Fresh & Easy

I love this store, things here r really easy and fresh! Now it is about to close, kinda sad, I will go to other fresh and easy store around here.

I come to Fresh & Easy often, but today’s trip was very different than others. The huge letters on the building that says «Store Closing».
Prior to them closing: I loved fresh and easy as they had a great variety and prices were cheap.
Now the entire store is anywhere from 10−30% off, but unfortunately they don’t have much left. But they do have a lot of beer!

I love this store. It is not like any other grocery store I’ve been to, it feels foreign in a good way.
They don’t have a huge selection, sort of like Trader Joe’s. Never crowded, open 24 hours, it is pleasant to shop in. I like being able to swing in quickly and pick up a few items. Going to the other stores on my way home (yeah, you target & safeway) is a stressful time consuming hassle.
The staff is friendly and helpful, the produce is fresh. Good prices for the most part on the things I tend to buy.

I like this place out of convenience — the Safeway at Rivermark gets too busy and it’s easier to find good deals because the store is so small. Also their checkout system is more convenient because it’s all self checkout.
I’m a bargain shopper that likes to challenge myself by making meals with discounted groceries. I like that they would rather mark down produce that’s close to the sell by date rather than throw it away. As long as I plan on using it the next day it isn’t a big deal. Or if I’m super lazy, I can buy one of their ready made meals that’s been discounted as well.
Some things here are more expensive than other places, like Lunchables, Nabisco, laundry, and toiletries. But their store brand items are reasonably priced and if you walk along the shelves and look for their yellow sticker items you can find a good deal. I bought an Evol Tikka Masala Skillet meal for 2 that was 50% off in the frozen section. Heck I got a Himalayan pink salt grinder for $ 1.74, used to be $ 5. Just be sure to check when stuff expires when buying discount!
I like this place and will continue to go here during my Target trips. =)

Neat, clean, open 24 hours– this grocery store is my go to place. I would expect them to store a variety of greens but that’s okay. Best thing here is it’s never too busy and you get pretty much everything in close vicinity. Bring more cherries I would say;)

It’s hard to like Fresh & Easy because the store is so small and variety is as well. Although they are 24 hours, so is the Safeway at Rivermark and the Target across the street offers other things besides supermarket items.
I can appreciate their unique offerings like the pre-​packed marinated meats and meals options for people who want to grab and go without a lot of prep. They also have a lot of store owned brands of healthy juices and products which usually cheaper than big brand products. In particular, I like their fresh juices and lemonade/​ice teas and their wide variety of packaged nuts.
I think Fresh & Easy fits the niche of the 24 hour grocery store that is convenient when not near a Safeway or Lucky.

After stuffing ourselves silly at Sweet Tomatoes, we decided we needed to walk around and take some laps before going back into a car and holding onto our stomachs. I used to have a Fresh & Easy nearby my Walnut Creek place and loved that they had ice cream for cheap.
What’s great about Fresh & Easy is that well… fresh might be pushing it, but definitely they’re easy because you can checkout fast due to no cashiers! They have a variety of goods from those you see at Whole Foods to those you see in regular grocery stores. They have prepacked foods for those who need something quick not to mention a nice little bakery area in the back.
We didn’t buy anything this round as we were so full, but we at least danced in all the aisles and saw what selection of beers/​ciders they had. Perhaps next time we’ll get something.

Amazing store and great customer service. I love that fact that they even had parking reserved for families which is a great feature that places can have. I also love that they have so many choices for meals that pre-​made and ready to pop right in the oven. The self check out is great too, the older man yesterday was super helpful and very nice.

I’m on the fence. I like the store because it’s so cool and modern, but there’s very little in the store I actually want to purchase. Teeny produce section and it seems 80% of the store is just pre-​made meals. It’s just not the grocery store for me.

Don’t expect to find all of your grocery needs here, but they do have a good selection of produce, breads, meats etc for the store their size. This place has been my savior since I moved in the area. They also have self checkout kiosks, which surprisingly is lacking from target across the street as well as other grocery stores close by including safeway. I have found it to be always clean, smells fresh bread or cinnamon every time you walk in. And the staff are really helpful too. I mostly cook my own food, but if you are someone who rather just microwave or just put your food in an oven, they are a huge selection of «Fresh and Easy» prepared products that are ready to go into a microwave or an oven.
And did I mention it is open ²⁴⁄₇?

