The Toy Shop

omg, one stop shop! we love this store and the staff and go here for every birthday gift we have to buy. they carry a lot of safe and toxic free toys, top trends, and will wrap all the presents you need for free.
Recently for my daughters party which was right by the toy store I filled out their Registry, and my daughter got so many gifts that she wanted plus they stayed open a little late to help the people coming to our party!
Yay for small town goodness :)

I’ve been coming here for years, and it’s always such a pleasure to come in and see what’s new or what the latest thing is for kids.
Just came in this weekend to find a birthday gift for my 5-​year old niece and was introduced to a line of toys called Shopkins. I looked at it and thought… really? Kids are into this? I didn’t think it looked like anything much, just a lot of miniature things, like food, clothes, etc., but the clerk told me it’s all the rage. I ended up getting two boxes of Shopkins and a mood ring. They wrapped everything (which is the best service, ever, when you’re shopping last minute and on your way to a party), and I was on my way.
As soon as my niece opened up her presents, her face lit up, and she and her sister were ooohing and ahhhhing about what was in the boxes. That is the best feeling to have– a kid loving what you got them, because their expressions and sentiments are always so honest. Her mom asked me how I knew to get the Shopkins, and I told her that I always buy my gifts here, and know what to pick, because this shop is always in the know.
Highly recommend. You won’t be disappointed.

This place is adorable and I love supporting them. In fact, I think I may go there today in search of more Legos. :)

I love The Toy Shop just as much, if not more than my 5 year old daughter! It is so fun to go in and look at all the toys. The staff is very friendly and if you are looking for a gift they have the best suggestions to meet your price range for the age/​gender you are buying for. I love that they wrap all your gifts for free and they have bins of cheap little toys next to the registers that you can tape to the top of your packages. This is the best place in Sonoma to buy a children’s gift!

I don’t know it would be possible to have a bad attitude working in a toy store, but I’ve definitely been to a few in my day where bored hipsters pointed vaguely in the direction of what I asked them about or worse, big box stores where teenage employees gave a blank stare as I tried to describe a particular toy.
NOT SO at The Toy Shop! Can’t find what you’re looking for (and no one would blame you — it’s packed to the gills) just ask one of the very friendly employees. They’ll probably have other great suggestions for you as well. There was even a shop cat that fell asleep on the counter amidst all the Christmas mayhem.
I’ve been here twice in the last month and plan to return instead of ordering online. I haven’t been brave enough to actually bring my kids along. Getting them to leave in less than an hour would be a tough proposition!

Where else can you get a gift, have it wrapped and know it’s exactly what the child wanted because they let the kids make a «wish list» for birthdays and holidays! I will be buying all my daughter’s holiday presents at The Toy Shop this year (like every year) and love that’s it is local with great toys!

Our local treasure that has been around since I was a kid I can’t say enough about this store. Large selection of toys for all ages and genders and the prices are comparable to Target! Believe me I checked. But they have something Target doesn’t. A super helpful friendly staff, birthday registry, and best of all FREE gift wrapping!!! It cannot be beat.

On our search for family friendly activities in wine country, I came across this toy store on Unilocal.They had a pretty nice selection considering the size of the shop. My son was mesmerized by the train tables and cars. They also had several Chicka Chicka Boom Boom toys, which I’ve only ever seen online. The people working there were friendly but not pushy, and we didn’t feel pressured to buy anything. I was quite surprised when we told my son it was time to go and he put down the trains and followed us out the door. This is a fun stop for kids and adults alike.

Excellent variety of healthy toys. Friendly Staff, good prices.

A great toy shop in downtown Sonoma! We stopped by as we had some time to kill in the area and thought I could get some Christmas shopping done (I know, I’m a little late). I loved their little girls section — it had me reminiscing on toys I had as a kid. And they had some great items that would be perfect for the kids in my family. The main toy section had some great looking stuff — a lot of it not your normal chain toy store fare. And the sales ladies were very helpful. Every nook and cranny in the store had something fun to check out. We ended up picking out some dress up dolls that the staff was friendly enough to gift wrap.

I used to get Legos and Playmobile here when I was a kid! Yay!

It took over an hour just to take in all of the amazing store… and my kid wasn’t even with me! The store where all of the locals go. Fantastic assortment of every major specialty toy brand you can think of. With amazing selections of those brands — yet still a charming, small local toy store. Sweeeet employees as well.
Learning/​discovery area, game section, book zone, baby zone, arts and crafts area (cooool stuff), goody bin area, kid furniture, dolls, riding toys. Heh, the full John Deere line — hey it’s not called wine COUNTRY for nothing.