Club Latitude

Came here when it was Latitude; it was okay. Typical Broadway club.

It’s now Atmosphere.

I’m from So Cal and I didn’t think this place was so bad.
But I guess when you aren’t from the area, you either have a very close mind or a very open mind.
When I saw the crowd to this place *cough* GHETTO *cough* I knew I had to keep an open mind.
Took about 15 minutes to get in. We were on the list and got marked off. Once you get in. you think to yourself … «damn this club is small». There’s a few booths for you to sit on your far right as you walk in and a pretty spacious bar. People dancing and such.
I looked around and saw so many different people. I then thought to myself. «how the eff can a small place hold so many people??» The walkway to what I thought was the bathroom was actually a WHOLE other room.
The second room was about 2x the size of the first room and seemed to be more suitable for dancing. There’s also a stage for the girls to dance on.
The place is set up like Cinespace in Hollywood (for all my peeps who have been there).
No patio though. just a door in the front that leads to a gated off area to smoke.
Drinks were okay priced. Cheaper than hollywood a little but not much.
If you’re looking for fly ass chics. this place might not be it. but for skanky dirty hos. DEFINITELY COME HERE. man. it was entertaining =D

Oh — My — God… what have they done to you my beloved chinatown arcade and pool hall??? I remember when you were at your full glory when you were my favorite place to hang out *sings* when I was seventeen…
You used to be bright and light filled with the sounds of video games and pinball machines clanging in the front with a lotto scrather dealer in the middle and up the stairs to the pool hall with the laughable «no one under 18 allowed» sign… ahh, the good old days… when I first learned to shoot pool on crooked tables with bent or broken cues talking shit to each other and hustling the new people to pay for the games… ahhh *sheds a single tear*
But now, they’ve covered up your floor to ceiling windows with black curtains, put a bar where the pinball machines used to be, made a dance floor where I used to play DDR and gauntlet and cut the pool hall into a dance floor, bar and vip area…
And instead of the typical chinatown gangster, kid or random teen, there’s a barrage of different people from all walks of life that go to you… to «get their groove on»
But no matter what, you’ll always stay in my heart as the place I went to spend my time and money for 2 years learning how to master my craft at pool and talk smack with the boys… I’ll miss you arcade and pool hall… boo on you Latitude/​Zebra Lounge … BOO!

The only reason this place gets 2 stars from me is cause the door guys took care of a situation for our group, early in the night. And the DJ was pretty good.
Now… I know the place has no cover but, 11 $ for a Jäger and Redbull drink is stupid. 7 $ for any well drink (without redbull i’m sure). We got there a bit before 11 and the place was empty. Seeing all the Unilocal reviews from before, I see why. It never got busy. They never opened the big room and the small room up front never had more than 50 people in it… on a Saturday night. Awe well… we were with a big group and had fun anyway.
Other problems…
One of the guys who worked there, kept trying to hit on our drunk girlfriends. Take advantage much?
Also, sometime at the very end of the night, my wallet fell out of my pocket into the seats. I realized it outside and went back inside but they’d already started cleaning up our section and guess what, it wasn’t there, even though we were the only one in that section. Now, I work at a bar and I know how these things work. As soon as the last person is out the door, the staff go around with their flash lights and look for stuff/​money on the floor. At least at our club, if someone comes back straight away for their stuff, the door men give it back. I just wanted my ID and debit card, they could’ve had the cash. Then, just on my way out, one of the door guys said, ‘gotta keep hold of your stuff’… hmmmm.
Let me emphasize… I bought one last round at the bar, I went back to the couches where my group took up the entire section, sliding my wallet in my back pocket, lights came on, we slammed our drinks but were the last people out… and still, my wallet was gone. It’s my fault I didn’t put my wallet back into my bag immediately but, we all know who has it now.

