Treat Ice Cream Company

I grew up getting this ice cream in a little red painted ice cream store owned by Joyce Sutherland (a sweet little English lady) The store was located on Hwy 9 in Felton CA. It was the best (treat was sold there) Loved the bubble gum as a child and I am addicted to peppermint stick. My grandparents went there, they took my mother, she took me and I took my kids. That store was sold back in the 90s, the man changed everything and then went out of business. If it works why fix it? Treat ice cream was sold there until the sale of the store. After that I could get Treat ice creamnin Scotts Valley, until that store was sold and the new owners changed the ice cream and went out of business. Treat is Delicious!

I realized my addiction to mint flavored anything starting with this place. I always enjoyed mint chocolate chip, but never truly appreciated the flavor until I tried the Cookie Mint Krunch flavor here. I suppose their Tin Roof Sundae is also pretty good, but nothing else came close to the delight I felt upon tasting Cookie Mint Krunch. Also worth a shout out is their Marble Black Raspberry.
If I wasn’t so lazy I’d come down and buy some myself.

Since I found treat, I stop buying ice cream from safeway. I haven’t really tried all the flavors yet. I’m more into the Asian flavors. Somehow, every time I’m there, they are out of stock. However, I did try coconut and yam. I love its creamy. Besides those, I’ve also had tin roof (lots of nuts), Brownie (best Brownie ice cream), mint. I heard they will have a new Asian flavor soon… I can’t wait. Too bad I’m not near any of the stores that sell treat ice cream. Otherwise, my freezer would have no room for other stuff! :)

Forgive me, for I have sinned … in not giving this place 5 stars.
I guess I just don’t understand the hype. For years when I worked in DTSJ, my coworkers would buy half pints, pints, and other sizes of a multitude of flavors and share them with the office. I’ve had everything from plain ol’ vanilla to cookies and cream (my favorite), and strawberry and chocolate (even though I’m not a fan), and even some of the weirder flavors like toffee or raspberry lime.
I’ve never really felt like they were amazing, nor innovative. I think an ice cream place does not need to come up with funky flavors to be good, but it has to be somewhat special and Treat … is just ok. I think they’re good if you want to buy pints to go home, and you don’t want to go to the grocery store to buy «big brand» ice cream but that’s about it.

My stomach is sensitive to dairy products, but I’ll keep coming here for the ice cream. It’s that good. I’ve tried I’ve, tin roof sundae, mango and toasted almonds. I don’t have any complaints about these flavors. I’ll be trying more for sure.

I just ate a good chunk of that Praline n’ Caramel (I’m hooked on that stuff). So bad yet so freakin good. Will definitely be coming back here to «treat» myself and try different flavors, and of course more Pralinesssss :)
(Also in my opinion, I’m not cheating on Bi-​Rite or anything. These two can’t be compared even though its both ice cream. There’s no comparing Salted Caramel with Pralines n’ Caramel, they’re both good in their own ways.)

Umm, 5 stars? Really? Most of these Unilocalers must have not tried Milkbomb Ice Cream, Bi Rite Creamery, Humphrey Slocombe, or Mr. and Mrs. Miscellaneous ice cream. Try those and you will see the difference. Treat doesn’t even come close to comparing to those Ice Cream shops I’ve mentioned. Treat taste like over produced store bought ice cream from the grocery store, you know the ones for about 6 bucks a gallon in those white plastic containers. I bought 4 different flavors, took a spoonful of each flavor, that was it. I still have them in my freezer just sitting there :/​. Treat is just Mediocre ice cream with not a lot of flavor. Flavor is so bland I had to try to find the flavor in my mouth. The other ice cream shops I mentioned however have explosive flavor. Treat is just very boring ice cream to me. I eat a lot of ice cream. Trust me on this. Lol I know good motha effing ice cream.

I bookmarked Treat Ice Cream ages ago and never had a chance to come here, since they are closed during weekdays and close early during weekdays. Recently, we came here during lunch time and were walking around the neighborhood to find the entrance. It is a little tricky; the entrance is not on the main street, you have to walk around the building and you’ll see a little door with the «Treat Ice Cream» sign above. There is car parking nearby.
As soon as you enter, there is a print-​out of the flavors and they also list the seasonal flavors. You pick what you want and they’ll give you pre-​packaged tubs. That means, there is no sampling or small portions. Each tub is $ 6 and it is cash only.
We got a Butter Pecan and Black Rasberry Marble. The Butter Pecan was delicious, generously stuffed with pecans. I loved the black rasberry swirls — a little tangy and sweet.
You can use these as a base and go wild creating your own sundaes at home or adding toppings of your choice. I’d definitely come back to try more of their flavors.

