«Brand New Never Touched Water» to «You Purchased Used Gear» within 48hrs? This post adheres to iKitsurf Posted Guidelines: Stripped of all personal references to the very best of my ability, while giving a strictly accurate account of the transaction. I NEVEREVEREVEREVER write negative reviews. Yet this hit my threshold, it was expensive and fraudulent. — — — — — — — — — — — — — — — — — — — – Boards Unlimited 2814 Cañon St, San Diego, CA92106, United States +1619−866−3769 — — — — — — — — — — — — — — — — — — — – Explicitly Lying + To Take Money = Stealing via Fraud — — — — On Friday afternoon bought at shop«BRANDNEWNEVERTOUCHEDWATER»(stated five times verbally by the proprietor). Last words to me as I loaded the board into my SUV: «That Board Has Never Touched Water». $ 1000 Mike’s Lab Race Kite Board with fins, for hard cash cash under the table. A very fair market price for new 2014 model. On Sunday afternoon late. As a courtesy after the prioprietors Sat/Sun races were over, so as not to distract him. I asked the proprietor to exchange the«brand new never touched water board» for«store credit» the following day Monday to buy more kites from the shop instead.(I have six twin tip boards in my quiver, I changed my mind). Not cash back, just store credit, to buy more kites. Proprietor came right out firing HARD. Explicitly and repeatedly stating that«THEBOARDISUSEDANDCANNOTBERETURNED». And that he would not exchange used gear. I calmly repeated a number of times, that the proprietor’s words to me were his decision, and that I would transparently report the truth of our transaction to Unilocal and iKitesurf, whatever he decided to do. Proprietor replied at one point: «nobody ever reads those things». — — — — — The Why: Turns out propietor revealed to me his motivation. He had been given the board from Mike at Mike’s Lab for free. For promo purposes, yet had never used the board. So the sale to me represented $ 1K pure cash profit. To exchange instead for kites would have represented a small fraction of pure $ 1K profit. Thus the motivation to lie and mistreat me. — — — — - Summary: I have been in the reseller business for 28 years and this sort of bait and switch behavior is virtually unheard of anywhere anymore on any product. Question — When was the last time a business did this to you? Nowadays gotta treat every single person you meet transparently square, everything is transparent — or reviews like this instantly pop up. «Brand New Never Touched Water» to «You Purchased Used Gear» within 48hrs? Explicitly Lying + To Take Money = Stealing via Fraud — — — — - Believe me it hurt to write this thing; priding negativity is never good. Yet for the wrong to succeed the right need only remain silent. Thank god to the right to free speech in America. It serves us well.