I would like to give this NO Star, but I have no choice but to choose. So let me begin, my first time there and I only went because family was throwing a party, so I went out to support.
So looking back at my receipts:
(Main Floor as you walk in) I ordered 3 red-​bull Vodka’s with Grey Goose — $ 12 dollars each (downstairs)
(Upstairs) I ordered 2 red-​bull Vodka’s with Grey goose — $ 15 dollars each — WTF
(I paid as little as $ 7 at a No Cover Bar for this shit)
(Main Floor as you walk in) 2 shots of Patron — $ 6
So the Upstairs was charging way too much for Red-​Bull Vodka w/​Grey Goose. It was WATERED DOWN with Red Bull!
If you have to go to this club to meet up with friends, I say drink somewhere else!
Cheers!

Our group wasn’t here for long, but it was better than Impala. Good music and a great mixed crowd. I didn’t get a chance to make my way to the back of the club, but this place didn’t seem like it was very big. Might check it out again someday.
3.9.08___________ update _​_​_​_​_​_​_​_​_​_​_​_​
I came back to this club and discovered the second room in the back of the club which had a much larger dance floor than most clubs I’ve been to. To my surprise, the bathrooms were pretty spacious too; they had more than the usual 2 stalls and also a bathroom attendant accepting tips. The drinks were surprisingly strong this run, but it was all good. [3.5]

The people who were there were your typical Broadway crowd. Slightly grimy/​greasy young’uns and/​or middle aged men, barely-​21-​years-​of-​age stage whores, big girls shakin their groove thang, and new college students/​tourists who’ve heard how «cool» Broadway is.
I used to like this club a lot, I think since they changed the name to Latitude its not that much of people also, same music, same old school its sucky.
Some people are really desperate to get in and not paying anything. its not worthed folks.

I used to think that Zebra was the sh*t because it had a large dance floor and it had a stage for the freaks to come and work it out. Now that I’m older (and Zebra is now Latitude), Latitude is just another place for me to come in, drink a few, and leave. I swear, on Fridays they have been so desperate for people, it’s easy to get in without signing up on the guestlist.

I actually joined Unilocal simply to write this review… and I am going to have fun with it. If it helps even one person avoid this horrible place, I can say I did some good in my life.
I read some of the other reviews about the New Years Party and they are all true. Its unfortunate that words really cannot express the mood in that place once everyone found out that they had wasted over a hundred dollars. I have an ongoing debate with my friends on whether it was just VERY poorly managed or if it was actually set up that way to minimize the free drinks they had to pour.
Lets take a walk down memory lane shall we…
Around 8 o’clock I leave a nice pre-​party with my girlfriend where I was thoroughly enjoying the Auburn/​Clemson game. As much as I wanted to see how it ended I had tickets to what was hyped to be one of the best places for NYE. When we arrive about 20 minutes later, we find there is a line wrapping down the side of the building… I am not pleased.
15 minutes later I see on my cell that the game is in overtime… I am really not pleased.
Let me remind you the tickets were pre-​sold so there should be no issue with capacity or «one in one out.» Our group finally gets into the entry way to find a highly involved process with tickets, wristbands, drink coupons, etc. At one point I handed my ticket to one person who gave me another little ticket, that I took to a guy 2 feet away who took the small ticket and gave me a wristband… I didn’t understand it.
Once in, not much better. Go to get our free top shelf drinks and it turns out there is a line all the way around the bar to get a 10oz plastic cup of booze. I went to stand in line and the poor girl in front of me said that she had just got her drink and had to get back in line just so when she was done with it she wouldn’t have to wait too long to get another. She had been standing in lines all night!
As the wonderful boyfriend I am, I had been standing in line to get my girlfriend one as well. Turns out its only one per person… she would have to get in line if she wanted one. Oh yeah, and it was well vodka, not the top shelf they hyped. I ended up paying for my girlfriends drink after waiting 30 minutes at the other side for the one bartender taking orders.
Without going over all the rest of the issues I can say I went through the night getting a grand total of one free drink before they closed it and had to wait close to 45 minutes total for 2 more. I was sober (not by choice) and more than happy to leave at 12:05.
The single star listed above was for the fact it sucked so much that I left early out of anger and was able to catch the replay of the bowl game I missed.
Oh yeah, and I think there is some weird tradition there where sketchy guys grab any girls butts they please. «The Latitude Grope» …classic.