Why haven’t I discovered this place sooner? I came here on accident while exploring the area and I seriously love it. It’s like Whole Foods had a baby.
How can you hate on a grocery store? Their sign outside screams «welcome» and when you step right in, it smells like fresh baked bread. I was overwhelmed coming in here because I love grocery shopping. I’ve never actually heard of Fresh and Easy either, so coming here was like Charlie and the Chocolate Factory.
I had so much fun frolicking in here, looking at what they sell here. I enjoyed looking at their brand spices and sauces, as well as their produce. I think I spent 30 minutes in here just looking while my boyfriend was in the car waiting. I didn’t end up buying anything, although I wish I did. Those ready to go meals in their refrigerated areas look so yummy! I wish I bought the butter chicken curry. That one… won it all for me.
Can’t wait to come back!

We love the Fresh and Easy stores down here! Not only are they full of fresh produce and breads but they have a fairly good selection of everything else.
These stores aren’t a mega grocery store like Safeway but they do have a wide selection of food and also cleaning/​hygiene products. If you’re looking for hard alcohols, though, you will need to hit up the Target or CVS nearby.
The staff here is always friendly and if you’re like us and shop here every other day, some of them know you’re a regular and get to know you. Parking isn’t bad unless you go during peak lunch hours since there are so many food places that share the same parking lot.
Only thing I don’t like is the crazy drivers and the bushes that line the parking area are too tall to see over and can cause accidents.

Stopped in here after dinner. We bought some items. It looks like a great place to go if one wants to «cook» at home but make it fresh and easy!
It is a nice store with quality products.
The hours are ideal being 24×7.and its self check out.
It also works well for travelers who want to do a little bit of self catering instead of dining out for each meal.

This supermarket is like if Trader Joe’s and the grocery section of Target got together and made a baby. It’s open 24 hours and is super convenient to me as it is located right next to my work. It has a self-​checkout process which, even if you’re technologically challenged like me, is pretty user-​friendly (they have attendants to help if needed).
The produce here is fresh and are offered in both organic and non-​organic options. Parking is also a breeze and even during peak times, I’ve never had any issues, which is very unlike parking at Rivermark Plaza.
My only gripe is that the prices are a little bit on the higher end.

Dig it, dig it, dig it.
We live nearby… so every day I take a little walk to Fresh & Easy for my grocery needs. Not only is the store modern and bright, I’m constantly surprised at the wide variety of items available. For busy folks: Oodles of freshly prepared meals ready for the grill or oven. For vegans/​vegetarians: Lots of soy, almond coconut milk options, as well as some vegan cheese + meat replacements. Also, their produce is always incredibly fresh, and fairly priced.
Only simple self-​check outs here, but they’re easy to navigate and I’ve never had to wait in a line. Hooray!
Also, if you hit F&E after about 4pm, you’ll find tons of 50% off produce, baked goods and prepared meals. I save tons by buying their «must sell today» items.
Overall, WAY better than slogging through Safeway, which I now find so overwhelming and overstocked.

I thought this Fresh & Easy location would be larger than the MV one — surprisingly, it is not.
While Fresh and Easy is not the largest supermarket nor has the most expansive selection, the nice thing is that they do carry some more interesting and difficult to find higher quality products. Think — low carb bread, Halo Top protein ice cream, and cashew milk.
I also really like the Fresh and Easy store brand of spices, pasta sauces, and some snack foods.
The prices are also on the lower side!
Plus, they deliver on checkout being easy, unlike many places. Cough cough Safeway «self-​serve» checkout lines. Haha, good one.
If you want to pick up a little something, Fresh & Easy is your place!

A convenient market for the residents in Alviso and North San Jose, located off of 237 and North First Street. The market is clean, the staff are friendly, and their prices are pretty reasonable. I love the how organized and how easy it is to find what you’re looking for.
I usually come to pick up snacks and coffee. Don’t forget to check out their clearance section. You can find a lot of good deals from time to time. When I’m in a time crunch, I’ve stopped here to pick up goodies for community meetings. While they don’t have a bakery in the store and have very limited baked goods, their cookies are pretty good.
Note: Don’t forget your reusable shopping bag.

