Oishinbo

Some of the reviews here made me doubt whether I should actually buy creamyaki or not, but in the end, I decided to try it for myself.
Taiyaki are really cute! However, I hate red bean paste. I love red bean, but I hate the paste, if that makes any sense. I was really happy to find they have cream filled ones!
The first time I tried to buy these, there was a 20 minute wait, so in the end, I had to leave without buying them. I learned from my mistake the second time, and ordered them a while BEFORE I had to go. If you agree to go through with the wait, you can pay them, and they’ll give you a number. I took the time to finish shopping and use the restroom. I came back just as they were calling my number– lucky!
The ladies are usually very nice, and they actually take the time to consult each other to figure out how long it’ll take to make your cream/​taiyaki. And it’s very accurate as well.
Creamyaki are definitely the best while they’re hot! The shapes aren’t too cute in my opinion, but I’m going to eat them anyway! When they’re hot, they dough sort of tastes pretzel-​y. Previous reviews said the ratio of cream to dough isn’t good, but I thought it was fair. There’s just enough cream to balance out the saltiness of the outside shell!

Fell into the hype, but at least I tried it! Bought one taiyaki and custard yaki. The wait was 40 minutes! Wow! I thought all the waiting would pay off, but I was mistaken. The two were both OK. Nothing special. The dough was overpowering and it was bland overall. The only thing that was good that earned some stars would be the fish shape, but that’s it. Oh well…

Disclaimer: this is only for the green tea ice cream because that’s all I’ve ever ordered from here. But really, why would you need to get anything else??? The green tea ice cream is SO GOOD!
I’ve literally driven 20 minutes to Mitsuwa just because I was thinking about the green tea ice cream. It’s perfect. It’s $ 2 for a cone (a steal!) and THEY ACTUALLY FILL THE CONE WITH ICE CREAM. I don’t think you understand. Let me explain. They scoop your ice cream spoonful by spoonful so your regular sized cone (which anywhere else means you get just one scoop, plopped on top of the cone), is actually like 3 – 4 scoops, with the ice cream being patted down *into* the cone. The cold, refreshing, perfect flavor of the fresh green tea — not too sweet, and just creamy enough — is therefore in every single bite of your cone, down to the very last nibble. And yes, I actually prefer the hard ice cream to the soft serve, because it doesn’t melt on the cone; instead it melts in my mouth, where I savor every last drop (and yes, dirty people, that’s what she said).
Also, last time I came here, they had a sign that said they were closed and no longer taking orders (because it was 8:20ish on a Sunday night) and I think I looked like I was about to cry and the girl behind the counter told me I could still order a cone. Now that’s what I call a 5 star ice cream experience.

Tai-​Yaki, oh yes! This freshly made dessert really rocked here! The red beans in the middle were still warm when I bite, how nice! It took around 20 minutes to make so I took that time to walk around the supermarket. If you buy seven pieces, they would give you another piece for free.

I tried the taiyaki (red bean) and the cream yaki (custard) and I wasn’t really impressed. The red bean filling was too sweet and kind of artificial tasting. The custard was much better in terms of taste and sweetness but still a bit thick and goopy for my liking. However, the cake exterior was definitely the star of the show. It’s crispy on the outside and softer on the inside and balances out the sweet filling. I do like that it’s prepared fresh in front of you and kept warm and toasty though. The shapes are also cute. I would recommend the cream yaki if you’re interested in trying these unique treats!

Taiyaki (Red Bean filled) and Cream-​yaki
They were good, but average. I personally think they could have used a bit more filling to balance out the pancake/​waffle part. It was borderline bland, because I could taste more of the bread.
Also, it would be appreciated if the girl at the cashier could work a bit more efficiently and speed things up. Bagging the desserts or spooning ice cream should not take 10 minutes to do per task, especially when there are a lot of people waiting in line.

Custard cream yaki! We visit the in laws in Rockland county and live on Long Island and I always make the hubs bring us home through fort lee so we can stop here for these little joyous custards. Their line can take a while to get through and they sometimes can be disorganized when they get backed up but really it’s worth the wait!

Their red bean and cream Obanyakis were the best Japanese traditional sweets I had in Mitsuwa!
You should absolutely try! You will love this!

There are not many places I know in the US that sell these hot fish (shaped) cakes so for that alone this place rocks. There are two kinds of fillings, red bean and custard. I usually get one of each if I’m by myself or I partake in their buy 5 get one free if I’m feeling rather generous. When it is fresh it is a bit crusty so I actually prefer to let the stream coming off make the outside a bit softer and chewier. Getting one of these snacks always brings me back to Asia :)

Last time I had taiyaki was probably at japantown in SF.
I decided to try the ones here because they were red bean. They’re very different compared to the ones I had at SF. The custard one tasted like something I had in Hong Kong. The taiyaki is prepared differently than the one in SF. Instead of filling it with red bean, it was sandwiched between each one.
The red bean was okay, the fish shape was a bit hard. The custard one is softer. The red bean filling was kind of dull in taste, it wasn’t really sweet, the taste was more about the texture of the red bean. The custard was a lot better. It was soft and gooey and blends in nicely with the cake. I would recommend that one if you had to try choose one. But of course it’s all your own preference if you like red bean more than go for it. But taste and texture wise I find the custard to be better.

Nice place.
1) I got number one and three.
2) The price is reasonable.
3) I will recommend it, the place is unique.
4) Service is pretty quick.