«How to Throw a Lame-​Ass New Year’s Eve Party»
(and ensure that no one wants to come back to your club again. EVER)
A cautionary tale by Club Latitude
1. Have a suuuuper looooong line leading up to the club, even though you sold tickets in advance and should have plenty of capacity. This will create the illusion of importance and make people think they are heading into an elite gathering
2. Say you’re having an «open bar» to attract partygoers into shelling out $ 60, but don’t follow through; cut costs by having a line for «well drinks» that is so freakin’ long and so understaffed that patrons are compelled to hi-​tail it to the cash bar
3. Train your bartenders at the «open bar» be extra rude so that each person in line spends 5 minutes just complaining about the nasty service and fake open bar, extending line time for everyone and cutting down the flow of free booze
4. Speaking of cutting down the flow of free booze, make the drinks as weak as possible to save resources. Sober people are happy people, right?
5. Make it nearly impossible for people to use their free champagne ticket by making it available only at the most crowded portion of the bar; extra brownie points if you get cheap champagne that tastes like ass so that those who do get it, tell their friends not to bother
The End
Footnotes:
If I could give this place a 0 star rating, I would. For now, just let the single star represent the number of chances I gave Club Latitute before they royally f’d it up.
What irks me most is the «open bar» nonsense. FYI, Club Latitude: An open bar should be just that – an open bar. Not a place to get sucky free drinks as an alternative to the cash bar. Last year, the club I went to for NYE had a true open bar – so open, in fact, that when a group of us asked for shots, the bartender threw us a full handle. That is an open bar, people. Anything less is a deceitful marketing tactic to justify jacking up prices. Club Latitude should be flogged for their false advertising. Be honest about what you’re providing. Club Latitude’s bait and switch tactic is nothing short of deceitful, and I’ll never go back.

Can you say TERRIBLE, MISLEADING, and WHAT A JOKE!!! Their NYE party was ranked as the #2 place to go in SF for NYE! $ 120 for a couple with supposed open bar from 7−10pm, appetizers, free champagne toast at midnight and a balloon drop.
Well…we arrived around 8pm, the line was short but moved INCREDIBLY SLOWLY! I have no idea what they were doing but when we got in there at 8:45, it wasn’t all that busy. The bar right inside the door was busy but we had heard people say that the other bar wasn’t open yet. We stand waiting to get upto the bar and then a lady says, «of if you want the «free/​open bar drinks» you have to go stand in that line over THERE! The line had about 50+people in it. Remember this was a party with 600+ presale tickets sold! There is a ghetto sign printed out and posted on the post stating OPEN BAR 7−10pm, ONE DRINK PER PERSON PER ORDER. You’re telling me you’re making me wait in line, when there’s 3 other bartenders behind the same bar that could be serving drinks for OPEN BAR but you only have ONE bartender doing OPEN BAR drinks and you have to stand in a LINE?! Not to mention, it was all WELL LIQUOR! That’s not very «open bar» style. The bartender doing open bar was a total little WENCH as well.
They were clearly understaffed, the food was gone by 8:45, for a party that ran until 2am! They also ran out of Cranberry Juice somewhere around midnight in the entire bar!
They advertised 3 rooms of music… I wouldn’t count the entry room where the bar was a room with music and a place to dance! The bar in the main room wasn’t opened until 10/10:30, but then they were charging $ 10/​drink, once again, WHAT A JOKE!
The ONE STAR goes to the DJ in the MAIN ROOM UPSTAIRS! He played good songs all night and kept the crowd going! YAY DJ!
Other than that, what a scam… that place was F***ing TERRIBLE! I’ll NEVER go back.

