Apple the Second

Love this place! The clothes are cute, which is true of many stores, but what I really love is the price range — totally affordable to crazy but worth it — and the owner. She is always nice, always helpful. The last time I was there I was looking for a dress for a benefit. Nothing fancy, just cocktail. The owner helped me find the perfect dress (literally perfect. many friends have borrowed it, and they’ve all looked good in it). What kills me is that I would never have chosen it myself and she picked the perfect earrings to go with it. So awesome.

I love the polka dot tops I bought! The store is really cute and everything here is diplayed so neatly, not like other boutiques I visited where the display was «artfully disheveled».
A very nice spot.

I’ve driven past this place for years now, and I’ve always wanted to go in, well I finally did today and the place is charming and oh so cute! Maria was so nice and very helpful, and the clothes were just gorgeous. I wasn’t sure what to expect, but I was really pleasantly suprised. It may not be in the best area, but it’s well worth it for some stunning clothes that I haven’t seen anywhere else. The prices are much less than what I expected from a boutique, I picked up 2 dresses for ~$ 30 each. There was some pricier things, but even then, they seemed competitive if not, less than what you would pay at a better department store. I will most definately be back.

I drove past this shop a bunch of times making a mental note that I should check it out. I finally did today and much to my delight, it’s a great place!
The owner, Maria, was SUPER helpful (I was trying to find a dress for a shmancy thing this weekend). They have all sorts of artsy/​dressy clothes (including my favorite Kensie girl), shoes, accessories. Some things are more pricey than others, but most things are on sale right now, so it’s worth it to check it out NOW!
Love it! I’ll be back soon!

Love this place, it is located right around the corner from my home, I can walk there!
The owner is positive, charming and engaging. I always I mean always can find a piece of jewelry for an outfit for an event I attend. This place is a little gem on the edge of Evanston /​Rogers Park!

Having walked the lovely dog past this spot time and again, I couldn’t help but have an eye and sometimes both caught by what was in the window. An especially lovely coat with a gorgeous sewn-​in bali-​scroll like design convinced me – I would venture inside once I was in the vicinity sans pooch. Tragically, by the time I had several days later, the coat had been sold, and the designer apparently doesn’t repeat things, so I had to placate my cheated fashionable coat-​ish ambitions with a fun tank and some quality browsing. Apparently they get new stuff every week, with presentation within the shop space and in the windows always well-​executed, and with a fun blend of serious and more casual offerings. Prices weren’t at all outlandish, and given the store owners’ determination to help improve the neighborhood – one building and one block at a time – there’s no harm in supporting a great local small business with its heart in the right place, and with a sense of fashion to match.