X Generation 2

X Generation 2 and its sister store X Generation (presumably 1?) down the street takes me back to the affordable boutiques that line the streets in Asia.
It’s basically a more organized and less overwhelming version of Forever 21. Expect to find fun, trendy pieces for under $ 40. Lots of cute jewelry as well.

I wish they had more clothing in XL and higher, but I got the most awesome scarf here. Staff was nice and not pushy.

Love this place. Still definitely a great shopping spot when you’re in a shopping mood. They have cute trendy pieces and jewelry and comfortable, spacious dressing rooms. Always be sure to check the sale racks by the dressing rooms! never know what you can score.
Both X-​Gens, Clobba, Ideele, Wasteland and Buffalo Exchange are still always great spots to hit up when you’re looking for some new threads :)

I’ve been here a couple of times. But on this particular day the employees were ruder then usual. (6÷24÷13)
First I’m looking through everything and the girl who works there is following me as if I’m going to steal something. Wtf. I wouldn’t steal anything even if I could because all their stuff on their hangers were size medium and up (Im a size extra small/​small)! They really need update their retail selections.
So I finally find 4 pieces of clothing that are my size and my girl friend as well so we try them on like any other normal person would. We try them on and of course they’re too big and the seams are looking like they’re about to rip and thread every where so obviously I don’t buy these crappy clothes.
And as me and my friend are still in the store about to leave the girl who works there screams out «4 for 4 nothing» and my friend works in retail basically this girl said «They bought nothing» which is so rude! Make some quality clothes that fit me and I’ll by something. Won’t come here again.

I’m a big fan of their jewelry, bags and accessories. You sometimes have to really search because bags are on display all over the place, but I’ve found some great pieces here!

I like XGen 2 better than 1. They have affordable, trendy, unique pieces. I guess some of the stuff I have seen elsewhere, but I always find a «wow» item here (not that this is all false about XGen 1, I just like 2 better, I don’t really know why).
What I like about XGen2 (and likely XGen 1 as well) is that they have a full range of pieces — fancy dresses, casual dresses, fun dresses (I get my Pride dresses here), regular tops, fancy tops, difficult tops that I can’t even find out how to get into, and this was also the first store where I found a pair of hotpants that looked good on me, and I went everywhere!
Somebody else mentioned this and its related how they have products for all types of people, but it is true that some of their stuff falls on the cheaper side of quality. That being said, none of the belts, clothing items, or wallets I purchased here are in ruins, but just keep your eye out, because they also have some very nice, well-​made pieces, and I’m always shocked to see how reasonably priced they are!

This is a pretty cool store, it has stuff that’s in style, and I like it. For the most part they have really good deals. There are two of these on haight street, and this is the larger of the two. BUT, I have to say that I prefer the other one to this one. It’s a cool store, don’t get me wrong, but I definitely like what they carry at the other store more.
1. Good prices, you can find a bunch of cool shirts, dresses, etc. and at good prices, good prices in comparison to some of the other clothing stores on haight.
2. Usually pretty trendy stuff
3. Selection of tube bras, neon colors and all that
4. They have some bags and clutches.
5. Overall this clothing store is okay, they don’t really have a lot of jackets, pants or shoes. Mainly shirts and dresses and some light sweaters… but its definitely an interesting little store to meander through.
I wouldn’t go here to like search for a going out outfit or anything… but if I’m on haight, its nice to wander into and look around, and maybe find something cute. but it’s not the type of store I would come back to saying I wonder what is new in next week?
Most stuff seemed to be around $ 24. I don’t know — it’s okay…

Which ever store this is x gen 1 or 2, the one on the left side? the employees that worked on 5÷12÷12 around 5pm were the most rude employees I’ve ever encountered while shopping.
While standing at the register for a good 5 minutes we were finally ready to check out. (Mind you we were never even acknowledged entering the store — both employees were on the second floor) So we say «Hello we’re ready» here comes a girl stomping down the stairs with major attitude who proceeds to ring us up slamming things and acting like she could care less if we were there. She starts checking our purchases out with a complete attitude and when we were done we didn’t get a thank you, have a nice day or just anything acknowledging us as customers.
Then as we are walking out saying how rude she was she decides thats when she wants to give us a piece of her mind. We proceed to get in a yelling match with her about how rude she is and she is saying we are rude for asking HER the wrong way for HELP, are you kidding me!!! What were we suppose to do? Check ourselves out??? Just completely uncalled for… Never again will we EVER buy from x generation EVER again.

One of a kind finds.
Whenever I go to either both it’s exciting!
In terms of clothing, I’m a bigger fan of this one because of the jewelry and the tops. This X Generation has a wider selection of accessories and I feel that their tops are more unique than the other. However, when I was ready to purchase it took quite a while, not sure what the workers were doing, but good thing my friends were chatting it up as the time was passing by.
Found a kimono shawl that will forever be a staple in my closet!

