Goorin Bros.

Tiny, cozy place, but great selection! The gal manning the register was SUPER sweet and helpful… makes me want to go buy another hat! Really great stuff, very good service too :-). Thank you!

There a few Goorin Bros. in SF but this is the one to visit & I’ll tell you why. The staff is simply amazing! Very relaxed, extremely knowledgable, & patient (I think I tried on just about every hat in the shop twice before coming to my decision). Lindsey personally helped me decide which size & style best fit my «look» while Nicky (who swears he knows me from somewhere) & Natalie gave their honest input as well.
Forewarning, the building is tight quarters for sure, but to me, it only adds to the welcoming atmosphere & intimacy that the staff brings to each & every customer.
Keeping it classy, keeping it edgy: that’s Goorin Bros. in Union Square.
Already looking forward to my next visit!

Great service! Always have what my wife is looking for and did I say great service!!!

Tiny store filled with a surprising variety of hats. Goorin makes legit hats (with a variety of prices), and the customer service here was outstanding — lots of hat knowledge, and just enough opinion to put you in something that looks good.

I can’t say enough great things about this store! Wherever you go, the customer service is impeccable. I shopped for my first hat in the Charleston location and later bought a summer Napa hat in the SF flagship store. I even browsed the Boston location and without fail, the staff are helpful and friendly. They truly have an eye for what looks good on you. Great quality hats and even better staff!

Ok listen: I have a hat problem. Only, it’s not really a problem because hats are amazing.
Checking out Goorin in whatever town I’m in is an important ritual for me, and when I stumbled over this Union Square location I was delighted! I’d visited the Haight location previously and had no idea there was another Goorin in town.
This shop is tiiiiiny — like, teeny tiny. You can fit 2 staff and 2 customers comfortably, but any more than that and it’s like a game of sardines. It’s really THAT small!
I went in twice, because I’m indecisive. The first time I spoke with, I believe, the manager, who was very nice but was assisting both me and another customer, and due to the close quarters this meant her attention was split quickly and frequently, which was a little frustrating.
One thing I really liked was that because they’re so small they get some items from HQ which aren’t in other stores (like the hat I ended up buying). Their selection is small, but I still found about 3 hats I was seriously considering. I’d got it down to 2 when the manager pulls out this stunning pale blue straw beauty and said «this would look great with your hair and eyes!» And damn it, she was right. And of course it was one of their gorgeous heritage hats, which means it was eeeexpensive (we’re talking $ 150 rather than ~$ 50). BUT, don’t let that put you off — I own ~15 Goorin hats (shush) and they are exceptionally well made, classic pieces that you can wear for eons without them going «out of style.»
I put two on hold and came back later to buy the blue beauty. No regrets — it fits like a charm and is a total show stopper!

I went into the shop KNOWING what I wanted. I was ready to go before the young lady even said hello… but…she said let me show you the hat I would put you in. Boom… about 3 mintes later I had found THEE HAT. IT WAS PERFECT. These great associates weren’t even trying to put me in the most expensive hat. The hat I wanted was $ 140 But the one this young lady showed me was $ 50 bucks. They aren’t in to selling a product they’re into putting you into a hat that looks best on you. PERIOD. Then Nicky came in. Nicky spent even MORE time with me getting the hat I already said I was going to buy to fit even better… to look even nicer. Nicky was phenomenal and the first young lady whom helped me (don’t know her name but she had bomb yellow hair) was also fantastic. This was my first REAL hat and man I could not have gone to a better spot.

If you’re looking for awesome fedora type hats this is the place to go! Quaint shop on Geary with amazingly comfortable hats, handmade, giving off a vintage vibe. Not only are the hats amazing but so is the customer service. I never used to wear hats but after the amazing, friendly service from both Nicky & Barrett I feel like a whole new man! Thanks so much for your help!

I’ve been shopping for over a year for the perfect hat. I walked into this special store. I met Nicky and Georgie. Nicky brought me the first hat and it was perfect!!! I’ve never met someone whose passion for selling anything was so evident. For me, this store is iconic. Absolutely wonderful experience. My girlfriend even found the perfect hat.

Picked up a newsboy cap from this location while we were in the City shopping before meeting our friends for lunch. Small, cute bodega location in SF but it did serve its purpose. Glad they carried my size!

Pricey but worth it! Lovely style and excellent customer service.

Stopped by Goorin Bros. for some hat sizers for the Mr… he had a hat that was just a bit too large & we knew Goorin had these foam inserts to make hats fit better
While there, we were able to try on a bunch of what I call Jazz Hats but you’d probably call them fedoras… & the Mr found 1 he liked.
Shop is super small & at 1 point there were 2 other customers in there, besides the Mr & me & it was hard to maneuver… so you may need to wait outside until the shop clears a bit
Different colors, different fabrics from straw to felt & different styles for men & women alike. If they don’t have your size on the shelves, they probably have more upstairs & are happy to bring it down for you

I’ve been here about 5 times and every time I come here I get a different level of customer service. The first few times I’ve come here the customer service was non existent.
As my husband and I enter the store to browse for a hat the employees did not greet or acknowledge us, let alone ask if we needed help. That day I left wondering if I’d want to come back and shop at this particular store, because this happened twice on 2 different occasions.
Now the last 3 months I’ve been here the service has been spectacular. Weird huh? Maybe they hired new people. The last 2 times my husband and I were greeted and asked if we needed help. We ended up buying 2 fedoras at $ 125 each.
Overall we were welcomed into the store and taken care of the way patrons are suppose to be taken care of. From start to finish the service and helpfulness of the staff was great.
This last visit was super awesome, because we were helped by a young guy named Axel, I think? He was super helpful, chatty and engaging and never pressured us to buy anything. He answered all of our questions and even wrapped my current fedora in a ribbon to cover up the old one.
I’m impressed by the service here and will definitely make my way back soon. My only gripe is that I wish the store was just a little bigger so people could shop comfortably.
Great Job Goorin Bro!!!