Second time I’ve had Treat ice cream, first time I’ve been to the store. First container I had was banana nut, and it was impeccable for such a simple combination.
Today I went to the company and it was a bit confusing when looking for the entrance. It’s a little side door that is unmarked, with a screen, and you just open it and walk in.
When inside, there is a list of flavors on a menu to the right, and you can buy the ice cream in a reasonable size for $ 6, or in huge tubs for… who knows how much.
The employee who greeted me, perhaps the owner, was very helpful and personable. I bought the green tea ice cream today.
Their ice cream is very thick and creamy – old fashioned, just as advertised.
I would love to make this my new destination for ice cream purchases.

Absolutely freaking love Treat ice cream! For the longest time since I was young my uncle would always buy my family some of their ice cream tubs and we have always enjoyed every single flavor he’d get us. Finally after so many years I decided to come out myself with my cousins and go to their factory! The factory is a little hidden behind another building but when you walk in you literally walk into their treat ice cream factory and see them making the fresh goodies! We came out with a tub of their banana nut and a tub of their mint cookie, omg when we dived into them none of us were able to decide which one we liked better! Their ice cream is so delicious and nothing comes close. Definitely go and get some yourself!!!

Hands down the best Ice Cream in the world!
Been going to this place for years, a hole in the wall next to Wiener schnitzel. Lots of variety flavors to choose from my fav mango and cookies and cream.

It was really hard to find this place! There was no sign out in the front or anything… we only knew we were in the right place thanks to another fellow Unilocaler for the picture.
My man and I got green tea because they ran out of mocha chip and it was really creamy, but the green tea flavor was not strong enough for me. Probably the next time I go, I’ll try it.

I think Treat Ice Cream is the very best ice cream — delicious and all good ingredients. We love Toasted Almonds and Strawberry Cheesecake gourmet flavors.
Treat Ice Cream can be purchased at markets, ice cream parlors and restaurants (Sweet Retreat, Palo Alto Creamery, Tucker’s), so you don’t need to go the factory.
Here are some of the places that sell Treat Ice Cream.
Willow Glen Creamery
Zanotto’s Markets
sells it under the Treat label in 1.5 quart plastic tab.
Treat Ice Cream is sold under the Lunardi’s Markets label in 1.5 quart plastic tab.
Also many places are listed at

The people who work here are super-​duper nice. Their ice-​cream style is closer to Dreyer’s than Haagen Dazs.
Of all the favors I have tried, young coconut is my favorite. However, I don’t get cravings for it like I do for say the Ben and Jerry’s pistachio or the Straus caramel toffee crunch.
The Flavors breakdown (my favorite to least):
Macapuno (Young Coconut): i love the young coconut in this ice cream. however, i wish the ice-​cream has a better after-​taste/​mouth-​feel.
Ube: good for childhood cravings if u had Ube ice-​cream as a kid. my hubby find the flavor weird because he is not used to it. the denseness of the Ube works well to balance the extra air beaten into this ice-​cream, so i think the extra air makes sense for this flavor. this flavor has just the right amount of sweetness for me. the only thing that would make this better is if they leave tiny bits of Ube specks because i was used to that texture variety in my «Taro» ice-​cream as a kid.
Mango: i like the idea of having Philippines mango in my ice-​cream, but the ones in my tub of Treat was too sweet. i struggled to mix more plain ice-​cream into the mango «jam» to balance them out. the ice crystals in the mango «jam» makes the texture uneven. i crave a haagen dazs mango sorbet more than this.
Cherry Burgundy: total disappointment, probably the least favorite Cherry ice-​cream i have ever had. the taste is very tutti-​fruity. the ice-​cream base is pink and taste a bit like maraschino cherries. the cherries are a bit less easy to pick apart than what i am used to. On a side note, Gelato Classico used to have my favorite Cherry ice-​cream. but after Baskin Robbins bought them, they turned the good o’ vanilla ice-​cream pink and tutti-​fruity it.

