I went in for my first treatment today, and it was truly great. They are concerned with your knowledge of the process, and go over the entire treatment before a laser ever touches your skin — even the scientific, molecular level of hair growth! The actual treatment itself was a breeze. As someone who previously depended on waxing for my hair removal needs, I found it to be a very tolerable pain(and I am a huge baby about pain). Barely painful at all, compared to a waxing. They use a cooling method and cold compresses to decrease your discomfort, which I appreciated. I would recommend Allure to anyone who is looking for a fast, tolerable way to remove hair for good!