Merch

I loved Merch when they were in Lower Haight. They have the most unique clothing and gifts. The shop owner was the most personable and helpful person I have ever met. She took time to pick out the right pieces. Merch is dearly missed in Lower Haight

My favorite store in the hood. Perfect for small gifts with character! From baby gifts to jewelry, it is my go to store.

Wonderful little shop! Picked up some awesome, inexpensive earrings and a photo print. Definitely glad I stopped in, there were a lot of great things to look at– prints, stationary, jewelry, clothing, etc. and it looked like it would be a great place to buy gifts.

This store is absolutely tiny! They have a cute selection of little gifts and home décor trinkets, as well as cards and stationery. All of those things are reasonably priced and cute. Their clothing selection however, is another story. They sell dresses, skirts and tops for women, but the sizes are all picked over and there aren’t anymore in the back. So if you’re looking for a size small, you’re pretty much out of luck. I wasn’t too impressed by the styles either– I had seen those dresses and tops all over the city and for much lesser prices. I realize this is a small boutique, and I love supporting those kinds of local businesses– but realistically, I’m not going to spend a ton of money on a dress when I can get the same one for much less somewhere else. The woman working at the counter (owner?) was very polite and helpful. Also– they sell Ineke perfumes, which are amazing. Definitely worth a stop if you’re in the neighborhood.

I love merch! Yong, the owner, is the sweetest and she always has her filled with adorable trinkets and clothing.

Merch exists among a handful of boutiques that I’m extremely loyal to. This is partly a function of convenience — the Lower Haight is on my way to work (or, for that matter, along the route to pretty much anywhere in the city that I like to go). However, I’m also quite picky about my «short list» of businesses, and it’s telling that I’ll wander over here before trying my luck at any of the Upper Haight clothing stores that are within shouting distance of my home.
So what’s the draw? The vibe is cozy, and you get the sense that the merchandise is carefully curated by someone who cares about quality and style. You’ll find everything from lovely dresses to graphic tees to perfume to hand-​painted barrettes to clever onesies and greeting cards. Additionally — and this is a big plus — they carry Prairie Underground. I heart this brand, and it’s super hard to find! The owner is also very nice, and helpful upon request, but hangs back enough that you don’t feel smothered and/​or pressured to buy stuff. This is a great quality, in my opinion — I’m an introvert, and able to quickly assess what I do and do not like. An overbearing or over-«helpful» salesperson is basically my shopping nightmare.
Over the years I’ve steadily amassed a decent collection of wardrobe pieces from Merch, and they serve me well. Quality items from locally-​owned businesses always make me happy, and thus I am happy to continue shopping at this lovely boutique.

cute little store that doesn’t really fit in with most of the stores in the haight but it’s not in the hippiest part of the haight i guess.
the cards here are really pretty and they sell some clothes — i saw some marked down but not really my style. i feel like the clothes cater towards women in their 30s maybe.
i also saw that they sell french baguettes. very interesting.

Merch is one of those cute, hip boutiques, strangely ubiquitous now in San Francisco, for their impeccable uniqueness.
«Ubiquitous uniqueness?» you ask, arching one challenging eyebrow skyward. «Surely that’s an oxymoron.»
But no! You know what I mean: small shop with 5 of a kind items, featuring local artists and a smattering of eco-​friendly products. You’ll find stylish onesies, edgy jewelry, hand-​made clever greeting cards, death/​morbid fetish themes made cute, hip puzzles in tin boxes etc. I found an excellent Secret Santa gift here recently, as well as some great vintage Christmas cards.
So don’t be a moron-​moron, and come check out Merch.
Recommended for all your hipster and hard-​to-​please gift recipients.

This shop is so well merchandised that I like to stop in at least 4 ones a month. It is a small store but I can always find something unique for gifts or just for myself. I love their clothes even though they’re a bit on the small side so I concentrate on the gifts, hair accessories, candles and kids items. I do love the art and cards as well. Its a staple when the holidays roll around. The buyer has a great eye! It would be more stars if the clothing range was bigger.

Totally cute little boutique located in the Lower Haight neighborhood. They have unique gifts (including paper, cards, jewelry by local designers) and adorable women’s and children’s clothing. The staff is very personable and the shop has a relaxing vibe.
I am also amazed by their customer service. After having stopped in for a Monday sale and passing on a cute top I tried on, I returned the following day to get it (I couldn’t stop thinking about it — the sign every shopaholic knows that an item is MEANT to be yours, right?). Although the staff charged me full price for the item at the time (which I totally expected), they apparently remembered that was in the store the previous day and had considered purchasing the item. To my delight, they mailed me a gift certificate for the difference in price I paid if I had bought the item on sale!
J’adore!

