TJ Maxx

TJMaxx! My daughter and I were sooooo happy to see one «Coming Soon» to the Holyoke Mall area. We were excited that we didn’t have to drive to Westfield, West Springfield, or Amherst to get our TJMaxx shopping in. Opening day, we were there. As we wandered around, we felt something distinctly different from those Maxx’s that we knew. Something was just off. The merchandise was either not properly displayed or it just was not as tempting as that at the other stores. I had a mission: a stylish, black, leather bag. I found nothing I liked. We shuffled along, looking at shoes, clothing, sleepwear. Nothing appealed to us. We figure the things one sells, the others sell, but for some reason, on this particular day, we didn’t seem to connect. THEN, I saw a pair of black leather boots, Franco Sarto, for which I had long ago given up the search. They were there, and they were in my size, and they had only the one pair. I grabbed them, tried them on, and was thrilled to find a good fit. I would have happily paid full price ($ 125) had I ever found them during my original search (I had seen them at a high-​end store, but not in my size). These were priced at $ 89. I walked out happy. My daughter, a lover of snacks, found several bags of goodies that she liked, so she did, too. I have since gone back three or four times, but am now convinced that, for some reason, it just isn’t as great as the others. So we still make the longer drive when we need a Maxx run. Still, these boots! So happy to have these boots.

If the TJX chain of stores had children they would be called TJ Maxx, Homegoods, and Marshalls.
To the untrained eye you might not see the difference, but in reality there is. Let’s investigate.
TJ Maxx, would be the Harvard college grad, driving an Audi, and living in Longmeadow. Portraying happiness, but in reality is struggling with depression, divorce, and an addiction to Xanax.
Homegoods, would be the hipster, liberal, eccentric child that drives an old Subaru covered with stickers. Hangs out in Northampton, and is struggling with a marijuana addiction. Currently 2 years into their freshman year at Amherst College.
Marshalls, The redheaded stepchild of the bunch. Endured constant abuse from the other siblings. Makes a living selling Avon and enjoys a chaotic life of constantly revolving shitty apartments, and bad luck. Drives a Honda Civic with one red door and a permanent donut, but is the happiest of the bunch.
I hope this gives you an accurate depiction of the TJX family of stores from the only way I could think of.