Fowler Auto Center

They were so friendly and patient. They helped us find the most awesome vehicle that fits our needs perfectly. Thank you Ken Fowler!

I bought my car here 4 years ago
Robert was very friendly he help us with everything. Was a great buy .
I will definitely recommend !!

This post is about Joanna Reed (sales person) and Daniel Sanchez (sales manager) at Ken Fowler Subaru in Ukiah and the best new car buying experience possible, yes that dreaded exercise of buying a new car.
I researched and knew exactly what I wanted and what a reasonable price should be. I went to the closest dealer hoping to keep my business local, did my test drive and listened to the sales pitch. The price on the new car was too high and they offered way to little for the trade in.
I then called every dealer within 150 miles and asked for their best price on a factory order configured just they way I wanted it. Many were cooperative, The closest dealer was not. The best was Joanna at Ken Fowlers Subaru in Ukiah. They gave me the best price by hundreds of dollars from the other lowest price (thousands from the local price) and offered me $ 2,500 more for my trade in (which I sold privately for $ 1,500 more).
I bought the car over the phone in a few minutes. The first time I set foot at the dealership was to pick up the car. No pressure, no games, just straight answers from good people and an extremely good price per Consumer Reports and Kelly Bluebook.
So, if you are looking for a excellent deal and a positive experience, do your due diligence and then give them a call.
Subaru of America, Inc. Take note, you have a winner here.

My wife and I had been in the market for buying a new car for the past few weeks. On a whim we decided to go the fowler subaru dealership in Ukiah just to talk to them. They convinced us to stay and buy our car at their shop. They happen to have the right car in the right color for us so I figured why not. We ended up buying two different vehicles from them. Our buying experience was nothing short of excellent. Jared assisted us the most and we both had a wonderful experience while dealing with him. When we got to the financial stag of our purchases, we dealt solely with Reggie. Typically this is the part that I hate most about buying a car. This was a major exception to my past experiences. Reggie was very patient, thorough, and worked his best to get us the best rates and to ensure that we were not stuck there for hours on end. Buying our cars from this dealership has given me a new attitude about buying new cars. Everybody there seems to be very friendly and I would definitely recommend going there for a positive experience.

My husband & I were in need of a car. To take him on his appointments in Santa Rosa. We’re also seeking to rent a home here or in Sonoma Co (where I’m originally from). We live near some shopping & restaurants, but, there is so much we want to do & explore which requires good, reliable transportation. When setting up some additional accounts at Westamerica, I asked Al (one of the reps there), if there was a dealership he recommended. He felt that Ken Fowler provided a good experience & in our estimation, he was correct. Before that we were looking on Craigslist & had posted a request on the community board for the county.
On Sept 3, 2015 I went to their site. We found a car we liked & made an inquiry. My first contact was with Keith Aisner. We communicated by email & text. He answered my questions & offered us different choices. The original car we liked (2009 Aura) had already been sold. We were seeking a mid size sedan, as I’m the one currently driving. Since my husband isn’t able to, due to health issues. We were able to come in last Thurs, the 10^th. We were set on the 2006 Camry, but, were open to checking out others. Keith told me that Katie Mora would be the one assisting me.
When we came in, we did meet with Keith briefly. He told us that he had conveyed our needs to Katie & she had selected the 2006 Town Car. I had initially passed on it, because, it’s a larger car than I was interested in. Even so (because I had left some wiggle room for other possibilities), we took it for a test drive. Glad we did. It’s very comfortable, is a smooth ride & handles well. It also had just one previous owner who, obviously, kept up the maintenance. It wasn’t just new to us. It seemed new overall. After we got back to the dealership, we took care of the paperwork. We were paying in full. It’s still a bit of a process. Which is why I’m thankful she helped make it pleasant. We next saw, Melissa Walters, who handles the financial end of things. A lot to sign, but, she conveyed the necessary information & made that part less tedious.
All three of them were friendly, helpful, attentive, efficient, professional, knowledgeable. When we’re ready to get a brand new car, we will be going back to Ken Fowler. We will recommend them to any friends & family who are in the market for a car. Even if they don’t live in the county. I hope that anyone who goes to this dealership has as enjoyable an experience as we did.

We leased our Mazda SUV from Reggie. The entire experience was a true pleasure which is not what you would expect from a car dealership (based on our experiences). We were visiting from San Francisco and our car had some troubles on the way home. We stopped by this dealership because we saw it off the freeway and had been thinking about a lease anyways. Reggie greeted us warmly and listened to what we were looking for and got right down to what he had in inventory, didn’t once try to push a different car on us or waste any time with fluff talk. We really appreciate this because we had 2 small kids with us and we just wanted to make things happen quick. Once we made our decision we answered a few brief questions for the application process and then within an hour and a half max we had keys in our hand and Reggie was taking a family photo for us in front of our new car! The down to earth personality of Reggie made the experience of discovering a new car very comfortable and easy for us. We also appreciated the ease of the paperwork section. Melissa was great! She never tried to push any extras on us, just stated the facts and let us make our decisions. Overall we feel great about this place and would do business here over other dealerships in the future.

Can’t Say Enough about how well I was treated by Robert Reed in my last car purchase at Ken Fowler Motors. They gave me a fair trade in value and sold me their used car at a fair price. Even though I live 50 miles away from them I will make the drive to try them first on my next purchase.

