Atlantic Beach Surf Shop

AB Surf Shop is a cool little shop with a lot of good brands and products. My family and I like to shop there and stop in from time to time to check out the new arrivals.
The reason for the 3-​star review: On a recent visit my wife and in were checking out at the register when one of the shirts came up double the price of what we were told by two employees. Of course we questioned it and the guy behind the counter said, «the person that told you that was wrong». He asked us if we still wanted the shirt, I agreed to purchase it at full price. Where things went wrong in my opinion was, I told him there were a couple other people were standing there with the same understanding of the pricing. Keep in mind, my tone was calm and not suggestive. He said with a irritated/​sarcastic tone, «Do you just want me to take the shirt off?». I reaffirmed I wanted the shirt. Then as I was signing the receipt he asked me who said the shirt was half off, I pointed out both of the young ladies, then left. I didn’t expect him to discount the shirt, if I didn’t want to pay full price I would have told him to keep it.
I am assuming the guy is a manager there. It wasn’t a great way to conduct business, especially in a small town, with some locals. If this guy struggles in a retail setting, he should probably work somewhere with little to no public interaction. A good way to handle that situation would be to apologize for the misunderstanding between the staff then ask if I would still like to purchase the item. It’s a simple concept, treating others with respect. In fairness, the other employees have always been helpful and polite in the past.
Description of employee: the guy is very short, bald and I think he has a goatee.

Cute stuff but very high priced. If you can afford to pay a couple of hundred bucks for some designer wear, then this is the place for you.

AB is hands down the best surf shop in the EI-​AB-​Morehead-​Beaufort area. Owned property down the road in Emerald Isle for 16 years and I would say that I visited AB surf shop at least once, sometimes multiple times during each vacation. There is a plethora of boys/​girls, men’s/women’s and children’s clothing available as well as a great selection of boards and accessories. I usually try to get some long sleeved shirts in the off season to remind me of the island. Haven’t had to purchase a board in 10 years but knowing the island and the surf shops in the area, AB Surf Shop would be the first place I would go for one (or anything). The staff is always great and there is always beautiful women working behind the counter which makes the trips to AB even better. If you’re in the Emerald Isle/​Atlantic Beach area you absolutely have to stop by AB Surf Shop and grab some gear or a shirt. Just wanted to show some love on here for my favorite store on the island after all the great things I’ve bought there over the years.

Love to go shopping here. It’s a tradition for my family and I to shop here before we get our beach trip started. (Not to mention-​you can walk to the ABC store that’s directly next door)

Best surf shop by far on the entire island. Someone described this surf shop as authentic and I would agree. Staff can answer questions and point you in the right direction. This shop is very comparable to ones I have been to in Los Angeles, San Diego, and Florida. They know their stuff.
They have great selection of everything from boards, wetsuits, clothing, sandals, and swimwear. Their board room has brands that are harder to find on the East Coast. I believe they really hit a home run with their selection of swimwear or sandals. I can’t think of any surf shop on the Crystal Coast and as far down as the Wilmington beaches that have a better selection. They nail this easily. You will pay for this convenience however.
Come here if you want selection. Staff can answer questions. Prepare to pay for the selection and convenience to the area.

From the moment you walk in you know you are in a real surf shop! The staff was very friendly especially Jeremy who helped us purchase a few shirts and answered all my surf board questions. I even had a chance to meet one of the owners who was really nice and made us feel right at home. All in all an extensive and authentic surf shop, we will return when back in the area.

GREAT selection of men’s and women’s clothing /​shoes /​accessories. I stopped in on a rainy day with my sister to check out the island gear and was pleasantly surprised with the brands selection. Contrary to my expectations, it wasn’t simply Quicksilver /​Billabong /​Patagonia gear; there were cute dresses from Free People, Tibi, and other «non-​surf» brands as well as almost every style of flip-​flop /​slipper that you could imagine. The prices were a little steep — it read more like a boutique and less like a surf shop, but we lucked out and happened to visit during the end-​of-​summer sale and scored some amazing deals on dresses and shoes.
If you’re in the market from some quality clothing, and don’t mind hunting through the vast selection, this is a nice little shopping stop.

How can you not check out a surf shop or two when you’re at the beach? What a fantastic opportunity to shop for a new pair of swimwear!
This isn’t your traditional store, like Target or Wal-​mart, that carry some selections of swimwear. This isn’t even like the local Wings store. Goodness, no!
If and when you want good quality swimwear and you’re willing to shell out serious bucks, then you go to Atlantic Beach. AB is the oldest surf shop in the area and apparently has been doing pretty darn well.
Great selections! And, if you look hard, you’ll be able to find good deals. Plus, I love my new swim trunks!