Fish Scale

Fish Scale will have a real store front in no time, at the cost of your duckets, and your continued hunger.
I was excited to read about a young gentleman that was building a fish franchise in front of the building I work in on 810 Vermont ave. I venture out rarely; offer $ 10 for a lunch sandwich even more rarely; and was excited to try on the fish burger. I will admit the Mahi-​Mahi burger was good, frankly nothing great, but with no sides I was left hungry and also bought an awesome cheddar and Jalapeño hot dog from another vendor, that was great.
What was more disturbing was the wait. I don’t mind waiting. I don’t, especially if the food is awesome (see my Eastern Market Review). However, what was perturbing was that it seemed like people were waiting unnecessarily. If you want an example of poor logistics, production and assembly, this is the holy grail of operations and ignorance. The total wait will be at minimum in excess of 40 minutes.
First you wait twenty plus minutes to get to the front of the line and order. At this time your order is taken by Chef William’s mother and the fish is placed on the grill by Chef Williams. This inherently doesn’t sound bad but the reality is this; they are offering two types of burgers (Mahi-​Mahi or Salmon) with a line down the street and will have less than 8 filets of fish grilling on a grill that is worse than the Wal-​mart Coleman at home? Wow! Send mom down the street, make the orders, and get them on the grill. Fresh, yes, everyone wants fresh, get the orders, get them on the grill and get your customers food.
One lady made this elementary observation directly to Chef Williams who was struggling with a major breakdown of his grill that was falling on the 4 patties he still had on. To which he stated in reference to the line of people wasting their lunch break waiting, likely for the last time, «it’s always like this, I want it to be fresh.» When I write his words, it wasn’t that his message was bad; it was more that he missed the point and was arrogant in his response. Yes, we as customers appreciate fresh, we appreciate good food, but we also don’t want to wait unnecessarily because your production system is defunct and wasting our day; the point he missed was that customers were having a bad experience. As I walked away wishing him the best and hoping he would learn from his mistakes another customer lost forever was passing to another potential customer «I just waited in line for thirty minutes to try a fish sandwich and when I got to the front I was turned away and told they had run-​out.»
I wish you the best Chef Williams, you’re providing good food laced with bad experiences and I won’t ever be back. The Post did you a favor, do yourself one and consider the feedback you receive with an open mind or fail; the WAPO article:
Sincerely,
Your diminishing customer base
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On my Bohemian scale I rate this a 1 Koruna out of a possible 4 (See scale below).
No deals are currently offered by this business
At $ 10 for a little sandwich that left me hungered it just was not Bohemian efficient. Continued poverty is in your future for these types of decisions.
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Bohemian Brown’s Scale of Bohemian Value
1 Koruna= Continued Poverty lays ahead. Your return is inefficient for the price you have paid. This will leave you hungry, destitute, and not far off from where you initially started prior to giving away your treasured earnings.
2 Korunas= Equal Value. What you recieved in return is probably worth the duckets you bartered away. This however, is a disappointment to any destitute Bohemian because we want the upper hand, always.
3 Korunas= The Scales have tipped in your favor Bohemian! The Value in return is yours thereby allowing you to shovel additional duckets into your impoverished hovel of choosing. Your artistic and creative soul glows for the fine decisions that you have made with your rare, and spare duckets!
4 Korunas= The High Bohemia is in your future you rascal. This is a steal and is usually reached by said company offering either a deep and beautiful discount or a coupon/​offer of some varying Bohemian ingenuity.