Diaz Liquors

Great local liquor store. Good selection and friendly staff.

This is a small mom and pop operation that is as classy as it gets! Great selection, fair prices, excellent service! If there is something special you would like and the store normally does not stock it, they will get it for you!
Great little home town liquor store !

Excellent little bottle shop with plans to expand. Fair prices on some great beers and friendly service. Todd obviously cares for craft beer and it shows in his careful selection, I look forward to updating my review on my next visit from San Diego when the craft beer selection is a bit larger. Four stars is certainly not a knock. I wish Todd the best of luck.

Best little bottle shop in Hollister. Todd is always on point with his knowledge of beer releases and willingness to get them in. If you’re into craft beer, this is your place.

Todd rocks and the keep a great beer selection. Service is always prompt and friendly. My go to spot!

If I could give the douchebags that run this «establishment» less than one star, I would. Alas, it’s not to be. So, I have lived in Hollister for 14 years. Each and every time I have mad the bad judgement to go into this liquor store, I’ve always regretted it. If you’re a man and you enter the door, you’re treated like an old friend. If you’re female, forget it. And I’m not some sort of frothing at the mouth feminist. The truth is simply the truth. They ignore you due to some sport they happen to be watching at the time until you get their attention. Then they usually grunt at you as opposed to being friendly.
So, let’s fast forward to yesterday. I needed singles so I decided to go in and purchase a lottery ticket (had I been allowed to, I would’ve bought this place and turned it into some sort of foo-​foo place while the tobacco-​chewing, beer-​guzzling regulars wept outside with their sad faces pressed up against the window) and get cash back. So I asked if that were possible and I was told that wouldn’t be possible because they would lose money. Hmm. I take out money from my own bank account and my bank reimburses you PLUS you charge me a fee. I don’t get that math. So, I said, OK, I’ll buy a bottle of water. I walk to the back of the store, get my water and then get told that that wouldn’t work. For me to get cash back, I was told I would have to make a large purchase. Uh huh.
Hollister is not a big place. However, 50% of the population, roughly, are female. Is this good customer service to treat women like nuisances while Billy Joe Bob vacantly stares at NASCAR while you try to snap him out of his stupor so you can purchase something? Nope, it’s not. If Hollister suddenly became the Sahara desert and Diaz Liquors was the only place to get water, I would rather die face down in the sand with my middle finger extended and pointed at said business.

This place is great. Fantastic beer selection, and ice cold.
The new owner goes out of his way to take care of you, and will try to stock what you want.
Very helpful and friendly.

I love how they put the chew in the fridge. The beer is always cold. The new owner Todd is friendly and very smart on beer choice. Lots of liqueur to choose from. They always got the game on when your in there. Best spot to buy in town I’ll drive across town.

About the other reveiw… if you are concerned about buying cigarettes 1 at a time, you might not be the guy to reveiw to much stuff… other then the homeless shelter — — -Great store with local owners and always fair prices

Use to be a good liquor store with decent prices and they sold cigarettes for 25 cents if you just wanted one.
NOW the new owners treat everyone like dirt and jacked up prices on everything. 9 times out of 10 the guy behind the counter will be watching a movie and seems to be ticked off that you came in and interrupted his flick.
Avoid at all costs.