Avatar Imports

this shop is wonderful! half of my clothing is from this shop. wonderful styles and colors, and the work staff is friendly and helpful.

Dusty, hot, dirty. The same clothes every time I go in. The styles and fabrics are redundant. The business prides themselves on being fair trade but does not bother pay their employees fair wages.

The atmosphere in the shop is reflective of why I adore Santa Cruz so much. I bought a skirt and dress there recently. The young lady was helpful and when I was close to putting one of the items back she rounded down a couple dollars to make my total even. Not a huge amount but enough to show good customer service. Good quality goods, comfortable, fashionable, unique and functional. I will definitely go again.

I like that this store has fair trade/​organic/​hemp clothing that is also cute and flattering. It can be hard to find stuff like that (especially at a resonable price!)
I own two dresses and a few bags that I’ve bought here, and I use all of these things frequently.
I also like the girl that works there. She’s always been very friendly every time I’ve gone in.
If you have a problem with the smell of incense this place might not be for you. FYI.

Love browsing through this store, and I’ve found killer deals in the sale trunk. An awesome –everyday– kind of black top with an empire waist that can easily be glammed out for a night out, and a great little skirt that’s perfect as is or paired with leggings for colder nights.
My bf insisted on a unique style dress from there that I feel comfy-​but plain in, he loves it and raves about how I look so I don’t complain.
I *have* to get a wrap skirt from there every season — I love my summer skirt, perfect for the beach, a warm night etc, and I feel really goddamn classy wearing it too. Ditto for the winter one I bought (first mainly-​pink article of clothing I willingly purchased) but it’s heavier for those colder nights/​days. The cut of the skirts is great for a big-​booty gal, and walking around in it makes me feel like a queen. The multi-​colored stripes pair well with pretty much anything, and the handmade quality is damn hard to find.
Bought an interesting wrap-​styled jacket from there that I don’t wear enough because of a bum-​button. My bad for not checking that before I bought it, and I’m too forgetful to replace it myself. Other than the button, though, it’s a killer jacket (thick too so it keeps me nice n warm on night-​beach outings) and I haven’t seen anyone wearing a similar style, something I dig.
Only thing that doesn’t get them a fifth star? Hours. They close at like 5 or 6pm most days, and I rarely have the chance to make it down before they close up. Probably a good thing, because I’d spend my paycheck there if I could.
The service is also super friendly, really nice and willing to sit and chat (not just cuz they want your money, they just like to talk!). There’s occasionally a little dog there too, which is awesome! Just chills behind the counter in a little bed and doesn’t make noise, but it’s just nice (for me) to have a little bit of ‘home’ in a downtown store.
Most everything is $ 35, lots of accessories for cheaper, and the jewelry rocks!

I bought a dress from the Avatar booth at the Coachella Music & Arts Festival. The designs are great and the prices are reasonable. Plus the clothes are fair trade, which I love. The people are great too!

This place has fair trade goods from Tibet. Amazing stuff — great designs — good people all around.
Shop there — it’s like giving a donation for a better world.