This place definitely gets FIVE stars; the service is fantastic. I recently discovered that I was spending over £20 a month on texts alone on a(rubbish) pay-as-you-go phone and figured(some what late in the day) that a contract would be much more advantageous with minutes and Internet included and a nice phone. Of course, never having had a contract and enduring years of(parental) discouragement from entering into one I was rather hesitant and very cautious. I spent hours searching the Internet for a model, a network, a contract and was overwhelmed. I headed into town and visited literally every phone-selling shop there is! I visited Virgin three times in one day, each time returning a little more knowledgeable of the offers out there(including a free LCDTV with Car phone!) However, I was so impressed by the salesmen,(all three were welcoming, helpful, and, while professional and knowledgeable, relaxed and not persistent like some sales people I encountered) the package offered and the great phone offered(the only one I had truly wanted during my search) that I signed up. Again, the staff were fantastic during the rigmarole of signing up, explaining what was required beforehand and throughout the procedure. While insurance was offered nothing was forced upon me and I was assured there were no hidden charges. There are surprisingly few phones on show in the store and there are no extras available, such as cases and covers, while, to browsers, this may seem poor and off putting, I found it enabled me to really assess each phone’s aesthetic and consider the purchase well; jam packed stores can seem really quite daunting.