Merch is a super cute little boutique in the Lower Haight. It has cute styles of shirts, dresses, etc. They also have nice designer jeans at decent prices. When I get a better job and make more money I will definitely come back to pick up some cute pieces to add to my wardrobe. They also have a sale basket of cute tank tops, which is worth a look as well. The lady working here is really nice and welcoming– but maybe that was because my friend is a regular. Definitely a cute little place to check out if in the area!

This place is just like Park Life in Inner Richmond. Unique, cool, high-​quality paper, cards, kitchenware, jewelry, and little gifts. High prices to match, no doubt, but still a perfect spot to get a nice gift for a girlfriend… or yourself.
The staff are notably helpful and sweet – no small boutique attitude here.

merch is, hands down, one of the best boutiques in SF and a perfectly suitable replacement for doe. (RIP)
Whoever does the buying for them does a terrific job, as they carry great labels yielding quality sophisticated pieces with an edge (I’m always impressed by their selections), and the staff is still as delightful as ever.
Alas, don’t shed a tear for doe — just hold the memories of it in your heart and accept that it’s just as terrific in its new incarnation.

I keep thinking this is not *quite* the right location for this store — I mean, I could see it fitting in well around Cow Hollow and Noe Valley type neighborhoods. But, on the other hand, one of its charms is that it’s in Lower Haight and stands out as a Cute Little Boutique amongst the bars and pot clubs.
Amongst all the incredibly cute baby/children’s clothes are some very nice gifts, obviously cute clothes (but not aimed at my demographic, unfortunately), and really nice jewelry by local jewelers.

I didn’t intend to enter Merch, but the cute displays drew me in. ok, the baby pajamas in the window were adorable and I thought it was a baby store — its always easy to buy my boy new stuff…
I was pleasantly surprised by the selection, there were clothes for females and males of all ages — CUTE things, not just trendy hipster items, but good basics, and simple clothes that looked to be made well and in nice styles. As if that wasn’t enough for a good store, there was more too, items that are hard to characterize in one box (not surprised Young {sp}, the owner, called it «merch»). That’s my kind of store, because sometimes I get bored by regular clothing or kitsch places. I found myself saying «ooh, look at the cute baby shirts!» followed by «wow, that’s a nice dress!» and then «I have to have that wooden box…» but then again, I’m a sucker for a good box. I bought 2. They were on a shelf that was 50% off, and other items alongside it included a nice teacup with strainer, bright light-​up keychains, and tiny amethyst bowls. I wasn’t expecting to buy anything, but I know if I return I should plan for at least one purchase. I will be back.

Having recently relocated to the Lower Haight after a tragically hip stint in the Mish, I’m looking forward to frequenting the businesses in my new neighborhood.
I understand that coming into this space after the locally famous and pretty darn amazing Doe must be tough. Katie did an amazing job with the store and was always so full of energy and excitement when I came shop. Those are big shoes to fill.
Given those big shoes, I think the new owner is doing just an okay job. She seems to have a good eye for clothing. I love her selection of knit dresses and flowy tops. I also like that she brought Joes Jeans back.
Since I live two blocks away, I’ve made sure to stop in every week or so on my way home from work. Her gift selection is growing and I understand she has some type of partner relations with doe, so I was happy to recognize the reappearance of kai perfume and cute japanese things.
Here’s my criticism — while Merch does a pretty good job with variety — I like how she kept the variety-​store theme going, there is some serious messiness that I just can’t tolerate in a boutique selling $ 100 dresses and fancy jewelery.
I’ve bought a couple of items and each time I come up to the register I’m a little grossed out at the mess up at the front. It’s like someone took a retail dump behind the counter and forgot to clean up after themselves. And I can’t figure out if I’m allowed to shop in the sale area or not because there are always boxes there. There’s a recession going on here, I need access to the cheap stuff!
So, I offer this little piece of advice to the new owner of this beloved space with so much history — clean up your act!
I’m really looking forward to seeing how this boutique grows and will happily add another star or two when the new owner improves her «Merch» skills.