I almost want to call Visa to get my credit card charges reversed. What a fucking joke this places was and a complete waste of my money.
I came here last night on New Years Eve and the whole set up and organization of it was horribly mis-​managed. I felt like I was being scammed. It took way too long to get in, which made me think that they just didn’t want people to get in until closer to 10:00 so that we wouldn’t get free drinks (open bar until 10). And even if you did get in before 10, the line was so long for open bar that there was no way to get a drink.
We got there at 9:00, and of course there was a line of at least 100 people wrapped around the side of the building. That was really annoying, but we got in around 9:30, and I figured it would be just enough time to go to one of the bars (there were 2) and get a drink or two during the «open bar» time. NO such luck. There was 1 bar open, and 1 bartender working a little section of the bar for the «open bar», and a line of at least 50 – 75 people all looking pissed off that they were waiting in a long ass line and probably won’t get a «free» drink. Why weren’t both bars open? Why weren’t all areas of the bar «open bar»? I waited for a few minutes in the open bar line, but the line wasn’t moving and there was no way in hell I was going to get a drink before 10:00. LAME. Also, even after 10 is was hard as hell to get a drink. There were 2 bars and 4 or 5 bartenders, total, for at least 500 + people. Um, under-​staffed?! I will never go back here.
There were supposed to be appetizers as well, but those were gone by 9:30. Also, there was no countdown. I think I heard some people yell «3, 2, 1» but I think those were just people standing around having their own countdown. The girls working the door were not doing a very good job… once again, under-​staffed with idiots running the place. Also, the drinks were served in little plastic cups that were way too small for the prices they charged.
1 star for kissing a cute guy at midnight.

I would like to rate this place a ZERO! I can’t believe we wasted $ 120 for two tickets to the wackest excuse for a party.
Lets start…
We get there at 7:00 — reason… «drinks and apps free from 7 – 9. So, why is it that we were IN THE FRONT OF THE LINE and waiting for over an hour? Is it so you only have to give out free drinks for 1 hour not 2? We walk in and find the signs posted saying — 7 – 10 free drinks. Well, that’s nice that you extended it since you made us stand outside FOREVER. So, you walk up to the bar and the only way you get a «free drink» is if you stand in this particular line and order ONLY 1 juice per drink… wait what??? Yep, that’s what the bartender girl said. They put the drinks in the smallest cups you can find and then once you get out of line… good luck on getting back in it. You’re now looking at an hour wait for your «free drinks.» No thanks…
The girls at the door had NO CLUE what they were doing. Why was it hard to take my ticket that I’m handing you and let me in? That was another wasted 10 minutes.
2 bartenders at both bars? Are you freakin kidding me? You charge $ 120 for 2 tickets and you have 4 bartenders working? Do you know how many people were packed in there??? Hundreds and HUNDREDS! I guess I should thank you since I didn’t have a hang over today. I was there from 7 – 12:30 and only got 3 drinks total. What a joke! Oh, and the apps… cold, chewy, and nasty. Who was in charge of ordering the food?
What happened to the countdown? Did you just not feel like it? That was the only reason we stayed! We wanted to go somewhere else but figured we didn’t have time and didn’t want to miss the countdown. My bad… I guess NYE in your book doesn’t call for the countdown?
If you read most of my reviews, I’m typically happy with most places and hardly complain. It takes a lot to get a bad vote from me! But this place… man o man… I’ll never go to again. You guys are just sorry. Who was your planner? They need better training. Sorry to be so harsh, but, you know what… I wasted money and time.
I want a refund!

Red bull on tap! A stage for girls to dance on, two bars, friendly bartenders :) One of my favorite places on Broadway.

The former Zebra Lounge is still the same warehouse as it was before the renovation. Drinks are still served in plastic cups and the layout is still a little plain and boring. The do have the largest dance floor out of all the Broadway clubs. I guess the only good thing about my most recent visit was the lack of a male go-​go dancer. This is like Club NV and should cater to 18+ rather than 21+.

I went here on the weekend of the Cal/​USC game. So it was overun with Cal or USC alums.
It seemed pretty spacious. Big dance floor.
It’s just too bad they can’t seem to get enough people to come in. I suppose it’s just not a hot spot.

