Hobie Surf Shop

Dawn was amazing! Best customer service in a long time. Definitely check out their merchandise. There’s something for everyone.

I have gone here quite a bit over the years and have seen a lot of changes at the store. It is large and has a good layout and clothing selection, with many surf brands and quality beach attire. There are handy beach items too like hats, bags and flip flops. Love the jewelry selection at the counter. One thing that has not changed is the employees are mostly young teenagers who are there to socialize with the other employees and not too interested in customers. When I went in yesterday there was a girl cashier parked at the counter talking on and on with two guys about various classmates. I asked her a few questions trying to get info about unmarked items I was interested in. She answered as quickly as possible and went back to the guys, then walked away so she wouldn’t have to talk to customers anymore. They need some older manager types to supervise these flakey kids… it would make a big difference in the atmosphere to have employees present who actually care about the customers.

The day was hot & we saw some cool board shorts in the window of Hobie Sports, so seemed like fate was calling our names…
Large selection of shorts, trunks, bathing suits, & there are also flip flops & sandals & all kinds of nice beachy attire
The Mr found a few pairs of shorts he liked & we could have happily found others but we were chased away by the *huge* line of ladies waiting to try on their finds — there are only 3 dressing rooms for the whole store so the vibe from the line of people waiting their turn (not from the staff) was all about hurry up, dude!
So we quickly made decisions & were on our way
The guy ringing us up was incredibly sweet & we talked about the great weather, how he loves SF & it was a super pleasurable experience (aside from the pressure at the dressing rooms)

Awesome selection of shorts, shirts, and everything else you need for the whole family. Your laid back California style will be complete with one stop at Hobie. All the best brands!

Great selection, but pricey. A good place to go if you want clothing and gear that is good quality and lasts a long time. Great selection of flip-​flops and other sandals, but of course they’re pricey too! The flip-​flops I bought here five years ago, are still holding up great though!

Nice selection of beach attire… flip flops, bathing suits, sunglasses. Hobie’s features skateboard gear and surfing gear so you can have your child out there skateboarding and surfing all in the same day.
I noticed that they did not sell Oakley sunglasses which I wear but they offer Von Zipper and Electric plus other lines that are less expensive. The clothes can be expensive but most surf & skate clothes are at any shop. The classic sweatshirts & t-​shirts were 40% off. I scored.
Friendly staff, I think they were trained well.

Pricey, but wonderful California beach stuff.
Kids clothes and shoes, surfboards, sandals, beach folding chairs, sunglasses, hats, all things for water fun in sun!
They had these cute kids t-​shirts that said, «Dude» but for $ 20 I was too cheap to buy them since I have 2 boys ($ 40 for two t-​shirts? I’m a better shopper than that!)
My husband found some flip flops but when he saw the $ 80 price tag? No way Jose!
Touristy place for sure!

On several visits, I’ve found the staff to be engaging, fun, informative. This store is a perfect slice of Laguna Beach with fashion, surf, supplies and gadget to help with anything from a day in the water, on the town or a fireside beach night. Their recent remodel of the store made it more bright, and fun. My last buy was a pair of polarized sunglasses that are great and about $ 50 less than a comparable national brand. The staff and mgmt of Hobie are supportive of local and regional causes too.

Bought some clothes here recentley. Staff was very friendly and helpful.
They have a great selection.

Love them! Great for anything beachy, they even have a good selection of girls clothing. Staff is friendly and attentive.

Hobie’s is the best when they have a sale, otherwise you’re just paying 40 bucks for a tshirt. Still, they have an awesome swim suit collection and some really cute clothes. They have a huge wall of sandals and I always find some piece of jewelry I can’t live without. Their staff is super friendly and they know their stuff. I’ve bought all my surfing accessories here, too, from leashes, to epoxy and wax. Great store!

Like Miriam W. I was in search of Rainbows when I visited Hobie’s. It was a super sale time. Boy howdy it was busy and reminded me of the Christmas rush. Lucky for us, we did not get killed. The deals were fantastic, but not a Rainbow in my size. However, I had the great fortune to be in the presence of a girl I just met from Chicago (if I could review her on Unilocal she would get all the stars!) who sniffs good deals and oozes good taste. She found a dress that had some damage to it, but was beautiful and such a good deal! I bought it!
I cannot say surf shops are really my thing, nor the beach culture either (I’m terrible afraid of getting old too quick in the sun, so I keep myself super pasty white and I’m proud of it). Nor do I particularly like shopping; the visit to the fitting room can be just so awkward (I just tried the dress on over my clothes in front of everybody, heehee). It can be said that this place does offer someone like me something.

My keenly knowledgeable Orange County sherpa wisely instructed me that Rainbows are the only type of flip flops worth purchasing. My mind was one tracked toward the flip flops so I didn’t spend much time looking at the shop’s other offerings which include beach gear, hats, sunglasses and swimsuits.
The sandal selection is extensive, which is unsurprising considering this store’s proximity to the beach. I found a perfect, sandy colored pair of Rainbows and brought them to the cash register where I was rung up without incident.

I absolutely ADORE Hobie Sports…
It’s one of those staples from childhood that you just can’t live without. If you need a swimsuit… go to Hobie! HUGE selection of suits for all sizes as well as a plethora of flippy floppys and Crocs. Racks of sundresses, hats, towels, sunglasses, and all things Laguna Beach.
My boyfriend and I were in Laguna one day and the weather turned out to be nicer than we had first thought it was going to be… so we suddenly had the urge to go to the beach. Unfortunately we weren’t prepared for the sun so off to Hobie we went and a half hour later, each donned in a new swim suit and carrying a towel… we headed off to the sand. So if you ever find yourself in need of emergency swim stuff… look no more. Hobie really does have it all!
Parking can be a bitch but be patient… there are quite a few pay lots nearby or if your lucky you’ll find a metered space on Forest Ave.