Best clothing boutique on Haight!
1 — This location is better than the other one because it has more space, less cramped by people and clothing.
2 — MUSIC. I came here during the holidays and they played the best Christmas songs, not the typical ordinary ones you always here in department stores. Their music choice was theatrical, quirky, and eclectic. My friend and I loved it! We felt like we were in a Tim Burton film or something. I don’t know about you, but while I shop, I ALWAYS notice the music. The music they were playing made my shopping experience so memorable and exciting… like it made me pumped to find clothes and shit. And isn’t that what shopping is about — the experience? the adventure?! Basically, I had fun shopping here.
3 — ACCESSORIES! Okay, so it’s not cheap. But they have a unique collection you wouldn’t find in H&M or Forever. I spent so much time going through the rings and earrings, all of which were so cute and adorbs. I wanted to buy so many.
4 — For the most part, their clothing is fashionable. Prices are decent and comparable to Forever 21 and H&M, difference is that you won’t find other girls wearing what you’re wearing. Good thing if you ask me!
SHOP HERE.

3.5 stars
This is a really cute boutique and every time I pass by it, I always want to go in. It’s so hard to just window shop! Today I finally caved and I went in to browse and ended up walking out with a couple things ;P
X Generation offers tons of cute clothes like tops, jeans, skirts, dresses, etc. that are much like what they offer at Urban Outfitters, Forever 21 and H&M except the prices are pretty decent. On average, it seemed like most tops were around $ 25 and jeans/​pants were around $ 36…not too bad! They also had a small but pretty decent sale section by the fitting rooms.
Customer service was just okay to me — the sales girls seemed busy and were running around the store. I just needed help getting a fitting room so that was about as much customer service as I encountered.
I ended up getting a couple things and hope that they hold up! The prices are great so I’m hoping the quality is too because they don’t do returns, just exchanges — all sales are FINAL!
P. S. They also have another store further down Haight, much smaller but still carries a great selection.

I love this little boutique. They have cute trendy stuff here, and the pricing isn’t bad. FYI, this one is better than the other X generation down the street.

I absolutely love this store! Very urban trendy, clothes… with great accessories to choose from all at a great reasonable price. It was like the H and M of urban styles! I was happy to find a knit head wrap/​bandana perfect for the snow-​covers my ears!
I am on a budget but I have a great place to come back to when I get some ching-​ching in da pockets!

I like this place. I found a couple cute dresses here in the past.
It’s like urban outfitters but with much better prices.
I think its owned by a Korean family? The older lady that was working that day was very nice. They were out of a size I wanted, so she gave me a card and told me to call sometime next week to see if they got another shipment. Anyway, a few days pass and I almost forgot about that dress until I saw her card in my wallet.
So I call, turns out they didn’t get more of the same style, but she actually remembered who I was and I didn’t have to do much explaining on the phone.
Will definitely go back soon. Could always use more pretty dresses without breaking bank :)

I havent been back here since my friend was accused of stealing from this store. We were just teens back then, but the lady was determined to check my friend’s bag. We were young and scared, so she let her look in her bag, NOTHING. then, we were released, not a ‘sorry’ or anything. psff.
anyway, so yesterday i bought a dress and a knitted headband: P i know, im a backstabber, but they were pretty.
there are a lot more asians these days on the haight than before… its just a hipster shopping street now, turning into urban outfitters. gross.

I was here over the weekend. The selection was good. The prices were good. Clothes averaged $ 30 and felt like Forever 21 clothing. I enjoyed it because it clearly wasn’t quite Forever 21 so maybe when you walk out with clothes from here, it won’t feel like every other girl is wearing clothes from your closet.
I bought 4 pairs of earrings — one that was a splurge, but $ 12 didn’t really hurt my wallet — and I also bought 3 pairs of studs. I liked their selection of accessories, funkier and a little more unusual than mall fare without breaking the bank!

I am a fan because…
1. I am tired of shopping in san jose at Valley Fair/​Santana Row where everyone ends up looking like each other.
2. Of their unique and many selections that they offer!
3. For their decently priced clothes!
4. Got a super cute black top for $ 25!
I didn’t get a chance to check out the other bigger X generation store since I didn’t have much time! But that is a must for the next time I come up to SF for shopping!
Service was friendly and quick when I was there. They were helpful and fast service for dressing rooms since alot of people were there!
Gotta Love small stores!!!

Hey! I happen to like the clothes at X Gen 2 — haha and well, I think it’s way better than F21. Would rather shop here than fighting off teenyboppers with a stick at the mall. Feel me?
I just call these Korean owned shops «secret stores» — the prices speak my kind of language…“cheap” lol

OK I really hope I am Unilocaling the right one. I am pretty sure but I may remove this later if I’m wrong.
I went here right before Christmas and New Years. I was doing my usual stroll through the Haight and I came across this store. For some odd reason I had never been here before. I found 2 reeeaaaly cute dresses. Granted it was 2 maybe out of the whole place but that was good enough for me. Each one was around $ 30 or so which was a steal. Did seem like a mini version of forever 21 but better taste I think. Either way I used one of the dresses for my new years dress and was very happy.

I’m clearly not of the X Generation, which is odd, because prior to walking into this bastion of poly and ester, I sort of thought I was… Life’s lessons taught over pleather and synthetic fibers. Food for thought, but nothing to wear.
This place is like Forever 21’s little sister, and I turned 22 a loooooooooong time ago.