Club Latitude is the old Zebra Lounge on Broadway. Besides changing the name, a few light fixtures, and the sign outside, not much is new… except the severe lack of people. At the old Zebra Lounge you could usually count on it being crowded (whether it was good crowded, or annoyin, i’m-gonna-cut-someone crowded is another story). Saturday night we decided to stop by for a few drinks. I had to work Sunday morning and didn’t feel like going to a real club, plus we know some people who work here and usually get in for $ 0. I was semi-​interested to see how things had evolved since the name change… if anything, though, things have regressed.
For those of you who have been, you’ll know there’s the front room with the sit down area (same olé zebra print ottomans), small dance floor and square bar. Then there’s the back room with the stage, large dance floor, bathroom and long bar. Generally, especially on a Saturday night, both rooms are dark and packed. I finally felt the need to break the seal, walked into the back room only to find every light on, no music and an empty dance floor. There weren’t even enough people coming in the door for them to open the back room for dancing. Ridiculous.
The people who were there were your typical Broadway crowd. Slightly grimy/​greasy young’uns and/​or middle aged men, barely-​21-​years-​of-​age stage whores, big girls shakin their groove thang, and new college students/​tourists who’ve heard how «cool» Broadway is. I was pretty outraged on principle to see that coat check was $ 3 (even though I didn’t have a coat to check), considering if you go to a larger, more popular, and better club it’ll probably be the same price. I was pretty surprised that Coronas at the bar were a cool $ 5, and I had to drink it out of a plastic cup. I realize we’re on Broadway people, but for $ 5 I want my cool refreshing bottle dammit!
All in all, despite my lengthy bitching, I’ll go again. Why? Because I can get in for free and know a couple of the bartenders. Definitely not because Club Latitude is cool. Because it’s not. It’s just whack.

Two words: HOT and MESS
Once again, I am ashamed to admit that I stepped foot in this place. Broadway isn’t usually my scene but since we were in the area I thought I’d check one of these places out. The music emanating from the row of clubs/​bars was beckoning me, BUT it was a sad scene once we were granted admission. Seriously, people line up for this mess. Ladies, just step forward and talk to one of the bouncers because no one, NO ONE should have to wait to get in.
All that needs to be said is this: Drinks were served in clear, plastic cups, and the crowd looked like something from some bad music video.
But I will give it 2 stars because:
a) the music was really good (a mix of hip hop and 80’s);
b) the guy who let us in was super nice — (Thanks X.!); and
c) the drinks were STRONG (but unfortunately not strong enough to make me forget where I was).
Don’t think, no wait… I KNOW I won’t be back.

Are you kidding me? 5 stars? There is no way in hell this place deserves 5 stars. It deserves 1 star. But I gave it an extra to give them the benefit of the doubt that it is actually fun when people are here. My friends and I came here bc one of us was good friends with one of the bartenders. I eagerly followed with the promises of no cover and free drinks. Well this was only partially true. All the girls got in for free but the guys had to pay $ 5, which I guess is a good deal considering cover is typically $ 20. :gasp: $ 20 to get in to a shitty club that can’t draw a crowd? This is blasphemy! Seriously, the crowd was composed of two types of people. Azn girls who grind on each other on a stage and 30 yr old women who eat their feelings. Ok yes, that was a very bitchy and mean thing to say. But i never seen so many deucers dancing in one room. I felt so bad for the 6 guys we dragged to this place. I felt like I was at a middle school dance party. All the guys were along the bar, drinking. The girls were dancing on each other on stage. The dance floor was empty. Awkward.
Again, I think the true sign of an azn club is when drinks are served in plastic cups. This place not only had plastic cups, but they had plastic cups that were the same size as the ones you use to rinse your mouth out after you’ve brushed your teeth at the dentists. I don’t even want to know what they charged for the drinks here but if it was anything more than $ 3 I prob would have thrown a hissy fit. Considering the coat check was $ 3, I’m guessing the drinks were priced accordingly. Ah Latitude…
Last pet peeve, what club has a photog who still uses a polaroid camera? Please, are you ancient? My friend grabbed us for a photo which this photog quickly snapped and then requested $ 10. wtf!!! Are you kidding me? We were anticipating the typical business card, but no. This guy was serious. $ 10. Did we pay him? No.
The music here was its only saving grace. Thank you DJ spiky hair for taking all my requests! I loved the line you gave me every time I approached you, «Sure, I’ll play it in like 5 songs…» You’re so cute. 5 songs? Was I messing with your groove? Bc no one else was making requests and my 2 girlfriends and I were the only ones dancing.
Stay away from this place at all costs or arrive with your posse of 100 people. This place is a bad version of Suede or Whisper.