If you’re lucky enough to snag a parking spot here on a Sunday afternoon, you must, you MUST make a trip here at some point during your visit. Tucked inside the market is this tiny stall, which would normally be tough to find, were it not for the predictable long line in front that’s usually snaking around chairs, tables, and other kiosks. Don’t let the queue deter you — it goes relatively quick and to have that many people there essentially guarantees that your order will be either fresh made or only a few minutes off the griddle before meeting your mouth.
They have the fish-​shaped Tai-​Yaki, which is pretty similar to the boong-​uh bbang that I’m used to from Korean markets. The batter tastes pretty similar to pancake batter — just slightly sweet — and if you get it super fresh, there is a satisfying crunch that gives way to soft, bready innards that then reveal the hot red bean underneath. If you need something sweeter, the cream yakis are the way to go. They’re circular with adorable animal faces molded into the outside (whenever I order, I make my boyfriend give me the bunnies. I don’t care what he says about them making them all the same. Anything with bunnies are always the yummiest). These are thicker because the batter encapsulates a viscous custard layer that’s just hot enough to swath the inside of your mouth with sweetness but won’t run out of the pastry if you’re eating it while you shop. Someone already mentioned this, and they’re right — the more you get, the better the deal. Don’t worry if you don’t think you can finish them all. We were worried about the same thing as we placed our order of six (for two of us) and the lady who took our order was kind enough to offer some reheating advice (place it in a microwave on a plate, reheat for thirty seconds. I also found that if you put a glass of water in there, it helps recreate the crispy outer layer). In the end, her instructions were, while appreciated, largely unnecessary, because by the time we made our rounds through the supermarket, I’d polished off every last one. I wouldn’t be surprised if you did too.
Note: The last time we visited, my genius boyfriend had the genius idea of getting a green tea soft serve while I waited in line for the yakis so that by the time both of us were done, we had taikaki/​obanyaki à la mode. HIGHLY recommended.

What is not to love about waffle-​like dough shaped like fish or circles imprinted with cats, rabbits, dogs, etc. filled with sweets?!
Taiyaki/​obanyaki — filled with red bean paste or custard. My boyfriend likes the custard ones, and I can go either way. I think both are pretty good and perfect when they are hot!
They are open until 9:00pm, but start cleaning their griddles before that so if you are really longing for a custard yaki, gotta get your ass there before 8:30. We stopped here after dinner in Palisades Park and the only ones left were the regular teriyaki.

This is a pretty tasty option for dessert at the Mitsuwa Marketplace, but it can’t compete with the amazing Black Sesame soft serve at Matcha Love.
You may be tempted like I was to get the fish-​shaped Tai-​Yaki ($ 1.75), mostly for the novelty factor since it looks cool, but I much prefer the Cream Yaki ($ 1.75), as it has some deliciously sweet cream inside instead of the red bean filling in the fish one. Both are good though, as they are served piping hot and fresh. It’s a little doughy and one note, but it’s very tasty for at least the first couple bites.
Get this at least once. But then get the Soft Serve every single other time.

Fresh taiyaki!
There aren’t many places where you can buy these. Oishinbo offers red bean-​filled and cream-​filled versions and both are delicious. It’s $ 1.75 for one, but buy five get one free. And each one is pretty sizable.

I really liked the #3 which is a fish shaped waffle filled with red bean. Sweet but not too sweet, it was a great portion size and hit the spot. The waffle in particular was very tasty. I also tried a scoop of the green tea ice cream which was good as well. Both items came to under 4 bucks which is reasonable. Cash only is a pain in the butt. I really wanted to try the #5 which is filled with custard, but there was a 25 min wait for #5 and I did not feel like waiting. I agree with Mick L. a chocolate filling would be a good addition to their menu.

Taiyaki!
You can’t come to Mitsuwa and not get a taiyaki or cream yaki. I eat so much that I usually get one to go and warm it up when i get home and it tastes even better. I toss it in the toaster oven so it’ll give it a nice crunchy outside.
I also get the ice cream here. I love hard ice cream, instead of soft, so this is my go to place for green tea.
Can’t go wrong here, everything is delicious!

Expensive but at least the taiyaki are large. They taste amazing when made fresh. Crispy pancake on the outside, steaming red bean filling on the inside. They do get soggy quickly but still taste delicious even if the texture is a little off.
Their hard green tea ice cream is also delicious. Strong green tea flavor and $ 2.50 will get you a wafer cone with two large scoops.

FRESH JAPANESE SNACKS! Made right before your eyes
I wasn’t too fond of the pancake outer layer because it wasn’t sweet. It’s more of a plain pretzel flavor BUT at least it’s CRISPY and fresh!
—i liked the custard filling more than the red bean since it added more sweetness!
NOTE: the more yah buy the better value

A classic Japanese snack.
Oishinbo offers Taiyaki (fish-​shaped cake filled w/​red bean), Obanyaki (red been paste filled cakes), Creamyaki (cake filled w/​custard cream), Soft Serve Ice Cream and Regular Ice Cream.
They have a buy 5 get 1 free deal for about $ 8.75. One Obanyaki is $ 1.50. One Taiyaki or Creamyaki is $ 1.75. Soft Serve flavors include: Vanilla, Mix and Chocolate. Regular Ice Cream flavors include: Red Bean and Green Tea. If you’re looking for Green Tea or Black Sesame Soft Serve, hit Ito En. It’s right in front of this store.
The employees aren’t all that friendly but were quick. They look overworked. The cakes were fluffly and hot. Not a whole lot of flavor though. The red bean filling was OK. Lacked flavor. I appreciate that it wasn’t too sweet. I enjoyed the custard filling more. It was smooth, slightly sweet and had a light vanilla flavor. Loved the different shapes of cakes.
A filling snack indeed.