Definitely came back again and again. Each time, the workers are friendly, kind, and are nothing short of amazing. Tried new flavors, here are my personal rankings:
S Tier: Green Tea, Mango, Chocolate Mint Krunch, Cookies and Cream
A Tier: Strawberries & Cream, Mint Chip Flakes, Chocolate Chip
B Tier: Raspberry Truffle
I tend to buy 2 fan favorites and 1 to test. Next on my list of things to try include: Mocha chip, pistachio, peach cobbler, ube, and coconut.
Once you get past parking, you are well on your way to happiness as long as you have $ 6 cash.

Treat Ice Cream is a hidden gem. Seriously, it’s hidden, with no signage. Driven by many many times and didn’t even notice until my co-​worker pointed it out.
Treat Ice Cream has many flavors to choose from. My favorite flavors are Ube, it’s creamy, and has the nice Ube flavor. Butter Pecan is delicious, creamy with whole pecans. If you love chocolate, get the Chocolate Fantasy, it’s chocolate ice cream with chocolate fudge, and chips of chocolate. Mango is vanilla ice cream with strips of mango. They also have seasonal flavors like pumpkin, lemon custard, etc. Treat doesn’t list any ingredients for their ice cream. I’m very curious the type of cream they use?
Treat Ice Cream is a small place, no store front. You buy by the tub, at $ 6. Parking is limited, street parking is sketchy but not an issue so far. You enter from the back and just tell the staff what you want. Cash only.
Warning, weight gain will happen. You’ll keep coming back to try other flavors.

Once you have Treat, you can never go back to the basic and ordinary ice creams of the supermarket. This truly is GOURMET ice cream. It’s now $ 6. But the tubs are definitely worth it. I’m a huge fan of Black Marble Raspberry, Green Tea and Mango. I highly recommend those ones!
And when you get there, it will not seem like your typical ice cream shop AT ALL. SUPER SHADY PARKING LOT. SUPER SHADY BUILDING. SUPER SHADY ENTRANCE. SUPER SHADY SHOP. This is like the slim shady of all ice cream shops but in a good way, LOL.

Went again to Treat Ice Cream to buy the superior ice cream.
Mario was the person who helped me.
He was fabulous.
Very nice and helpful.

Funny story about how I stumbled across these guys. I was reading about a new ice cream parlor in Las Vegas when I read that they get their ice cream from Treat. I couldn’t visit the new shop because I wasn’t in Vegas. I was in the San Jose area with family.
After clearing out sufficient freezer space to hold one container of ice cream, I made my way to Treat. Well, I tried to get there anyway — by following the map which directs you across the street to Wienerschnitzel. After I looked around fruitlessly, I gave up and asked a Wienerschnitzel employee for directions. They pointed me toward the parking lot and told me to keep walking toward the back.
So I did. I walked, and walked, and I finally saw their sign above a couple of doors. The door on the right was ajar and looked a bit like an ice cream factory, so I tried the screen door on the left. Looked like a hallway with some workspace. But one of the employees greeted me and invited me in, so I walked inside.
On the wall on the right side of that hall, they have their regular menu with highlighter marks covering the flavors that were not available. Sadly, mango and ube were out. I considered the seasonal flavor, peach cobbler, but decided to get the green tea instead. Just one 1.5 quart container for $ 5.50. The guy asked if that was all. He sounded like he expected me to order more, so I suppose people usually get multiples. That night, I learned why.
The green tea has a light but present flavor that resembles good green tea ice cream that I’ve enjoyed as dessert. However, this ice cream is much better because it’s so creamy and rich. I am really glad that they don’t package it in smaller containers or else I might have been tempted to stuff myself with an entire pint at once. As it is, I found myself using a small bowl and spoon and therefore sparing my stomach. Until the next dessert.
I will definitely be back some time. Can’t wait to try their other flavors. If I’m really desperate, I may just check out the Las Vegas parlor that sources their ice cream from this (literally) hidden gem.

THE SAME FLAVORS AS ICE CREAM PARLORS AND MORE. This place is always my go to when I want ice cream for multiple people. It’s only $ 5.50 for a tub and all the flavors are delicious. I love the Macapuno, cookie mint crunch, tin roof sunday, black marble raspberry, strawberry cheesecake, chocolate fantasy, toasted almond, and brownie a la mode.
They made the sizes smaller :(it used to be 1.75 quarts but now it’s 1.5. I mean it’s still better than paying for a scoop but that feeling when you get less is still there ahah. The people are really nice, helpful, and fast.
I usually park in the Wienerschnitzel parking lot and walk across. It was hard to find it the first time but hopefully the pictures will be helpful.