Assi Plaza

Unilocal keeps asking me why I keep coming back to Assi. Really it’s not because of Assi at all, but instead their food court.
From café Mozart to Manhong, and all tasty Korean eats in between, this is my go to place for super quick, inexpensive tasty food because it’s close to school.
Assi is the anchor store to a large variety of Korean owned shops should the food court not be enough for your tastes, and parking is not an issue in this lot
Oh sure, you can do some grocery shopping and get fruits and veggies on the cheap at Assi, but just remember if you do get your grocery on, that you stop by their food court

I live in Buford and I gladly drive pass SuperH Mart on Lawrenceville Suwannee because ASSI has great prices and always things on sale. They are a lot cleaner than the Pleasant Hill location and sit in a nicer plaza. It’s easily accessible from 85/​316/​Satellite/​Duluth/​Buford so extra star there. It’s always on my way home from work so I drop by, in and out in 20 minutes. I save Kroger/​Walmart for my «American» food items.

Great shopping choice. Cleaner than the Super H Marts. This location is far superior to the Assi on Pleasant Hill. I trust buying sashimi grade fish here, unlike some of the other places. The food court is also very good here.

nothing special.
It’s cheaper than H-​mart but if you need some high-​end stuff hand-​made Japanese Noodles, they don’t have it.
Combine Assi with H-​mart and you will be fine. Or combine megamart with H-​mart.

This review is just for their 50%off kimbap if you go past like 6:00 pm. They have these cheap banchan right near the cashier.
Normally assi kimbap is $ 4.99 but they reduce it at night to get rid of it so it was priced for $ 2.50. So good, so cheap. That’s definitely filling for dinner.
They also had some banchan on sale, like japchae for $ 2.00. Can’t go wrong with that!
Dduk was on sale too but I didn’t get any.
I actually really like Assi kimbap.

Generally I’ve pretty good experience at store except this location. Tonight it broke all the record of worst customer service. I happens to go the Suwanee branch in weed day evening I was at the fish department to get fish. There were few/​no people waiting. I was told to wait for 40 minutes to get fish ready. It didn’t made sense. So I went to the customer service and asked for name cleaning fish. Customer service refused to give his and as well as the manger responsible for fish department. Customer service was very rude and unfriendly. This has happened before as well. Worst customer service!

The market itself is not as nice as it used to be. It’s not as nice as Buford hwy farmers market or Hmart but this particular location is nicer than their other location off pleasant hill road. Also, this place has an awesome food court that serves delicious food. When we go here, we make it a point to eat at the food court. Cheap and delicious food!

Great place to pick up fresh fish, veggies, fruit — everything you want and more for Asian unique palates.
Strawberries were $ 1.99 for 2 lbs! Bok Choy– cheap, Maine lobster $ 6.99 a lb and tons to choose from live in the tank. The fish is amazing! So many to choose from, some swimming in tanks and a lot out on ice. Got me some cod and sushi grade tuna which I fixed in the pic below– steamed fish with fresh ginger. . Squid salad, made tuna poki also with some tuna avocado sesame oil and shiracha — all purchased at Assi! Shop here often. A must go to!

Great place for fresh vegetables/​fruits and produce. You have options you would not find at any American supermarket. Korean supermarkets are more international when it comes to options and prices are often less expensive compared to their American counterparts.
They sell literally everything from fruits/​vegetables, seafood/​produce. cookware, cosmetics, household appliances, and even furniture. Don’t let the international feel of the place scare you away, they do speak English here (we are in the USA after all). You don’t need to be a member of any club to get special discounts here (*cough Kroger +), everything is on sale already and everyone has access to them. If you’re a health nut you can buy organic and health options here as well, for less than your average prices, «Whole Foods eat your heart out!»
Great place and great prices, sounds cliché, but that’s pretty much what this place is. Just keeping it simple with this review, not much else to say here folks.
NOTE: Review is for the super market, not the food court (coming later)

Stopped by for dinner because I was craving jjajjangmyun, tteokbokki, and soondae. Jjajhangmyun is Korean black noodles usually with diced vegetables and meat, tteokbokki is hot and spicy rice cakes and contains fish cakes as well, and soondae is Korean blood sausage. The jjajjangmyun was pretty cheap, $ 5~ for a large portion. The ddukbokki and sundae came out to be about $ 14 together, a little overpriced. I expected a little more from the ddukbokki but it was very basic with only rice and fish cakes. Regardless, everything tasted great.

I like this Assi only because it is the closest Asian supermarket to me. It is not my favorite store. The produce section is in need of a good clean. There are also not a lot of meat selection. If you need to do a quick market run for basic Asian grocery, consider this Assi. Otherwise, I would recommend driving to Buford Hwy to Buford Farmers Market.