This place continues to be my favorite hat store in the Bay Area!
My co-​workers were kind enough to get me a gift certificate for Christmas. So I swung by their Geary Street store recently on my lunch break. I had never been to this location before (I usually shop at the one in North Beach). I was amazed by how tiny this place was! This was more like the mini-​me version of their other locations. But if life has taught me anything — you can’t judge everything by size!
The Goorin saleslady couldn’t have been more helpful. She gave me her undivided attention — recommending hats and different colors and styles. Within 10 minutes, I had found the perfect chapeau — an olive-​colored pork pie made of wool. It was a thing of beauty — and it fit my head and matched my clothes perfectly! Of course, I couldn’t stop at just one! A stylish, purple fedora had caught my eye. And it was just another $ 50. That seemed like a small price to pay for happiness on my head.
It only took me 20 minutes total, but I walked out of Goorin Brothers with 2 great hats as well as a sleek hat box for take-​away. I walked back to the office with a big smile on my face. Thanks, Goorin Brothers!

Bought a cadet hat here today. Nice selection in the store. The cashier was a friendly and helpful lady.

This Goorin Brothers location near Union Square is pretty small, but what this hemmed-​in haberdasher lacks in space it makes up for in fine wares for gentlemen of discerning taste (calling all you «old souls»!).
They carry classic mens hats including fedoras, flat caps, short top hats, bowlers, panama hats, and there’s even a few cloches thrown in for the ladies (maybe there’s more selection for women at other locations?) The prices were steep but you get what you pay for. The staff was friendly. My friend was delighted that most hats he tried on would fit even a large-​ish dome like his, haha!

Small store. As in like 10 foot by 5 foot. Place had cool hats but all the ones I wanted were of course pretty spendy.

I ended up coming here on a whim with my friend during one of our shopping trips in SF. Let me just say that this store is tiny! There was only one other person looking at hats and it felt claustrophobic.
Up until I visited this store I was not a hat wearer; I have a plus sized melon so I was convinced finding hats that looked good on me was all but an impossible task. While my friend was looking at their bowler hats I tried on a flatcap out of boredom… and it fit. Also it looked AMAZING. My friend took one look and told me the same. dare I say it was a cathartic moment? Yes I dare. Not only did this store convince me there are hats out there that don’t make me look hideous, the guy behind the register was really helpful and attentive. Thumbs up all around.

Though I typically don’t bother to write reviews of chain stores, this particular location of Goorin Bros is most definitely worth a shout out!
Goorin Bros hat stores offer a solid collection of hats of various styles for both men and women, priced between $ 40 and $ 50, with the rare occasional hat costing something around $ 100. If you have a watermelon head like me, they can stretch the hats right there to make them a bit more comfortable. The customer service has always been impeccable at any Goorin Bros location I’ve visited, and this location is no different.
Since the selection and customer service is so typical of a Goorin Bros location, why is this one in particular need of a review? Because it is a magical little hat closet that transports you to a wonderful land of suspenders and mint juleps and early American jazz. They had a trio of musicians right outside the front door, the plucks of their olden-​timey instruments acting as a Siren’s call for the stylish. Once you walk through the door you’re in another era, one that is dedicated to looking good and acting like a gentleman. It’s like that damn Chronicles of Narnia wardrobe, only it’s more about dressing awesome and less about how cool it would be if Jesus was a lion.
It should be noted: They also gave me a brownie.

This little hat shop is quite the intimate affair!
Goorin Brothers is about as synonymous with San Francisco as you can get, as the family has been manufacturing lids in The City for well over 100 years. In fact, straight from their website, founder Cassel Goorin sold his first hat off a horse cart in 1895! Talk about a legacy, huh?
Though time has clearly changed and their tenure has spanned three centuries, one thing has always remained the same: the quality and style of their hats are challenged by few (I make that claim purely by assumption… I don’t know anyone from 1895 to validate the statement).
Their stuff has a way of bridging form, style and function. Not every creation is for me, but more likely than not, I always seem to find something that doesn’t make me look like a penis, or a dancing bear with symbols in my hands at a tea cup atop my head. Since my dome is pretty large, the biggest challenge is finding a hat that doesn’t make me look like a complete asshole… and Goorin always leaves me with something to charge to my credit card.
I’ve been to the North Beach location before, but I’d yet to check out this spot until yesterday. Why it took me so long is beyond me, as their outpost is literally a 3 minute walk from my office. The shop is very, very tiny… but they have enough variations to make up for the closet-​like space.
Only thing that sucks is that when you get 4 – 5 people in there, it’s pretty crowded… so it takes away from the shopping experience a bit. But if you can stand the bodies for a few minutes, it’ll be A-​OK in no time.
For guys who want to up the ante a bit, leave the New Era at home and grab yourself a real hat here at GB.