Square 2

As befits its name, Square 2 seemed to be made up of squares, layout wise. Everything seemed to be in square, or square within a bigger square, so to see all the shops, you have to walk in that shape.
When it first opened, many shops were not occupied, and the reputation then was a Korean-​inspired place, with many Korean fashion stores. I have not been back for several years and only passed by it again recently. The mall seemed more filled up with a mixture of food and fashion shops and some beauty salons. It is still more of an Asian kind of place with Asian style clothing and shoes stores, and hardly any internationally known names shops.
You really will not want to come all the way here to shop unless you live or work in the area, or if there are some restaurants which are only available here. The food court on level 4 is halal, which provides a wide variety of food for Muslim diners.
It also has a link bridge on level 3 which can get you to Tan Tock Seng Hospital. The POSB is tucked away on one side, which is quite hidden away. It is also a very small branch.
This mall belongs on my list of hard to navigate shopping centers, where Orchard Central also falls under. It is not surprising to find out they are both built by the same company — Far East Organization. Now that I think about it, Far East Plaza and Far East Square also seemed to be of a similar layout though not as bad or confusing. Boxy, squarish style.
Unilocal Feb 2014 Challenge: ²²⁄₂₈

fantastic place. I visit the shopping center whenever I go to my parents’ house. lots of food, fashion stores. I always ended with buying something. cannot resist leh…

If you don’t live in the area, there isn’t much to see here. Don’t go out of your way to check it out.
If you do live in the area, Square 2 has a few things going for it. There’s a Fairprice, Harvey Norman, and Japan Home, which is pretty convenient for your every day needs. For eateries, I frequent Mama Patisserie, Quizno’s, and Old Town White Coffee. There are a ton of clothing and shoe shops, but none carry the Western styles I like. There aren’t any popular retail stores like Zara, H&M, etc.
The layout of this place is pretty confusing. It’s called Square 2 because there’s an inner square and an outer square, with a huge atrium that has a stage for local performances. All the good stores are in the inner square. The foot traffic never seems to reach the outer squares, so I really don’t know how those businesses survive.
Overall, a meh mall, but a great location as it’s right above the Novena MRT station. if you’re stuck at Tan Tock Seng Hospital or Novena Medical Center, it’s a decent place to walk around.

Not a particularly inspiring mall, especially with the confusing layout that has led me to scamper up escalators and through corridors in search of the entrance to the fourth floor’s Fairprice on more than one occasion. It really shouldn’t be that difficult, but they’ve managed to make finding specific units a bit of a challenge.
They once touted themselves as a Korean-​themed mall, but that seems to have changed somewhat, particularly since the last Korean supermarket closed down. There used to be lots of Korean food stalls as well, but now there are only a handful.
It’s hard to pinpoint who they’re trying to cater to these days, which could have affected the foot traffic if not for the convenient placing of the mall — they are right above Novena MRT station, and the neighbourhood’s really starting to expand and grow so there are always loads of people milling about.

Square 2 is a strange mall, odd layout and strange collection of shops. The fashion and other shops found here are usually small obscure brands, it’s not my usual kind of place to walk around and browse even after lunch. They do have a food court and quite a number of eating places to cater to the office crowd, and it’s conveniently connected to Novena Square.