I was sad to hear that doe was closing but was thrilled to see that this adorable shop moved into my ‘hood. I love getting my shopping fix 2 blocks from my house.
Merch is my new go-​to shop for baby gifts, cute clothes, jewelry, cards, gift wrap, plants and many other random things I never knew I needed/​wanted. They carry Joe’s Jeans, Prairie Underground and lots of other brands including many that are local.
I end up browsing this shop several times a week on my coffee shop/​Merch/​playground outing with my toddler. He loves playing in the kids corner — they have lots of toys to keep the babies occupied so that moms could shop. The new owner is really nice and loves kids. My son looks forward to these store visits as much as I do!

Sad as I was to let my little Haight Street boutique, *doe*, go (My family is moving to Oregon and I needed to find a new owner), I couldn’t have found a better caretaker for the space than Yong Cho.
The thing about *doe* is that we had a forest theme — meaning we had a strict rule against jungle creatures — particularly monkeys and giraffes. Sometimes the constraints of that rule really got to me. I mean, have you seen how many cute monkey shirts are out there?
Merch pushes the boundaries with the all-​encompassing theme of «merchandise.» Finally Lower Haight gets baby monkey shirts, bamboo giraffe mobiles, children’s goods decorated with elephants and tigers.
Continuing the Lower Haight tradition of supporting local artists and artisans, most goods at Merch are designed and produced in the Bay Area. Also, many of the same goods carried at the former *doe* boutique are also carried by Yong. You’ll recognize favorite brands: LA Made, Viv & Ingrid, Prairie Underground, Woo, Joe’s Jeans, Stewart + Brown, Roost, Kai Fragrance, Elizabeth W — plus a bunch of brands new to the shop.
Recognize the girl with the long red hair? That would be Katie King, former employee of *doe*.
Come by, shop, buy some cute dresses. I definitely will!

Really, this has got to be the cutest shop ever. You can find a gift for anyone and something for yourself. I love the little baby/​toddler section with unique gifts as well as the stylish and nicely made clothes, oh and let’s not forget all the stuff to decorate ones home. Truly, this is a little gem of a shop full of surprises. And new stuff constantly comes in so every time I visit there’s something different and new that I want. This place makes me want to lose weight so I can buy more clothes. Best of all nice people work here. Very helpful, yet not pushy.

My friend likes to shop and look around in little boutiques, this one struck me because I was drawn in by so many little details, my photos do no justice to how cute this boutique really is but I tried. (I asked the owner if I could take some pictures while my friend tried on clothes.)
They carry «Made», a clothing designer I know little about except that my fashionable friend loves them. She tried on 2 dresses that I loved, and I am picky and grumpy about most clothes. («not flattering», I usually think, or «not worth it» I often tell her.) But this time I said that everything she tried on was very interesting and also flattering to most body types. Really nice.
There is also a kid’s area, with funny/​clever little baby onesies and t-​shirts, some toys that have a bit of a vintage and simple feel, the cutest little fluffly stuffed animals, and even some obscure kinds of coloring books, on insects, design, and other topics.
I also love-​love-​love the plants in the store. There are a few little pots with miniature plants, succulents and other types, all very quaint and sweet. My favorite is a hanging plant where the planter is actually a big snail shell with vines of flowering plant that climbs up the hanger wire. Little reddish-​pink buds peek out from this plant.
They have those wallets that are locally made, I can’t remember the brand but I have seen them on Hayes Valley before.. very pretty scarves, Vosgues chocolates, beautiful wooden baskets with that «burlwood» (looks smooth and has burls or «knots» that show through).
I tried the tester of their perfume line they carry, it smelled very light and flowery. i really loved it bit I’m kind of poor and don’t buy decent perfume at the moment. Otherwise I’d be all over it.
There are random interesting little items, really cool planks of painted graphics on wood with beer openers, greeting cards, journals, stationary store type gifts, the cutest little dishes, jewelry, nail polish, what else?
Tiny tea-​light candles that look like succulents or orchids, or bulb flowers are scattered around the store as well.
This is seriously one of the cutest boutiques I have seen in a very long time, and the owner was so nice to us as we shopped and chatted with her. I think if you need a gift for someone, you could find something unique in here whether you needed something for man, woman, or baby/​kid. If I wasn’t sort of broke, I would have bought up half the store. My friends left with a a casual little grey and blue dress with ruffled detail, a beaded summery greenish-​teal tank top, and a men’s belt buckle and belt. There was also a nice little black dress in consideration, with a nice drapey neckline, but my friend had to narrow it down to 2 items.
I left with 3 little faux-​plant tea lights and a teeny little fluffy bunny for my niece. I only allow myself small purchases and these were too sweet to leave behind.