鋒味 By Beyond Dessert

Yes, the super doper hyped Nicholas Tse cookies. Opened just less than 2 weeks ago. Now you read the review from me first hand.
Let’s talk about the cookies first. They have exactly one package available, with four different favors — sweet, sour, bitter, and spicy. Each favor is packed into several smaller, individual bags, so you don’t have to worry about opening the box. It’s Nic’s «idea» to have all four different tastes included, as a reflection of one’s life. Well, let me be the first nerd to point out that the four basic tastes are sweet, sour, bitter and salty. You can even argue umami is the fifth basic taste, but I guess it’s hard to make the cookie that way.
Anyway.
Sweet — Just butter cookies but had a good kind of sweetness. Not much of a surprise.
Sour — Lemon cookies. It varies. I hated it first, but maybe it was the time I was drinking some wine too. Ate a second bag later and tasted much better.
Bitter — Chocolate cookies. It gave you a sense of chocolate in the first bite, but the bitterness kicked in right after. Pretty interesting one considering the concept Nic put in.
Spicy — Chili cookies. No thanks. Had one. It’s actually spicy. Incidentally dropped the whole bag under my sofa. Haven’t really decided to open a second bag yet.
It’s probably a four star, if it’s just the cookies.
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Now, back to the shop. It’s just too much a pain in the arse. Why so?
— One single package. Seriously I paid for some chili cookies that I may never eat.
— No credit cards, no Octopus, no EPS. Cast only, but also, no $ 1000 notes.
— 200 boxes quota a day, and 5 boxes quote per day per person. Seriously, you open a store a the hipster place with crazy rent, under the name of one of the more famous celebrities in Hong Kong, and you don’t have the capacity to bake more than 200 boxes of cookies a day? You can’t stop thinking it’s just a marketing scum to build up the hype and to have more media exposure («Hey, we sold out again!»), as there’s no way to break even for 200 boxes of cookies. If you visit in the afternoon, please expect an «out-​of-​stock» sign any second.
— $ 200 a box. I mean, yeah I bought more expensive macaroons and more expensive cupcakes and more expensive chocolate before too. But you need a matching quality.
Now if you think back how Leslie Cheung promised his fans a free cup of coffee, if he ever opened a café shop (and now that you know he actually did), this shop doesn’t carry much of Nicolas’s characters, other than the sign saying «Out-​of-​Stock Today» with Nic acts baking some cookies in the picture.