Facts ‘N Figures Marketing Research

Sitting in the back room behind the glass listening to consumers is not the favorite part of my job but certain research facilities make it easy!
We use Facts n Figures when we are doing food groups and have to put new food items in front of consumers. The facility runs well and the staff is eager to please. Their participant list is robust and they do a good job in screening who we want to talk to.
The room «behind the glass» is comfortable with big leather chairs, lit tables and comfortable temperatures (a big plus since i am usually freezing or boiling in the back room!) And since they are located in a mall– there are many food choices brought in throughout the day to keep the client happy and full.
Convenient location too for both participants and clients.
Research will never be the favorite part of my job– but at least Facts n Figures makes it as painless as possible!

Times are tough and most of us are either unemployed or need supplemental income. My solution? I partake in focus groups, marketing research, etc. They are usually fun and result in free goodies (I’ve gotten name-​brand cosmetics, new varieties of Vitamin Water, etc) and you get paid! Plus, it generally only takes about 1 – 2 hrs of your time.
Facts N Figures is one of the companies that you can sign up for (free) and receive regular emails about focus groups you can participate in. You are never guaranteed a spot when you return the email and fill out the required survey but it is always nice when you know you have qualified (I tend to believe it’s first come-​first serve, as well). After several attempts, I qualified for a taste test focus group for a new line of Sweet Italian flavored Turkey Sausage. $ 25/​hr and free meat! SCORE!
As mentioned, I’ve participated in several focus groups and also have my degree in Advertising/​PR/​Marketing so I’ve actually conducted them in the past and Facts N Figures is somewhat unorganized. It seems that they scheduled too many people for each time slot focus group and were going to start turning away people (which is unacceptable when the over-​scheduling was their fault). The focus group itself seemed rushed and trying too sterile. The employees looked like Bill Nye in costume white lab coats over their street clothes. Other focus groups I’ve been to are fun and allow you to be yourself in order to give a good opinion. Not to mention, they REALLY need to screen their participants better because these people were grade-​A idiots asking the dumbest questions and doing exactly what they are told NOT TO DO. Example: «Don’t text because this study is confidential» Woman texts, gets in trouble, texts again, gets in trouble again and says she wasn’t texting. Ummm, wtf?
Anyway, it’s good extra money to make if you can snag a session but it’s not the best marketing company. They need some organizational work.