Smaller than the Assi on Pleasant Hill but still delivers. You might not be able to find all the items you want but The basic items are there. The food court it’s smaller than the other Korean grocery stores so not much variety in my opinion. The vegetable and fruit area it’s pretty good and most of times they seem very fresh and well kept. There is a little cosmetic store area near the exit if you need to grab something for your personal skin care as well.
This Assi it’s located in an all Korean stores plaza like the super Hmart in pleasant hill. So if you want to hit up a bakery, restaurants, pool, pharmacy, bank etc. they are all at your finger tips in this little plaza.
Overall a good place to come and do your grocery and get your basic items.

Very good inexpensive place to shop, especially a seafood department. Please keep it up folks!

Ah. This place. I think of this place as the cheaper version of Hmart. The shopping experience here is a tad more chaotic than Hmart, but prices are definitely cheaper. And you don’t need a shopper’s card to get these prices, they are automatic. I really like the price tags showing the original price and sale price to show you the deal you’re getting.
The employees here are pretty friendly, something different than Hmart’s experience for non-​Koreans. The store is fairly neat and orderly, however, the dim lighting gives it a different shopping vibe than Hmart. Parking is plentiful since Assi is located in a large complex.

Their produce can be VERY cheap, but it is often kind of dated compared to Mega Mart. I once bought Tortillas, like white corn soft Mexican style, and the were like Moldy a few days later. I was annoyed and took them back, but of course time is money, so that was a futile action at best.
I like this one since it seems a little cleaner then Pleasant Hill where I feel like I am going to catch TB walking around. It is also close to one of the Starbucks I frequent. The meat department is ho-​hum at best.
The Plaza does have some interesting nooks and crannies but, this review is for this particular anchor, and it is just OK.

This is a smaller version of the one on pleasant hill. The seafood is not nearly as fresh as the other location. The pleasant hill location is a solid 10 minutes further so that’s 20 minutes driving alone but worth it to get fresher seafood. I still rather come to assi than H Mart on Suwannee.

The food court here is fantastic.
I have frequented almost all vendors, besides Chinese and Peruvian, and each is wonderful. This would get five stars but some of the produce in the grocery isn’t always top notch. Besides that, everything has always been fresh. There are quite a few other markets in the area like Mega mart and H-​mart but this is my favorite to grab lunch.

While I love the food court at the Assi on Pleasant Hill, this is by far my favorite Assi for actual grocery store shopping. Mostly because the location is newer and the surrounding shopping center is full of new businesses and young families. Don’t get me wrong, their food court is still bumpin’— the only food court I have been able to find Soondae Bokkeum. The first time I came here, I totally could not find the food court. I had to then go outside the front of the building and enter on the left side entrance for find it.
For those that don’t know what Assi is; it is another large Korean grocery store the size of a large American supermarket. Thank goodness these places exist, otherwise complex and rare international ingredients would still be scarce like they used to be. Supporting international food markets is very important for the diversity of regional areas, even more important for Southern states in America; to keep the population diverse, happy, and thriving. The prices are lower than Hmart, but I find that the selection is not as vast in the dry goods and the fresh produce areas.
There are so many great businesses in this plaza, which makes Assi a nice place to stop and pick up items out of sheer convenience.

Although I shop at Assi Plaza on Pleasanthill often enough, I avoid this one like the plague. There is a weird odor inside (like soft/​rotten fruit and veggies. This definitely isn’t the cleanest grocery store I’ve ever been in, and being clean helps sell your produce so I just don’t understand a dirty grocery store at all.
The vegetables here look like they should be thrown out and are past their prime. I didn’t linger too long cause I just felt dirty.

This is the original Assi Plaza in Georgia. The Assi on Pleasant Hill is the newer (and bigger) one. Assi Duluth is probably still my favorite Asian mega market in metro Atlanta due to its combination of size, selection food court, and pricing. There are many good supermarkets in Gwinnett County and this one, Assi Suwanee, is just another.
I decided to venture up to Assi Suwanee for the heck of it. I always wanted to see what it looked like. The grocery store is located in a Korean shopping center with other shops and restaurants, including a Hansel and Gretel Bakery. Assi Suwanee is about half the size, maybe even a quarter of the size, of Assi Duluth. Apart from the produce, meat, and seafood sections, Assi Suwanee has about 16 aisles worth of foods. The frozen food and non-​food (e.g. appliances and products) selection is somewhat limited and not nearly as expanse as Assi Duluth.
I saw some Korean sour plums and water apples at this store, which I don’t recall seeing anywhere else. Of course, produce is seasonal and can vary from week to week and day to day. The prices here are the same as Assi Duluth. There’s a food court, but it’s small and feels disconnected from the rest of the store. The food court is located around the corner, past the checkout counters. I saw maybe four restaurants and they all appeared to serve Korean cuisine.
Assi Suwanee is clean, well-​lit, and has great service from the butcher to the bag boys. After checkout, you may notice several clear boxes on the wall where people have dropped in their receipts. Each box represents a local Korean church to which Assi donates 2% of the total receipt costs.