Pembroke Mall

Pembroke Mall is changing, big time! For years, even decades, it was a dying Mall. I could count the number of times I had shopped there, as close as it was, on just a few fingers.
All the interesting stores had long ago departed, during the age of department store mergers and acquisitions. Closures of the unprofitable stores immediately followed, always including Pembroke Mall.
Life changed with the development of Town Center. Pembroke Mall had, without moving, been catapulted into a major new shopping corridor. The long ignored and overlooked Mall has suddenly become a part of Town Center, rather than an entity of its own.
A much needed face lift opened the way for new and more interesting shopping. Old Navy, Target, Coastal Edge, Off Broadway Shoes and Bahama Breeze joined the many businesses and existing anchor stores: Sears, Kohl’s and Stein Mart.
Urban style out parcels were developed; and the stores, which face Virginia Beach Boulevard. were crafted to complement the Town Center architecture. Welcome Jason’s Deli, Walgreens, Smoky Bones & Macaroni Grill.
But the best is yet to come! Very soon…
A downsizing of Sears has allowed for the upcoming entrance of exciting new stores. Signs are already affixed on REI and Nordstrom’s Rack. Nordstrom’s appears to be the closest to opening, posting a date of March 10^th. REI, which offers outdoor sporting goods, should be following shortly afterwards. Both have banners which promote the fact that they are hiring for retail positions.
The very best new offering is scheduled for a Spring debut. Fresh Market will bring much needed upscale grocery shopping to Virginia Beach’s population center.
Pembroke Mall is growing, evolving and upscaling. It has become an integral appendage and complement to Town Center. May it’s evolution continue! We who live in close proximity will return to patronize the new Pembroke Mall.

This mall is just decent, most of the stores I find myself interested in are just outside of it (Old Navy, Coastal Edge, Target). Another Unilocaler informed me that they will be adding to it, so when I visited today I noticed a Nordstrom Rack which will definitely add to how I feel about it here. It just feels so… bare in there.
I look forward to see how things might change, after the transformation. Until then, I’ll go to macarthur or Lynnhaven.

Pembroke Mall is small with only a handful of stores. Years ago, I didn’t find it worth shopping here, especially since most of the stores located in this mall were also located inside Lynnhaven mall (except Sears). But, they’ve attempted to step up their game. Their Target and Coastal Edge is fairly new, along with a couple of other stores, which help… While they’ve done a great job, renovating… honestly, there is still nothing being offered at Pembroke that I can’t get someplace closer to my house.

A b-​mall with target being the best store in here. It is a good target, came here a bunch of times. Mall is not busy… i’m not sure how long some of the tenants can survive.

I don’t think I’ll ever return to this mall. When you see where it’s located, you might automatically think, «Well, it’s surrounded by all of these stores, it must be huge inside». Think again. This mall is sad. I think this may have been one of the worst malls I have been too. I think Military Circle is more interesting than this mall. Honestly, I can see this mall becoming a ghost mall. If you’re thinking about going on a shopping spree in this mall, the only place good for that is Kohl’s which is one of the anchor stores. Other than that, this mall is pretty depressing.
If you’re in the Virginia Beach area, just go to Lynnhaven Mall.

Not the best mall around, but definitely not the worst. I enjoy coming here every so often to have a look around.

Well, it is not your fanciest mall. But, for goodness sake they have Target and Kohls attached to it!!! Some of the top chain restaurants are all right near this mall. I love the garden store in this mall. It used to be located in Ghent but they now just have this store in the mall. I also love going to look at the puppies for sale in the puppy store. My kids like to get a pretzel from the pretzel store. Overall, it is a solid 3 star. I heard they are bringing new stores in. That will help out a lot!

It had been a while since I had gone to this mall so I decided to check it out again. The outside looks great now. Unfortunately it lacks in so many other things. A lot of the stores I went to were dirty in a sense. Clothes all around the floor as if there is no pride. Merchants did not great any one. Seriously where is the customer service. I checked out at a store and the lady was so rude.
I will not be going back to this mall for a while. Maybe while I am away they can learn some manners and customer service, or many that is just wishful thinking.

Didn’t like this place too much. Pretty small mall, with not much for gift shopping. The highlights of this mall is the locations for ample parking, and the fact that not many people come to the mall here for Footlocker, so if they actually get a good release you have a good chance of getting them here for all you sneaker heads.

It doesn’t have all the fancy stores or the polished look of some of the other malls. There’s something almost homey and therefore welcoming about it. Kohl’s, Target, and a Stein Mart serve as anchors, with lots of interesting shops on between.
Check it out, but don’t bring your hyper toddlers — there’s not anywhere for them to burn off that energy.