The worst car buy experience I’ve ever had. Fowler rip me off and wouldn’t make good with the deal. I didn’t like the truck so they offered me half of what the truck was worth. Don’t go there or you will get screwed. Fowler sucks

Everyone here was great. Peter, the Sales Associate was amazing. I recommend working with him. He’s patient, gentle and most importantly NOT pushy. Hugo, his boss, was also kind and patient. Jessica in Finance was great.
All in all– a very positve experience with Ken Fowler. Would recommend to anyone :)

Everyone knows that buying a car can be a long and exhausting experience. In my opinion, anytime you go, it’s almost always a four hour ordeal. But not at Ken Fowler Motors!
For us, we spent quite awhile doing our research. When we found what we hoped was the ideal car, we made a quick call to Ken Fowler Motors to see if it was still there. Luck was on our side so we drove up to this really laid-​back dealership in the heart of Mendocino County, CA.
While I would prefer to be a bit more local, an extra 40 miles is not a big deal when they provide fantastic service. Johnny Leon was there to greet my husband because he got there first. I drove up separately because I can ride in the sports car due to my bad back. Upon my arrival, Johnny quickly took me out to see the car and let me sit in it. I couldn’t believe it! The car was super clean and amazingly perfect. I could tell my husband wanted it so I was pleased.
Johnny made our whole experience pleasant. He was friendly, answered all of our questions and was really easy to speak with; almost like talking to someone in the family. No high pressure sales here folks. This is the real deal and they truly want to make your car purchasing anything but an «ordeal».
I highly recommend purchasing a car from Ken Fowler Motors and talk with Johnny Leon! You won’t be disappointed!

After my Subaru Outback of 15 years died a few days ago, I needed a new car quickly. I didn’t know exactly what I wanted, but I had a pretty good idea I wanted to stay with Ken Fowler due to my respect for the service department. The folks at Ken Fowler graciously provided me with a series of brand new Outbacks to drive while I made my decision. Robert Reed was extremely helpful in coming up with ideas and then executing them so that, within a week, I got a car customized with everything I wanted, including sound sensors on both bumpers, an untinted rear window, and upgraded sound system and camera. Reggie Warren patiently rode along with me on a test drive while I practiced parallel parking. On another visit, he took the time to carefully answer my questions about the car’s features. The sales department seemed to work as a team, and I especially appreciated that I never felt any sales pressure or gratuitous flattery from any of them. Instead of the ordeal I expected, buying a car turned out to be a pleasant experience.

We recently purchased a new Subaru Forrester @ the dealership. Although we looked @ other dealerships, we purchased our car here because in 2010 we bought our first Subaru here, and have had nothing but the correct assistance along the way. Everyone from Johnny Leon & Reggie in sales; Hugo in Management; Jessica in finance and Mike in service has been quite helpful. We recommend this auto center because they are straight shooters and keep the pressure out of the transaction.

Another oil change, another longer than necessary wait.
I was five minutes early to my appointment. Check in was quick enough but odd in that I was asked to fill out a name and address card even though I’m already in their system. Why not just ask if contact info has changed?
Then the waiting began, and dragged on, stuck in their waiting room, sitting in one of their broke down and thus uncomfortable chairs.
Noise battle between the TV in the waiting room showing «Wendy» and the Christmas Muzak on the overhead speakers.
Only plus: coffee and tea are free, unfairly the hot chocolate is 75¢.
More waiting. And more. And more.
Finally done after ninety-​plus minutes. No other problems of note with my car so … why does the oil change ALWAYS take so long here?

They took great care of me and my Subaru. Even took me out to the garage to teach me more about my car. They also gave me a great tip for keeping the mice out! And their waiting room is pretty nice! I’m looking forward to working with them in the future!

We recently purchased a Subaru from this dealership. Their past reputation was not great… but we decided to try them one more time. We are so glad we gave them another chance. We found a high level of professionalism and support with each person we spoke with and are extremely pleased with the service we received. Our salesmen Robert and Ryan were extremely helpful in pointing out the different features between the cars we were considering, we were encouraged to take as many test drives as we wanted, every question was either answered directly or researched, their availability, even on days off, was so helpful. All staff, including the finance department were extremely helpful and patient with our decision making. I would not hesitate to purchase another car from this dealership. I hope their service department is as outstanding as their sales department!

Had my Toyota Tundra for sale on Craigslist. Got a call from John Gould (Sales Mgr). He was interested and asked me some questions. Very professional and to the point. Made a solid offer… only catch was I needed to drive the car to Ukiah (was currently in Jenner about 1 ½ hrs away). Offer was made with that in mind and on the contingency they needed to check out the car — if they didn’t want it he’d fill my tank for my efforts.
As expected all was good with the truck on their inspection. Had a check in minutes and they provided me a ride back to Jenner.
All was handled with utmost professionalism and courtesy. A class act all around…

Let me start by saying I’m now the proud owner of the perfect car… I had been working with Robert Reed and John Gould for months, awaiting the new 2013 Mazda CX-​5. There were a few hick-​ups in the beginning; a shortage nationwide due to the tsunami in Japan last year. Those 2 men went above and beyond though to get me my dream car. They even went as far as driving it to me, 3 hours away, when it actually arrived. They provided me with a loaner car for a few weeks which made it much easier on me. While i had to fight for what i wanted, they came through in the end and provided me with great service. I’d recommend Robert Reed and Ken Fowlers Auto to anyone. Thanks guys :-)