As someone who’s a little bit crunchy granola at heart, minus the hackey sack and the dreadlocks, the aesthetic and philosophy behind the«Life is Good» merchandise appeals to me. I like this little shop a lot… lots of cheerful, happy-go-lucky, quirky merchandise. They have a nice supply of whimsical gift-type items like carefully tuned windchimes and blown glass baubles to appeal to the shopper whose tastes run a little bit more artsy, as well. Best of all, the people who work in the store are super nice and helpful. Some of the stuff is a bit overpriced for my taste for personal purchasing(I have a hard time justifying $ 25 + for a canvas tote I could knock out in a half hour on my home sewing machine and some remnant fabric from Michaels), but I definitely go there for gifts.