While this isn’t the fanciest mall it isn’t a bad plan to shop. The anchor stores have good merchandise and there are several very good shops in the mall itself.
It has had its ups and downs but the new management has turned this place around. They are definitely getting more business since town center has opened.
Is there room to improve? Yes. Is this a safe mall with good shops? Definitely.

If you are from out of town and need to pick up some items from Target, this is a good place to go. Free wi-​fi. Reasonably priced anchor stores. Kind of tricky to enter and exit, but no more so than any other mall area. Lots of food choices nearby. If you are from out of town, the anchor stores are probably ones you have near home which makes it easy if your purchase needs to be returned.

Very small mall, did not expect it to be this small. They do have average wifi service which is a good feature malls have started. They also have an adequate amount of seating. No food court, I’ll try Lynnhaven or McArthur.

The boyfriend and I came here on a whim after dinner nearby since we haven’t been here since childhood or so? Well there was nothing to be excited about. The only shop I was interested in was the pet store to look at the cute puppies. Other than that, the place looks so dead and there are hardly any shops that are worth mentioning or you could go to another mall for it. It’s weird that there’s a Target possibly connected to it? I know the Old Navy isn’t connected so it’s kinda ridiculous to go out the mall and right into the store just to get to it.
Well, at least the outside looks nice now.

My kids call this mall the «carpet mall». Indeed it does have carpeting throughout the entire footprint a rarity. My kids also call this the «dog mall». Yes, it does have a shop that you can be purchase a pooch another rarity. Finally my kids call Pembroke Mall the «cookie mall». Affirmative, it does have a Toll House cookie shop that offers fresh backed out of the oven delights and Dad likes this too! Maybe you remember this shopping area across from Town Center for other things than what I mentioned. However, one that stands out for me is the fact it has transformed itself and is back on track baby.
Major anchors are Sears, Kohls, Steinmart and now the new Target which is a very welcome addition that I use almost weekly. Pembroke Mall has recently underwent major renovations to the front and looks better than ever.
This is not the biggest shopping center in Virginia Beach, but it has a unique charm of it’s own for the bayside community and I am a fan.

I have seen the mall grow over the years and have enjoyed the brand new improvements! It is such a nice cleaner look and more tied into the Town Center appeal. At first I was a bit wary of the shady front but have to give them credit for shaping up the style. I think they need to work on the Sears side and reface it a bit since it’s looking a bit 1980’s on that side.
The mall has become stripped of it’s food court and theater and now comes a Target, Coastal Edge, Bahama Breeze, Old Navy, and more! I do like that they do community art inside and tie into the community. It does seem a bit more laid back as compared to Lynnhaven. I was hoping they might have opted for an outdoor mall approach when they were going to remodel. I’m looking forward to see this mall grow!

I like what they’ve done with the remodel, it is a HUGE improvement. I really only come here to go to Kohls so I rarely walk through the whole mall to get the full experience. I was recently looking for shoes to attend a wedding and that was my opportunity to walk through most of the mall Kohls, Stein Mart, Sears, Off Broadway shoes, Target.
This is the only Sears near me, so when needed I’m headed to Pembroke. TARGET and OFF BROADWAY were really smart additions for this mall, and probably OLD NAVY.

Seems like they are undergoing a renovation and it is a good thing. I am not really fond of malls but this one has clean nice restrooms. Anchor stores like old navy and kohls are on my fav list.
Great parking available which is free unlike in the town center.
Free wifi thru out the mall.

An old friend gets a great face lift! Having previously worked in the mall and shopped here my whole life what they have done here is amazing! The place now smells clean and looks great. Still not a big fan of carpet in a mall but with Kohl’s, Stienmart, Sears and now Target many nice smaller shops and great parking they did a nice job and by the amount of cars now in the parking lot the reward is more customers! Well done!

Pembroke Mall is a bit like that distant uncle you rarely see other than Family get togethers. He sits over in the corner being unspectacular other than his seemingly endless knowledge of the prevailing weather patterns along the Eastern Seaboard…
Then, one Christmas he shows up in a sporty new convertible, all lean and tan, with a serious Babe on his arm!
Well, okay, maybe not the babe on the arm thing, but while our collective backs have been turned, the mall that we loved to ignore has somewhat transformed itself into something new and shiny! Perhaps the strong winds out of the south have blown the Magic Town Center Pixie Dust onto the place, but whatever. It works. Finally, a somewhat viable alternative to Lynnhaven Mall.
Ok, we aren’t quite there yet, we are short a few required stores… but still, more than baby steps in the right direction.