Went to this location upon my arrival in London to get a mobile. Salespeople were very attentive and really helped me out since I had no idea what to get. I just asked them for the cheapest phone and they gave it to me. Service was great. They set me up on a 3 pay-as-you-go plan, which worked out great since 3 is so easy for top-ups. I know a lot of other people had problems with their service providers and salespeople pushing them to get a more expensive phone, but I had a good experience at this Phones 4U. I recommend if you’re in the market for a new mobile.