House of Fraser

The former Beatties department store has managed to retain its character and friendliness despite becoming part of the HoF group. Spaced over three floors, the store offers a compact range of fashion, beauty and homewear.
The main reason for my visit once a fortnight is to take advantage of the Benito Brow Bar, which offers a superb service every time.

House of Fraser is the ultimate in shopping for anyone who wants to feel they’re spending just a bit more than they ought, for the that feeling of decadence and slight wrecklessness.
The HoF in the Gracechurch Shopping Centre in Sutton Coldfield is slightly smaller than most, which I really enoyed. Instead of that overwhelming department store feel, the smaller size offered a more relaxed browsing feel, and more easily-​located concessions within the store.
There is a brow bar and a manicure/​pedicure station, offering some of the nicest of each of those services in Sutton. There is also a small café offering some nice cakes and sandwiches and hot drinks.
The Bay shop in here as well as the Oasis are both rather nice, with great fitting rooms and some very helpful ladies.
The jewelry section is small, but offers some very nice, interesting pieces I’ve not seen in another HoF. I ended up buying some pieces for my honeymoon which I’ve gotten a lot of compliments on.
No matter the time of day, this HoF is never crushed with people, so again, the shopping experience is much more relaxed and less manic than normal.

My review is focusing on the Café inside the House of Fraser. I have to say that it felt dark and miserable in the café. It was definately frequented by the older generation and the staff members seemed to work at about the same speed rate. There were several staff members behind the counter but none of them seemed to have defined roles and were tripping over each other half the time. I found the selection of food OK but quite pricey. My friend and I both had jacket potatoes and having waited 15 minutes for them to be delivered to us they were cold. We didn’t complain so do not no what would have happened if we had. This is a let down for a Department Store café.

House of Fraser is set in the middle of the Grace Church Shopping Centre in Sutton Coldfield.
It is quite limited but still has a small selection of goods such as a perfumary, makeup counters, gift section, faith shoes (small selection), Oasis, warehouse, Kookai, luggage department (small selection), homewhere (quite good), mens department consisting of shirts and some casual clothing (terrible selection), coast (small selection), mexx (small selection) and a small principles section.
There is a café on the top floor, whenever i go it is full of pensioners as they have a lot of offers for the older generation, it is always full and quite difficult to get a table. It is also very dated and not an attractive place to sit and enjoy your lunch.