This store used to be my go-​to for groceries, but ever since the chain was sold by Tesco to private investors, things have been changing, and not for the better.
Strike 1: There haven’t been any weekly coupons, like the $ 5 off $ 25 coupons for Friends members, or the usual $ 10 off $ 50 for email subscribers. Previously, the rationale for these constant coupons was that F&E didn’t accept manufacturer’s coupons, so it had to issue its own. Yet while F&E has eliminated its in-​house coupons, it hasn’t started accepting manufacturer’s coupons.
Strike 2: Prices on many items have gone up, in some cases by 10%. That’s a double whammy when combined with the loss of coupons. What was once a $ 40 grocery bill is now $ 55, a 38% increase.
Strike 3: Certain items have been deemphasized or replaced by other items that are either smaller in size and/​or inferior in quality. Yet another stealth price increase.
While the employees at this particular location remain friendly and helpful, and while this location is near both my workplace and current residence, what really sealed the deal was a wide array of convenient products at decent prices, which is no longer the case. Judging by the endless excoriation you’re enduring on your Facebook page, I’d have to say many folks out there agree, and are also now *former* fans.
Three strikes and you’re out, F&E. You’re literally operating out of the «How to Lose Friends and Alienate People» playbook, and in the hyper-​competitive world of supermarket retailing, I’ll be going out of my way to pursue better, more cost– and value-​competitive choices at places like Trader Joe’s and Whole Foods.

I only recently discovered Fresh & Easy, and I’m so happy that I did! Fresh & Easy is awesome!
Its a simple concept really – a grocery store with ready meals. You’re still going to have to cook it, but it gives you ideas when you’re not sure what you feel like eating. For example, I knew I wanted chicken the other day, but what kind of chicken? Who knows? At Fresh & Easy, they’ve got your chicken sliced, diced, and marinated already. You want terriyaki? They’ve got it! Feeling spicy? They’ve got that covered as well! Obviously they also sell unprepared meat, but I love the options for ready to cook meat as well.
They also have a pretty hefty collection of craft beers, freshly baked breads, and discount produce. As the Silicon Valley shifts from single family homes to more commuter type families (work/​play/​live in a small radius), I can see these markets doing very well.
I’m definitely a fan!
#Yelp100Challenge

** R*U*D*E ** Employee
It’s great that there is finally another grocery store other than the super-​congested Safeway on Montague/​Agnew. This Fresh’N’Easy is small and their produce selection is even smaller but the options are indeed fresh although their prices aren’t always that great.
I was next door taking care of business so I decided to stop in and grab the following: 3 peaches, 3 white peaches, 2 nectarines and 4 bananas. I go into line and realize, there are no checkers. You have to check it out yourself. The only checker was a lady that was sweeping the floors a bit a ways from the check stands.
I begin to check out my nectarines with the UPC code on them and put them in my bag I brought in. I moved onto my peaches. I was scanning my second peach when the monitor told me I have an error. I called the lady over and she told me I have a bag on the conveyor belt and that is what is causing the error. I asked why is it only telling me I have an error now when I scanned 3 prior items and it was fine. She rather rudely told me it was the bag and that the bag should be ‘Over there’ as she pointed to the end of the conveyor belt and proceeded to LIFT UP my bag and TOSS it down the conveyor built. Wth? Did she???
Me: «Do you know I have peaches in that bag you just threw?»
Rude @ss Employee with English Accent (aka Miss Peachy): «Your bag needs to be at the end of the conveyor belt.»
So I checked my other peach, put it on the conveyor belt and it tells me I have an error. I called Miss Peachy over again. She rather rudely punches in her passcode, her override code, and then TOSSES my peach to go bouncing down the conveyor belt to meet its other siblings that had just been horridly tossed in the same manner. Seriously?
I move onto my white peaches. Oh snap. It doesn’t have a UPC code sticker on it. I call Miss Peachy over again. She rolls her eyes (REALLY?), comes over and tells me I picked one without a UPC code on it. I pick up another white peach and whatdya know, it doesn’t have a UPC code on it either.
Me: «Well, NONE of these peaches have stickers on them…»
Miss Peachy SNATCHES the peach outta my hand and that’s when I realized. it’s not that serious.
I went to the end of the conveyor belt, emptied out the bruised up nectarines and peaches, grabbed my bag and walked out.
Fresh’n’Easy don’t.