don’t want them too circular. And I want GREAT lenses. I worked WAY too many years as a photographer, and I WILL notice all the little flaws in cheap lenses. More than anything though, I want something that says «I look cool» (yeah, that’s not gonna happen), but that DOESN’T say «FOR THE LOVE OF GOD, LOOK AT ME!!!»
I realize I’m difficult, so at the VERY LEAST when I shop for sunglasses I try to be polite.
So I had some extra time on Tuesday. I wondered into 4 or 5 different stores in the FiDi. They all acted like they wanted my business, and they all tried to sell me GIANT sunglasses or rectangular sunglasses or what looked like a ski mask pretending to sunglasses. None of them had anything worth wearin’ on my face!
Then I walked into Sunproof Optical. The owner greeted me, and walked me through EVERY SINGLE PAIR. He made sure I saw everything. He listened to what I liked (and more often what I didn’t), and found the ONE PAIR (in his VERY well stocked, but smallish) shop that matched my tastes. They were perfect. They are perfect. Uh, they were about twice what I’d planned on spending… but he helped me out a little bit there. He cleaned the glasses for me, rung me up, and sent me on my happy way.
Once I lose this pair (‘cuz let’s face it, I will), you can be sure I’ll head back to Sunproof Optical for my next purchase!
Oh, and one more thing. You know those giant yellow sunglasses from the 80s? (
) Those weren’t a fashion statement, those were «gag sunglasses». They were a joke. (They weren’t a very FUNNY joke, so I can see where you’d miss that, but a joke all the same.) They weren’t meant to be worn casually and sold in every store in America.

Instead of the endless chain stores selling glasses, Sunproof is an excellent local alternative. Steve, the owner, is in there most days and is always willing to give a very reasonable price and excellent customer service. I’ve bought multiple sunglasses from him before and he’s great about helping with multiple adjustments, lost screws… whatever.
A local business worth patronizing!